Did you know that 90% of all organizations use content in their marketing efforts?
Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
HOW MUCH DATA IS CREATED EVERY MINUTE? Data never sleeps. Every minute massive amounts of it are being generated from every phone, website and application across the Internet. Just how much data is being created and where does it come from? For that, check out this infographic...
Using social media as one of your marketing strategies is no longer a question. It’s a question of how. The following infographic from Kuhcoon showcases the differences between traditional and social media marketing.
Trivia: First infographic was created by Cristoph Scheiner in 1612(wow!) where he used a series of images to explain the rotation of the sun over time.
Social Media Stats(Infographics Post vs Traditional Post):
- Facebook: An infographic posts received 61 likes while a traditional post 69 likes. Thats about 12% less likes for the Infographic post. - Twitter: The infographic post was retweeted 578 times while the tradional post received only 62 retweets, making the Infographics posts 832% more popular over the traditional post. - Google Plus: Infographic most was more popular within Google Plus users receiving 9 +1′s while traditional one received 4 +1′s, thats a 125% increase. - LinkedIn: Again Infographic was the winner getting shared 51 times, about 629% more than the traditional post shares(7 shares). - Stumbleupon: SU generated 330 pageviews for the infographic post while the traditional one got 39 pageviews. Infographics once more was more popular by 746%. - Pinterest: Newly born social media of Pinterest created the same amount of views(62 views) for both type of posts Infographic and traditional one.
This infographic visualizes the spectacular rise of the Internet in the last 10 years and how some companies have failed to adapt to the changes.
Here’s an interesting infographic that has been making the rounds across social media for the last two weeks. It visualizes the spectacular rise of the Internet in just 10 years. In 2002, the Internet boasted 569 million users, which translated to 9.1% of the world’s population. In 2012, that number has gone through the roof: There are now 2.27 billion users, or 33% of the world’s population.
Another formidable stat is the amount of time people spend online — in 2002, it was only 46 minutes a day (about the time it took to download four songs); in 2012, it’s four hours a day.
"Getting quality traffic on the interwebs is one of the hardest things you’ll ever have to do. We can spam Twitter, Facebook, Reddit, and LinkedIn all day. We’ll get a ton of traffic. But that won’t get us anywhere. We might go from 100 visits to 10,000 visits and still have only 2 customers.
Luckily, we have another option…
Get more customers with the traffic we already have:
The key to making this work is the marketing funnel.
Remember, funnels measure the number of people who move through a series of steps in order to become a customer.
Funnels help you find the bottleneck in your customer acquisition.
Once you know where people drop off in large batches, you’ll know which part of your business needs the most improvement. And once you fix the problem, you’ll get more customers with the same amount of traffic. That’s the beauty of tracking funnels.
5 Best Practices for Building Funnels
1. Fewer Steps is Better than More Steps:
One of the easiest ways to increase the percentage of people who get through your funnel is to eliminate a step. Yup, just hack it out completely. Even if you have an amazing design, world-class copy, and a perfect product, you’ll still lose people at each step.
I want you to be RUTHLESS with your funnels. Hack and slash every unnecessary click, field, button, and page you can. Have no mercy.
2. Start With a Benchmark:
This applies to ALL your metrics, not just your funnels.
Based on your industry, business model, target market, and the alignment of the stars, you’ll find a huge difference in metrics from one site to the next.
3. Look for Bottlenecks
I already alluded to the best way to prioritize your funnel improvements.
When you’re looking at your entire funnel and trying to decide which step gets your attention first, start with the bottlenecks. In most funnels, there are one or two steps that aren’t really steps. They’re brick walls.
Your mission? Find your bottlenecks and patch them asap.
4. When A/B Testing, Track the Impact on the Entire Funnel
Once you find your bottlenecks, you’ll want to start launching improvements to see if you can fix them. The best way to do this is with an A/B test.
A/B tests typically track only the next step.
As soon as you start testing improvements in your funnel, test your changes on the ENTIRE funnel instead of just the next step. This way, you won’t slow your customer growth by accident. And yes, I’ve seen this happen.
5. Track People
There’s a myth that most marketers automatically believe. As soon as you start to track your funnel, you’ll assume that customers move orderly through it.
This is false.
People bounce around in funnels.
So how do we get around this? Use customer analytics so you can track people. Then you’ll know how many people moved through each step, even if they’re bouncing around beforehand..."
The article is analyzed with more information, examples, and some tools. Read full article here:
According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement!
Here are some highlighted stats from the infographic that make the case:
On Facebook, videos are shared 12X more than links and text posts combined. On Facebook, photos are liked 2X more than text updates. 42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.
If you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.
Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.
In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.
Tips and examples to help plan and run global-local social media campaigns Whilst the emergence of social media makes it increasingly difficult to contain. Marketing topic(s):International marketing. Advice by Guest Expert.
Travel companies are digging deeper into mobile app development as they aim to connect with consumers at all points during the travel journey. That means providing mobile services that support everything travelers are doing during their excursions, from planning to booking to sharing their experiences.
These efforts are getting consumers’ attention. A May 2012 Nielsen study, “Courting Today’s Mobile Consumer,” showed that in the US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.