Mobile travel marketing takes off in a big way | Walking down Madison | Scoop.it

Travel companies are digging deeper into mobile app development as they aim to connect with consumers at all points during the travel journey. That means providing mobile services that support everything travelers are doing during their excursions, from planning to booking to sharing their experiences.

 

These efforts are getting consumers’ attention. A May 2012 Nielsen study, “Courting Today’s Mobile Consumer,” showed that in the US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).


Read more at http://www.emarketer.com/Article.aspx?R=1009408#MZzM6PKUeIzrKiqX.99


Via Tourism Australia Global Insights