Barack Obama has reached out to gamers by adverstising inside games. Watch how it can make a difference.
Sutharsan Ab's insight:
A new way of campaign ? Barack Obama knows the power of advertising through games.. As soon as I saw this, My question was who are you targeting ? Google gave me the answer.
The average gamer is 30 years old and has been playing for 13 years. Sixty-eight percent of gamers are 18 or older.Forty-five percent of all players are women. Today, adult women represent a greater portion of the game-playing population (31 percent) than boys age 17 or younger (19 percent).Sixty-two percent of gamers play games with others, either in-person or online. Seventy-seven percent of these gamers play with others at least one hour per week.Thirty-two percent of gamers play social games.Gamers play on-the-go: 36 percent play games on their smartphone, and 25 percent play on their wireless device.
I being a football fan, followed all live updates through this Carlsberg app. The opportunity that carlsdberg ceased to meet millions of football fans in thier own devices is something great. A perfect example of brand entertainment. isn't it ?
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