Wabel | Private labels in Europe
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Wabel | Private labels in Europe
Wabel is a sourcing solution for private label professionals, combining an online sourcing plaform (www.wabel.com), and face to face business meetings between private label manufacturers and largest retailers and importers.
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Wabel attends Provera-Cora's invitation at Roland Garros

Wabel attends Provera-Cora's invitation at Roland Garros | Wabel | Private labels in Europe | Scoop.it

Wabel attended Provera-Cora's invitation at Roland Garros and met Bourgeois, Cocorette, Sainte Lucie and Cafés Méo.

 

Top, middle : Vincent Roussel, Purchasing Manager, Provera-Cora

Top, right : Gérard Meauxsoone, Chairman of the Board, Cafés Méo

Bottom, left to right :

- Thierry Gluszak, Associate Director, Cocorette

- Antoine Bonnel, Co-founder, Wabel

- Soazig Leprince, General Manager, Bourjois

- Joseph Bourget, General Manager, Sainte Lucie

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Nicolas WALTISPERGER, in charge of Cora France frozen sector "It is necessary to warm up the frozen department!"

Nicolas WALTISPERGER, in charge of Cora France frozen sector "It is necessary to warm up the frozen department!" | Wabel | Private labels in Europe | Scoop.it

WABEL You are the director of the CORA supermarket in Reims, FRANCE, a retail space of 10.000 m2. You are also in charge of the entire frozen product category for the group. What does this position represent? How is Cora’s marketing and purchasing for this product range organized?

 

As the manager of the frozen product category for Cora France, which represents 59 hypermarkets, my missions are the following:

- Organize and lead meetings

- Organize business intelligence for assortment, product, pricing and services

- Coordinate the marketing, purchasing, logistics, the computer systems and the sales to improve the sales performance and the results of the frozen food department

- Stimulate the exchanges between stores for best practices and good experiments

- Recommend attractive points of differentiation for the frozen food department

- Manage sales promotion and national advertising campaigns

 

Every product is classified in a family that is overseen by a triptych composed of the head of market (it is a division manager who represents the 59 department managers and takes care of a group of families), of the marketing manager and the buyer. The three of them make decisions together. Thus a new supplier has to meet 3 people before joining Cora partners.

 

WABEL What percentage of your store’s food sales does the frozen product department represent?

 

The frozen food department represented 3 per cent of the turnover in 2012.

 

WABEL What is the share of the private label assortment in your department?

 

We have 340 references in Cora products today out of ca 900 references in total, i.e. almost 37 %!

 

WABEL Are there product segments whose growth is particularly dynamic?

 

The ice-cream segment is the segment that progressed most since the beginning of the year and in particular cones and confectionery. The appetizer family the fish sticks and potatoes are also doing very well. One segment is suffering: the ready meals, which declined a lot at the beginning of the year with the much publicised “horsegate” when the meat segment remained stable in value because of sharp raw materials price increases. Overall the frozen food department progressed slightly. This department is relatively immune to weather effects because it covers all meal courses, a real advantage and a real growth potential, provided the shelf space changes with the weather…

 

WABEL You have recently operated changes to your frozen department merchandising and revamped or renewed of your furniture. What were the motivations underlying these changes?

 

The frozen food department has always been a cold department, cold because products are presented at – 22 ° C (!) but first and foremost because its design is difficult to keep over time due to the repetitive 4 season set-ups. As a result, frozen food departments are often "white" with a "hospital" feel. We worked for two years on this issue to find THE solution that allows to modulate easily the dressing of the department without outside help, make it warmer with colours and clear segmentations to make our customers’ lives easier.

Thus, since the beginning of the year 6 stores have been testing this new dressing, which gives a magnificent result and really warms the department. It was also an opportunity for us to re-examine the segmentation by meal courses. The frozen food department actually covers all the moments of a meal, from appetizers to desserts.

 

WABEL Is the merchandising of this department, in your opinion, generally not optimized?

 

At Cora we give in-house training to the new heads of departments or employees to raise their awareness of the importance of merchandising. This department moves a lot and is often complex to install because of the multiplicity of furniture (chest freezers, display cases or cupboards). Our 59 stores all have different pieces of furniture of various sizes depending on the modes of consumption. The most important thing is to meet our customers’ needs and in particular to make their lives easier when they are in our department; for example a national brand product is bought in 10 seconds! That is why the set-up must be very clear and logical to the customer, keeping in mind that promotion weighs heavily in the frozen food department. Merchandising is very important but the most important thing remains the way we deal with out-of-stock products, the number 1 priority.

 

WABEL What are the repercussions of the implementation of the new shop windows and cupboards?

 

Cora made a commitment with the FCD to close all cold shelves by 2020. It is a real plus for customers who are no longer inconvenienced with the cold, the comfort of purchase is maximum. One of our fears about putting doors to close the shelves was that customers would not close them after use. The conclusion is clear: all customers are disciplined for once and systematically close the doors! The second advantage is environmental as it reduces almost by half the production of cold, which also implies significant cost savings.

 

WABEL Will it lead to the renewal of some frozen assortments?

 

Every time a store renews its shelf space, which implies heavy investments, it is readjusted to local consumption. Over the past years, we have expended our frozen food departments overall, which allowed us to extend the range of products on offer. The last and best example is that of Cora in Massy, France, one of the biggest hypermarket frozen food departments with a selection comparable with that of a specialist.

 

WABEL Were you able to measure the impact of your new merchandising organization in term of attendance of the frozen section and in term of volume of purchase of your customers?

 

We measure every month the penetration rate of every department of the store. Out of 100 customers who pass through the cash registers, how many bought from my department? Since we set up this new dressing, the attendance rate of the frozen food department strongly progressed and continues its double-digit growth.

 

WABEL Wabel organizes the 2nd Private Label Frozen Summit on 12 & 13 March 2014. Do you plan to attend? What do you expect from a specialized meeting such as that proposed by Wabel?

 

This kind of meeting is always interesting to discover new products. What I expect from a new partner is to bring us something different that enables us to meet our customers’ new expectations. We need to constantly look at things in a new light to avoid being overtaken and remain one step ahead.

 

Thank you for taking the time to answer our questions.

Antoine Bonnel for the Wabel Frozen News 2

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Sainsbury's Launches Private Brand Desserts

Sainsbury's Launches Private Brand Desserts | Wabel | Private labels in Europe | Scoop.it
Sainsbury’s has added patisserie style desserts to its Taste the Difference Private Brand, inspired by the growing demand for home entertaining. Customers can choose from a variety of luxurious des...
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Deloitte Study Shows Costs Of Goods Hurting Private Label Sourcing

Higher costs and an increasingly volatile cost structure as pressuring retailers and their private label sourcing efforts, a new study from Deloitte says.
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More Retailers Push Private Label Promotions

More Retailers Push Private Label Promotions | Wabel | Private labels in Europe | Scoop.it
Two-thirds of retailers followed by Chicago-based market research firm Market Track increased private label promotions last week from a year earlier, according to an exclusive report for PLBuyer’s eReport.
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The Myth of Private Label in a Branded World

The Myth of Private Label in a Branded World | Wabel | Private labels in Europe | Scoop.it
The following is my article from the latest issue of Global Retail Brands. Please take a few minutes and click-through to the site – read this months issue and see what the rest of the world is up ...
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Ahold Playfully Redesigns Simply Enjoy!

Ahold Playfully Redesigns Simply Enjoy! | Wabel | Private labels in Europe | Scoop.it
  Since its initial launch in 2007 Ahold's premium tier Private Brand Simply Enjoy has taken a different tone and path then the vast majority of the black dominated labels from American grocers, op...
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UK bitesized confectionery market ‘thriving’, says Mars

UK bitesized confectionery market ‘thriving’, says Mars | Wabel | Private labels in Europe | Scoop.it
Bitesize confectionery has seen 40% growth over the last four years in the UK and is now worth £550m ($859m), according to Mars which has launched its first share bag versions for its Twix and Mars brands.
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Innovation is The Name of the Game – Global Retail Brands

Innovation is The Name of the Game – Global Retail Brands | Wabel | Private labels in Europe | Scoop.it
The following is the third in a series of guest posts from the latest issue of Global Retail Brands and this is my contribution to the magazine. Throughout the week we will feature one article a da...
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Can US Private Brands Reach Europe’s Cachet? – Global Retail Brands

Can US Private Brands Reach Europe’s Cachet? – Global Retail Brands | Wabel | Private labels in Europe | Scoop.it
The following is the second in a series of guest posts from the latest issue of Global Retail Brands and this is my contribution to the magazine. Throughout the week we will feature one article a d...
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Ahold’s Enters Discount-Land – Global Retail Brands

The following is the first in a series of guest posts from the latest issue of Global Retail Brands and this is my contribution to the magazine. Throughout the week we will feature one article a da...
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Fifty2, The MPB Project: A&P – Via Roma

Fifty2, The MPB Project: A&P – Via Roma | Wabel | Private labels in Europe | Scoop.it
“Fifty2: The My Private Brand Project,” will present a carefully curated look at the best Private Brands in the U.S. across all retail channels. The weekly series looks at each great Private Brand ...
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CVS Launches Gold Emblem Select

CVS Launches Gold Emblem Select | Wabel | Private labels in Europe | Scoop.it
CVS/pharmacy has announced the launch of Gold Emblem Select, an assortment of items that celebrate the exceptional in every day food, beverage and snack products.
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Spotlight on the Frozen Pizza Category

Spotlight on the Frozen Pizza Category | Wabel | Private labels in Europe | Scoop.it
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Novum – Increase the frozen department sales with innovative equipment

WABEL:  What is the business, market and activity of Novum? What are the features of the equipment provided by Novum?

 

NOVUM, founded in 1955, is specialised in high quality refrigeration equipment at point of sales for the Retails.

The NOVUM approach is simple:

- “Listen to our Customers & help them to achieve their Goals...”

- “Make Reliable, Durable & Attractive food refrigeration equipment & achieve a better return on investment for the retailers…”

 

NOVUM is an innovator and a leader in designing & manufacturing customised refrigeration equipment for the major retail group & brands covering all profiles from convenient store to hypermarket.

 

Located in Ireland, NOVUM exports globally with sales support on 4 continents in Europe (France, United Kingdom, Spain, Portugal, Italy, Norway, Sweden, Poland, Russia, etc.), in North America (USA & Canada), in Middle East, in Asia & in Africa.

 

NOVUM has 3 key targets:

• cost reduction:

- lower Investment cost

- lower Energy consumption

- lower Maintenance cost

• added value & optimisation:

- higher Visibility of Food products at point of sale

- higher Impulse Sales

- lower Operating Costs

• the environment:

- assuring effective Sustainable solutions

- reducing Carbon Foot Print

- all Cabinets CFC free installation

 

NOVUM offers a range of refrigeration equipment. NOVUM Plug-in cabinets are fitted with sealed Lift up or Sliding lids solutions.

 

NOVUM Plug-in products are divided into two categories:

• horizontal Line with the ARAN, BURREN, LINE products: modular cabinet & island, from single walk around unit to lined up units and island layouts.

• vertical Line BURREN MOR, ECool products:

modular & multiplex linear, from single unit to lined up layouts

 

Key characteristics of NOVUM products include:

- reliability, durability, energy performance

- higher visibility of food products: + 27%

- higher impulse sales: + 12%

- lower capital investment*: - 40%

- lower energy consumption*: - 40%

- lower maintenance cost*: - 70 %

- full customisation available

* Up to & compared to the remote refrigeration

 

NOVUM refrigeration products can offer a range of features:

• Temperature Monitoring, HACCP compliance

Available Options:

- wireless or wired system

- food temperature: remote monitoring, control & reporting

- alarm: remote control & reporting

- remotely access to equipment settings

- monitoring of Assets geographically

• Lighting:

- LED, CFL (fluorescent)

- Interactive lighting, remote control

• Refrigeration systems:

- standard or CFC free refrigerants

- static or ventilated (frost free) refrigeration systems

- compressors (fixed/variable speed)

 

WABEL: How do you rate the overall level of the frozen equipment & merchandising displays in Europe? And in France?

 

The overall level of frozen retail equipment in Europe is good but inefficient for most as they are still not covered or fitted with glass lid/door. Novum is specialized in solutions of high performance glass opening to ensure a significant reduction in energy consumption and ease of use. NOVUM’s solutions enhance the frozen/chilled food area and create a cosy ambience for the consumers.

 

WABEL: What are from NOVUM the innovations, contributions in the sector and existing customers?

 

NOVUM plug-in products stand out for:

- Higher Visibility of Food Products at point of sales

- Higher Impulse Sales                        

- Store Layout Flexibility & Modular Capacity

- Lower Capital Investment                    

- Lower Energy Consumption 

- Lower Maintenance cost

- No systematic Maintenance of equipment

- Full Customisation on request: systems, layouts, colour range & finishes

- Energy reduction solutions

- Sustainable solutions reducing carbon footprint

- Frost Free technology & concept

 

Some of the NOVUM existing customers: PICARD, ICELAND, LA SIRENA, INTERMARCHE, JERONIMO MARTINS, AUCHAN, MATCH, SPAR, MUSGRAVE, CONSUM, COOP, HERON, FARMFOODS…

 

WABEL: On 12 & 13 March 2014, at the Wabel Frozen Summit in Paris, NOVUM will display its frozen cabs/linear in the Wabel Frozen Store area. What are your expectations for presenting NOVUM products to European purchasers, NOVUM’s new products and features, cabinets, uprights?

 

It is NOVUM’s strategy:

- to demonstrate all the benefits of NOVUM Plug-in equipment

- to emphasise how NOVUM Plug-in equipment stand out compared to existing equipment

- to show the advantages of NOVUM Plug-in equipment over existing remote refrigeration systems

 

WABEL: Do you have a market that you are primarily interested in? And outside France?

 

NOVUM is present in the UK, in France, in Europe, in USA, in the Middle East, etc. NOVUM will enhance its presence and will develop in potential regions.

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WAITROSE LAUNCHES STRAWBERRY STILTON FOR WIMBLEDON

WAITROSE LAUNCHES STRAWBERRY STILTON FOR WIMBLEDON | Wabel | Private labels in Europe | Scoop.it
Waitrose has announced the launch of a tennis-themed cheese in time for Wimbledon. The Creamy White Stilton with Strawberries is made in the village of Cropwell Bishop and is available in Waitrose ...
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Private Label Share Grows In Europe

The 2013 PLMA International Private Label Yearbook showed private label share grew in 18 of the 20 European countries tracked by Nielsen for the book.
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Private Brand Sourcing: Strategies to Differentiate & Defend

Private Brand Sourcing: Strategies to Differentiate & Defend | Wabel | Private labels in Europe | Scoop.it
Rising and increasingly volatile costs dominate retailers' top challenges sourcing Private Brand products, while changes in consumer behavior fueled by mobility and online shopping are driving the ...
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Private Brands Win Big at The 2013 Dieline Awards

Earlier this week packaging design website The Dieline announced the winners of it’s annual contest The Dieline Package Design Awards 2013 at The Dieline Package Design Conference, held in conjunction with HOW Design Live at the Moscone Center in San Francisco.

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TESCO LAUNCHES NEW TODDLER FOOD RANGE

TESCO LAUNCHES NEW TODDLER FOOD RANGE | Wabel | Private labels in Europe | Scoop.it
Tesco has announced the launch of ‘Tesco Loves Toddler’, featuring a range of products to help parents with toddler feeding. The range, which is available in-store and online, includes a number of ...
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Jean-Charles Naouri appointed special representative for economic relations with Brazil - Groupe Casino

Jean-Charles Naouri appointed special representative for economic relations with Brazil - Groupe Casino | Wabel | Private labels in Europe | Scoop.it

“Laurent Fabius, French Minister of Foreign Affairs, has asked Jean-Charles Naouri, Chairman and Chief Executive Officer of Groupe Casino, to serve as his special representative for economic relations with Brazil. Mr Naouri has accepted the assignment

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Eurozone crisis rocks consumer sentiment but snacks stay safe: AC Nielsen

Eurozone crisis rocks consumer sentiment but snacks stay safe: AC Nielsen | Wabel | Private labels in Europe | Scoop.it
The Eurozone crisis has hit consumer sentiment hard, but food spend has remained more or less the same with snacks and confectionery leading value growth, says AC Nielsen.
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Euro food manufacturers welcome EU/US trade talks

Euro food manufacturers welcome EU/US trade talks | Wabel | Private labels in Europe | Scoop.it
New trade talks between the EU and US will create growth opportunities for Europe’s food and drink industry, claim manufacturers, who together exported £11.67bn of food and drink to the country last year.
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June 2013 New Food Products

June 2013 New Food Products | Wabel | Private labels in Europe | Scoop.it
This month’s new food products include mini cheesecakes and pastries, microwavable rice, couscous, pickled garlic, barbecue sauces and rubs, salsa, jerky, and English toffee.
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Safeway And Metro Private Brands Win Big At The 2013 Canadian Grand Prix New Product Awards

Safeway And Metro Private Brands Win Big At The 2013 Canadian Grand Prix New Product Awards | Wabel | Private labels in Europe | Scoop.it
Canada Safeway and Metro Richelieu Inc. each won multiple Private Brand awards at the annual Canadian Grand Prix New Product Awards announced June 5, 2013 in Toronto as part of an industry conferen...
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Target Rolling Out Organic Brand

Target is planning a new organic and natural store brand as it works to rev up its grocery business, the AP reports. The retailer says the new brand, called Simply Balanced, will start with drinks and snacks like corn chips.
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