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W8 8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making

W8 8 Direct Mail & Social Media Marketing Mistakes Your Small Business Are Making | W5 & Milestone 2 | Scoop.it

I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.

CHEN SUN's insight:

This article considers direct marketing in terms of small companies. It is crucial that small companies want to do promotion but have limited resources and budget. Thus, the author suggest to do direct marketing via social network website. But the author did find that many of the small businesses didn't involve social media channels to promote. Among all the tips offered, I think the most important one is always to link to your business social website account not personal account. Because link to your personal account doesn't help. Besides, add more contact information is also crucial in case that some interested customers can't contact your business. 

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Melika Trott's comment, September 27, 2013 12:06 AM
I agree with German, its the simple things such as not putting the company website on flyers and hard copies of peomotional documents. This is especially important in New Zealand as you say because most of our business are reasonable small and unheard of.
Patrick Wong's curator insight, March 11, 2014 11:04 PM

what a great article explaining the little mistake the small businesses are making with direct mail and social media. often are about not having sufficient information on your social media/ your company is hard to find which make it hard for customers to have an efficient communication with the small business. Small business need to watch out this every little things because they are what make the business to have a good integrated marketing communication. 

Lili Wang's curator insight, May 15, 2014 5:42 PM

This was an interesting article to read as it clearly stated why some small busnesses are not succeeding in their industry as it talked about the factors that is holding them back.  Small businesses need to watch out little things because they are the core knowledge to ways that the company can improve on in the IMC process

 

Rescooped by CHEN SUN from The Communication Mix, IMC programme planning Strategy, Direct Marketing
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W8 What is direct marketing, anyway

W8 What is direct marketing, anyway | W5 & Milestone 2 | Scoop.it
This article explores the trend of visual content marketing, its challenges, and offers tips for overcoming these and tapping the power of pictures in marketing.

Via Duncan Robertson
CHEN SUN's insight:

The author states that different people may have various ideas towards what direct marketing is. I agree with the author's points of view in the article that communicate directly to target customers are the core of direct marketing. It can be multichannel ideally but under today's situation, for example, surveys could be done via emails, phones and even social network websites not just surveys in the mail box. It is also mentioned the author's experience with Citibank that a phone call gives her a holistic idea about her account and she was suprised and thought it is direct. In my personal opinion, the way we define a concept is not really that important comparing with the way we apply it. Direct marketing could still be the term for the situation because when customers get surprised in a good way it's the success of direct marketing. 

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Linda Huynh's comment, September 26, 2013 1:58 PM
@Chen Sun - Everyone has their own opinions and one views on this, so why would people's perspective be any different? I mean, this article is a perfect example of explaining. I do agree with the author though, targeting a specific audience is always an effective way, tradition as it may be, but it still works wonder when it comes to direct marketing.
Sean Peh's comment, September 26, 2013 7:59 PM
I feel that the author of this article has the same thinking as I do, direct marketing is not simply direct mail or some sort it is more of talking to customers or specific target market literally with relevancy. This helps gather data of the target market and improve those communications over time.
Thapthim (Thim) Phithak's curator insight, September 26, 2013 10:05 PM

Different people have different opinions, however i agree with this author opinion. i believe that direct marketing is to do interactions with targeted customer , improving communications and building customers engagement and loyalty which will lead to increase in marketing and sales. 

Rescooped by CHEN SUN from Week 6; Creating an effective communication mix, Measuring results against objectives
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W6 Developing Effective Marketing Communication Mix

W6 Developing Effective Marketing Communication Mix | W5 & Milestone 2 | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...

Via Jillian Hor Maelynn
CHEN SUN's insight:

A communication mix is a combination of communication tools from advertising, sales promotion, public relations, personal selling, and direct marketing. It's very important to develop a efficient communication mix and this article tells us some basic things to do it well. It explains who should be targeted, by what channel should it be applied, under what badget caould it be fulfilled and how to measure it. These very basic components are tracking the mix from the establish of it to after application evaluating. In my opinion, the last step of measuring is very important. Only by tracking your result of the application of the marketing communication mix can tell if the money was spent wisely.

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Sheenal Prakash's comment, September 26, 2013 11:11 PM
I agree with peonix hu's insight that a combination of advertising, promotions, PR and direct marketing will give any company a better return on investment than it would if they only focused on one method of marketing. The exact mix will be determined by the product acti ute andthe product type combine with the expectations of the target audience for each brand or product but I think they will need to have those marketing methods in at least some quantity to be able to have highly effective marketing
Sheenal Prakash's comment, September 26, 2013 11:11 PM
I agree with peonix hu's insight that a combination of advertising, promotions, PR and direct marketing will give any company a better return on investment than it would if they only focused on one method of marketing. The exact mix will be determined by the product acti ute andthe product type combine with the expectations of the target audience for each brand or product but I think they will need to have those marketing methods in at least some quantity to be able to have highly effective marketing
Yunqi Zeng's comment, September 26, 2013 11:48 PM
communication is one of the key elements in marketing strategy therefore it is important to select the effective marketing communication tool.
Rescooped by CHEN SUN from The power of ideas; integration across all media.
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W7 Bringing It All Together:  Four Examples of Integrated Marketing Campaigns

W7 Bringing It All Together:  Four Examples of Integrated Marketing Campaigns | W5 & Milestone 2 | Scoop.it

Via Tyler
CHEN SUN's insight:

It was a bit vogue for me to understand the real meaning of "integration across all media" while this article offers four examples of IMC via several different media. Like the first Kraft Foods campaign, they promoted the campaign on cinema, newspaper and magazine ads, public relations,social and mobile activities and in-store displays. I could figure out two or three ways of promoting via media but not as specific as this one. Especially put ads in cinema and personally, it's kind of a reinforcement that audiences have to watch it before get into the real movies. Therefore I think it is a easily forgot way but efficient way of carrying out ads.

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Sisyliana Halim's comment, September 26, 2013 10:16 PM
Hey Sean, i totally agree with you. It is important that companies keep their message constant no matter the target audience, the content of the advertisement or marketing may differ to suit the different segmented target, however in the end the company must be projecting the same message. If not the brand would have have a mixed or confused reputation which is not what IMC is for. In the long term IMC is to increase brand equity so if the brand is not getting recognized and being exposed in a positive way (increase in profit or increase in recall) then the message is not connecting to the image of the company
Onnie Wongchanon's curator insight, September 26, 2013 10:27 PM

This article explores the four integrated marketing campaigns that have effectively combined traditional methods since as conventional promotion offline marketing where they are face to face with consumers a long side with online marketing tools since as Facebook. A combination of the two advertisements is used effectively allows for a successful marketing campaign. The examples used in the articles are by Kraft Foods, Popeyes, and Dickies. 

Thapthim (Thim) Phithak's comment, September 26, 2013 10:39 PM
Hi Sean, I think that this article have given good examples which is good because it give me and idea of how i can integrate ideas across different mass media.
Rescooped by CHEN SUN from Milestione 2 : The Communication Mix, IMC Programme Planning, Direct Marketing
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W6 Tips for Integrating Visual Content into the Marketing Mix

W6 Tips for Integrating Visual Content into the Marketing Mix | W5 & Milestone 2 | Scoop.it
This article explores the trend of visual content marketing, its challenges, and offers tips for overcoming these and tapping the power of pictures in marketing.

Via NatalieHuynh
CHEN SUN's insight:

I strongly agree with this article from my personal experience that pictures and videos are more fun and catching than reading texts. It is also true that mostly it's a combination of words and pictures to work together effectively to pass the message. Thus, the author offered tips for integrating visuals into marketing mix that firstly, to use professional visual works in the mix, secondly, tune layouts and leverage specific features and lastly,fit the image into content marketing and its system. I think there are many ways of integrating visual contents into the marketing mix but these tips are essential to fulfill the integration successfully.  

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Sally Katsuta's comment, September 25, 2013 4:09 AM
I totally agree with you, Natalie and this article! Yes, photo in Marketing has great impact in public positively or negatively. Negative impact means that if company use actor or actress who most customers dont really like, the customers automatically feel bad on the brand or company, right? Color, font size, format, people etc all visual will give more impact rather than just words!
Zongwu Chen's comment, September 26, 2013 8:18 AM
I think the answer involves leveraging third party content via smart and ethical curtain so that you do take the time to invest in original photo or artwork for the most critical campaigns.
Linda Huynh's comment, September 26, 2013 1:54 PM
@Chen Sun - yeah I totally agree that watching videos and looking a photos are so much better than just reading boring plain text. This article was a good find when it came to integrating the visual concepts. Such a greater impact over all on anyone really. Awesome find.
Rescooped by CHEN SUN from Program Planning, Objectives, Budgets, Measuring Success and Emotional Marketing IMC - Milestone 2
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Determining a Budget - Integrated Marketing Communication

Determining a Budget - Integrated Marketing Communication | W5 & Milestone 2 | Scoop.it
Boundless' free textbooks and study tools makes education more affordable, accessible, and effective for students and professors.

Via Manea Murray
CHEN SUN's insight:

This is a nice article shows a bundle of things in IMC that need to be budgeted in real marketing operations. There are a lot approaches for allocating the budget effeciently we learned from IMC like margin calculating and sales results counting. However, this article reminds me the basic components of allocating a budget or fund. Firstly, it mentions foundation. Foundation is a core that involves changes in products, tecnologies and consumer behaviour. Secondly, the coporate culture of the company. Like the companie's vision and objectives of the future and thier company culture.  

It also indicates the importance of allocating budget on communication tools with consumers and improve consumers' purchase experiences. I really agree to this point, because if consumers post purchase experience was good then they would more likely to do the next purchase with the company and in the long run, customer loyalty is developed.  

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Norman Vaz's curator insight, August 22, 2013 9:49 PM

This article focuse on how for IMC to take place you need to firstly have the budget to do just so. Hence budgeting is very important in establishing what IMC method you will be using or what different methods may need more funding. It forces managers to take a more hands on approach in making sure the allocation of funds planning and managing the right IMC method is key in having a successful marketing campaign for your product. 

 

Elle's comment, September 24, 2013 3:56 AM
Cameron - the article clearly define the essential purposes of budgeting and explores how marketing plans affects the budget. This seems relatively useful and would benefit businesses if they kept these in mind when making decisions.
Linda Huynh's comment, September 26, 2013 2:07 PM
@Chen Sun, a great article on the importance of budgeting, that is clearly defined with the essential purposes and how the budgets can be affected through marketing plans. This article is useful for businesses and should really read this as well and help them in decision making.