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Erika Hovland - Woman in Business | Raison d'Etre | Relationship ...

Erika Hovland - Woman in Business | Raison d'Etre | Relationship ... | W.I.L.D | Scoop.it
As Founder and Managing Director of IOLITE Global Consulting, Erika Hovland advises companies on marketing, sales and operational activities.
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Why the content marketing business is a shining light for women - Brand Republic News

Why the content marketing business is a shining light for women - Brand Republic News | W.I.L.D | Scoop.it
Leading businesswoman Helena Morrissey, founder of the 30 % Club, the group committed to getting more women into the boardroom, would be cheered if she took a look at the UK‘s content marketing sector.

Via Andy Bull
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How Podcasting Is Giving Women In Business A New Voice - Forbes

How Podcasting Is Giving Women In Business A New Voice - Forbes | W.I.L.D | Scoop.it
How Podcasting Is Giving Women In Business A New Voice
Forbes
Technology allows us to communicate in practically limitless ways, but a lot of women in business find it challenging to get their name out into the world when they first get started.
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Want to be great at marketing in 2014? - Smart Insights | #TheMarketingTechAlert

Want to be great at marketing in 2014? - Smart Insights | #TheMarketingTechAlert | W.I.L.D | Scoop.it

Basic/ Digest...

 

-- >  Recognise that you need to have the customer’s attention before you can sell, they need to be more than just remotely interested.

-- >  Respecting the platforms with your content format, and respecting the consumer by creating quality brand interactions is important – simply tweeting vacuous comments or promotional material is not social media marketing.

-- >  Balance! We must all learn to balance the two-way, value-add storytelling element of social media, where we build community, with the necessary shameless promotion when we must promote and go for the sell.

-- >  Integration of digital comes via content in the most part, repurposed and reshaped appropriately for different channels and platforms.

-- >  Amplify with advertising, of course, I’m not saying that stuff’s dead or that SEO is redundant, or even above the line spend should be a crime – but in terms of priorities for the most of us – it’s time we market like it’s 2014 and on the terms of customers first .

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).

 

 


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marketingIO's curator insight, January 12, 2014 7:36 PM

Social marketing needs to have a purpose to engage, not one way communication. Lots of shouting out there, going one way. Not a lot of quality engagements. Question: can you engage in quality communication with a very large audience?

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Women in Business: Q&A with Trisha Blake, President of Marketing and Kathy ... - Huffington Post

Women in Business: Q&A with Trisha Blake, President of Marketing and Kathy ... - Huffington Post | W.I.L.D | Scoop.it
Women in Business: Q&A with Trisha Blake, President of Marketing and Kathy ...
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