Leading businesswoman Helena Morrissey, founder of the 30 % Club, the group committed to getting more women into the boardroom, would be cheered if she took a look at the UK‘s content marketing sector.
How Podcasting Is Giving Women In Business A New Voice Forbes Technology allows us to communicate in practically limitless ways, but a lot of women in business find it challenging to get their name out into the world when they first get started.
-- > Recognise that you need to have the customer’s attention before you can sell, they need to be more than just remotely interested.
-- > Respecting the platforms with your content format, and respecting the consumer by creating quality brand interactions is important – simply tweeting vacuous comments or promotional material is not social media marketing.
-- > Balance! We must all learn to balance the two-way, value-add storytelling element of social media, where we build community, with the necessary shameless promotion when we must promote and go for the sell.
-- > Integration of digital comes via content in the most part, repurposed and reshaped appropriately for different channels and platforms.
-- > Amplify with advertising, of course, I’m not saying that stuff’s dead or that SEO is redundant, or even above the line spend should be a crime – but in terms of priorities for the most of us – it’s time we market like it’s 2014 and on the terms of customers first .
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.