vypr product development
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Product development starts with vypr

About vypr: vypr is a unique tool that allows the rapid, accurate and affordable prediction of product success through the delivery in real time of scientifi...
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Dan Ariely asks, Are we in control of our decisions?

http://www.ted.com Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and som...
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15 Behavioural Economics Principles

For those who are interested in Behavioural Economics, this is a good steal. :) 


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New Product Development in the Australian Food Industry | Food South Australia: Feeding Connections

New Product Development in the Australian Food Industry | Food South Australia: Feeding Connections | vypr product development | Scoop.it
New product development (NPD) has significant risks and costs associated to it. But the financial rewards can be significant. Silvia Estrada explores this fascinating topic.

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Wendy Gordon on Behavioural Economics

A brilliantly clear and useful introduction to behavioural economics - the thing all market researchers are talking about. Well worth a view.
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