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Scooped by vidistar onto Vulbus Incognita Magazine |
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In the late 1940s, then-President Harry S. Truman called for a massive renovation of the White House, which, at 150-years-old, was in dire need of an upgrade.
The result was a comprehensive overhaul, as workers completely gutted the interior, leaving only the mansion's exterior intact.
National Journal has compiled some of the most stunning photographs from the project, providing a rare glimpse at one of America's most iconic buildings in a state of ghostly upheaval.
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Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is a new set of rules to consider if you’re going to maximize the potential for success" ...
[Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.]
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