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The 10 Best Uses of Virtual Reality VR Marketing

Here are the top 10 VR marketing campaigns from around the world. We've done extensive research to bring you the 10 best marketing campaigns out there. Se
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Panorama General de la Realidad Virtual en Medicina

Aplicación y desarrollo de las diferentes herramientas de realidad virtual y aumentada en la medicina moderna
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The World's First Virtual Reality Headset [INFOGRAPHIC]

The Sword of Damocles was as brilliant as it was impractical.
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Visual Storytelling: Designing for the Web in a Nonlinear Format

Visual Storytelling: Designing for the Web in a Nonlinear Format | Virtual Reality | Scoop.it
Telling a good story just isn’t as simple as it used to be. At one time, all you had to do was adopt some silly voices for the differen

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Travel & Realty - Mixed Reality #VR is here to change everything, property first

Travel & Realty - Mixed Reality #VR is here to change everything, property first | Virtual Reality | Scoop.it
The real estate world is about to get a big shake up, but how far will technological advances go?

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Gary Hayes's curator insight, November 27, 2016 7:14 AM
Quote "“What we’re looking to do is to push that boundary into VR so customers can not just view their property, but virtually redesign it in one seamless experience,” he says. “Everyone will have a device. Everyone will have goggles; we’ll all be in an augmented or virtual world” Over the next few years, VR viewings will eliminate the need for investors to personally visit a property they intend to buy. They can look around an apartment in London or New York from the comfort of their living room in Singapore or Bangkok. Friends and family members will also be able to tune into the same viewing, making it a shared experience. AR takes this to the next level, making it possible to rearrange the furniture, change the colour of the fabric, and even select furnishings from e-commerce sites to see what it would look like in the room."
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Early days now but The High-end VR Room of the Future Looks Like This - UploadVR

Early days now but The High-end VR Room of the Future Looks Like This - UploadVR | Virtual Reality | Scoop.it
Today’s VR systems are both fantastic and restrictive: they blow you away, but it’s clear how far they have to go. The HTC Vive is arguably the best out there, but having to buy a souped-up laptop just to run it, paying full price for brief games that feel more like demos, and trailing a huge cable off your head and fumbling to mount trackers on your ceiling…it’s not ideal. But it’s still incredible enough to give a taste of where it’s headed.
Here’s my best guess of what the future high-end VR setup looks like. I’m an early-stage VC focused on virtual and augmented reality, so I pieced this together based on the forward-thinking pitches and demos I’ve been lucky enough to see through my work, plus a lifetime of burning through sci-fi and video games. Check out the bottom of this post for a list of VR inspiration.
Side note that AR will be much bigger than VR, in both the diversity of use cases and market size (analysts predict $30B for VR versus $90B for AR by 2020), but I still believe that most homes will have a dedicated VR space for total immersion.
Body movement
Let’s start from the ground up. Forget the room scale debate: the VR setup of the future moves with you. Maybe it uses an omnidirectional treadmill that adjusts speed and incline based on viewer inputs. To be truly immersive, it needs to be around 8 feet by 8 feet, given that the average sprint stride length for men—the longest possible stride variant—is 93 inches. That gives users more than enough space to walk, run, and even sprint while in VR. Or maybe a section of the floor itself serves as the treadmill, raised up as a platform that controls pitch, yaw, roll, and speed.

Of course, not everyone wants to—or can—be on their feet for long periods, and plenty of immersive entertainment, like watching movies, is sedentary. VR experiences will support a seated and reclining mode when appropriate and shouldn’t be more complicated than pulling up a standard chair. Movement in these modes will likely employ similar mechanics to those we’re beginning to see today, like teleportation via gesture or gaze.
Tactile feedback
Next up is the bodysuit. To mimic the tactile feedback that you experience in real life, you’ll need sensors and haptics all over your body or at least in significant areas, like the face, hands, and feet. Focused, acute pulses simulate sharp points; broader, more distributed ones can simulate sensations like dipping into water. For those who want to push immersion further, optional climate controls mirror environmental conditions (within a safe temperature range).
The first hardware generation attempting to solve the body feedback problem will likely use full bodysuits with haptic responses aligned to the VR experience. The suit’s gloves will simulate gripping objects by restricting finger movement: wrap your hands around a hard plastic cup in VR, and your gloves will freeze at the point where you can’t squeeze any further. Squishier objects will have [...]

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Gary Hayes's curator insight, October 15, 2016 7:45 PM
Quote "The first hardware generation attempting to solve the body feedback problem will likely use full bodysuits with haptic responses aligned to the VR experience. The suit’s gloves will simulate gripping objects by restricting finger movement: wrap your hands around a hard plastic cup in VR, and your gloves will freeze at the point where you can’t squeeze any further. Squishier objects will have more give. It’s possible that putting on a full suit will be too much effort for most people, and they’ll find that hand and facial coverage is enough to give them the immersion level they want. Humans have more nerve receptors in our fingers than anywhere else in the body (besides our feet and lips), so covering tactile input in the hands may be enough to make the mind suspend its disbelief while in VR."
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La realidad virtual cambia el sector de la automoción | Intereconomia.com

La realidad virtual cambia el sector de la automoción | Intereconomia.com | Virtual Reality | Scoop.it
Dos técnicos de Seat con gafas de realidad virtual Oculus están en una sala vacía. Uno lleva guantes y el otro unos mandos. Se agachan, tocan la nada
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Esto es lo más cercano que vamos a llegar a Jurassic Park sin tener que huir de un T-Rex | The Creators Project

¿Te gustan los dinosaurios? Pues esta nueva exposición interactiva del Museo de Historia Natural de Berlín es para ti.
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Virtual reality is not going to be big, it’s going to be everything!

Virtual reality is not going to be big, it’s going to be everything! | Virtual Reality | Scoop.it
Speaking during a panel session at VERGE conference Roy Taylor, the Corporate VP of AMD cited VR as an amazing chance to build empathy
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10 Most Amazing Virtual Reality Startups! (Infographic)

10 Most Amazing Virtual Reality Startups! (Infographic) | Virtual Reality | Scoop.it
We made a list of the world's 10 Most Amazing Virtual Reality Startups. Our criteria was simple: find VR and AR companies that absolutely blow us away!
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MineSweeper is now in VR on Steam

MineSweeper is now in VR on Steam | Virtual Reality | Scoop.it
We have all played MineSweeper once in our lives and had no clue what we were doing. ! Well now , you can play the same game in VR. You can destroy all the mines - feel the complexity of the work of the sapper! The game is provided with both, classic and arcade gamelay, free movement on the playing field, 3 difficulty modes, interesting and realistic control!
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Road Trip into a VR-Triggered Wasteland in These Vivid Sci-Fi Paintings | The Creators Project

Sci-fi painter Simon Stålenhag’s latest series ‘The Electric State’ depicts a post-apocalyptic migration to California.
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Road Trip into a VR-Triggered Wasteland in These Vivid Sci-Fi Paintings | The Creators Project

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Virtual Reality takes Belgians biggest carshow by suprise!

Virtual Reality takes Belgians biggest carshow by suprise! | Virtual Reality | Scoop.it
Today is marked the 8th day of the Brussels Expo Autosalon #autosalon2017 (14 –22 Jan) The first day attendees and press were greeted with some amazing virtual reality experiences from Volvo Trucks…
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Realidad Virtual en Expo Autosalon de Bruselas
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¿El futuro de la realidad virtual en 2017?: el objetivo es la masificación

¿El futuro de la realidad virtual en 2017?: el objetivo es la masificación | Virtual Reality | Scoop.it
Podcast sobre tendencias tecnológicas. Giztab opina sobre lo último en el sector tecnológico. Serás el primero en enterarte.
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HTC VIVE​ Arcades Are Coming To The US, China, And Europe.

The VR centers are called HTC Viveport Arcades. WEBSITE: http://futurism.com FACEBOOK: https://www.facebook.com/futurism TWITTER
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Palabra de adolescente: Instagram killed the Snapchat star

Palabra de adolescente: Instagram killed the Snapchat star | Virtual Reality | Scoop.it
Solo lo padecemos de verdad quienes tenemos hijos en “edad”: la chicharra insoportable del altavoz del móvil, sea una canción, un vídeo o un audio de whatsapp. Un sonido infernal que aparece de repente, al fondo del pasillo, a tu lado en el sofá, o detrás de la puerta del baño. Una emisión imposible que…
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#VR has a PR problem? How PR can make the Virtual Reality opportunity real | PR Week

#VR has a PR problem? How PR can make the Virtual Reality opportunity real | PR Week | Virtual Reality | Scoop.it
How PR can make the VR opportunity real. From PR Week

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Gary Hayes's curator insight, December 5, 2016 3:04 PM
Quote ""Most of the folks working in the VR space do come from the gaming industry or are developers or engineers; they aren’t thinking about it from a brand comms standpoint," she says. "There is a real opportunity for agencies to move the needle." Gamba contends VR comms should focus less on the technology itself and more on the very visceral reaction people often have after trying it. "That is a real challenge because you can’t see people’s eyes because of the headset or really show them the experience," she says. "We’re going to have to be creative about communicating how VR makes people feel."
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Caveat: 360 video is NOT Virtual Reality - #VR In The Movies: Compilation 360 YouTube Experience

Created by Rishi Kaneria (@rishikaneria) Special thanks to Bill Newsinger for allowing me to use his composition “Memory Thirteen

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Caveat: 360 video is NOT Virtual Reality - #VR In The Movies: Compilation 360 YouTube Experience
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Gary Hayes's curator insight, October 18, 2016 5:59 PM
Quote " Virtual Reality is an exiting new frontier in technology that is only now finally becoming available to the masses. With the release of the Oculus Rift, the HTC Vive and now the PlayStation VR they say 2016 is the year of virtual reality—but the idea of VR has been bouncing around the collective imagination of filmmakers for years. This video is a brief look at the movies that have portrayed VR over the years. And because the medium is the message: it is a 360 video. Think of it as a 360 supercut. This video is just a short experiment for me, but I look forward to seeing how other far more talented video essayists may put this new format to use to tell their stories and convey their ideas and insights using the unique affordances that VR and 360 provide."
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This is Real - Lifeliqe

Lifeliqe is focused on making education an immersive experience through virtual reality and HTC VIVE. Lifeliqe will be available on VIVEPORT. For more o
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How not to make virtual reality marketing mistakes

How not to make virtual reality marketing mistakes | Virtual Reality | Scoop.it
Virtual reality marketing can be tough to get right.
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La realidad virtual y la realidad aumentada generarán un valor de $162MMD en 4 años

La realidad virtual y la realidad aumentada generarán un valor de $162MMD en 4 años | Virtual Reality | Scoop.it
2016 ha sido el año de la realidad aumentada (AR) y de la realidad virtual (VR), desde su aplicación en los negocios con los avances tecnológicos en industrias
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The 10 VR Commandments: the rules every virtual reality gamer should follow

The 10 VR Commandments: the rules every virtual reality gamer should follow | Virtual Reality | Scoop.it
Thou shall cast thy fury at developers who do not keep these design rules dear.
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Björk reveló su nuevo alter ego de realidad virtual para "Björk Digital" en Londres

Björk reveló su nuevo alter ego de realidad virtual para "Björk Digital" en Londres | Virtual Reality | Scoop.it
Durante la rueda de prensa realizada en Londres, la cantante dio un adelanto de lo que será su muevo video en realidad virtual para el tema "Family".
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