Compelling content is at the core of every successful demand generation engine. Great content that is aligned to buyer stage, provides the best incentive for prospects to convert and gives marketing permission to engage them further down the funnel with product information. In this eBook, we provide the formula to calculate return on investment when it comes to content marketing and its impact on the funnel.
This new eBook highlights:
The true cost of content marketing;How to calculate the ROI of content in relation to other paid media;How to plan and organize content according to business goals.