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Each year, L’Oreal’s Australian and international women in science programs contribute significant sums of money to support research and encourage girls to enter careers in science, technology and engineering…...
The catch for researchers is that nothing comes for free.
In exchange for support, individual scientists and research institutions become aligned with a unique and sophisticated public relations strategy, aimed specifically at embedding this manufacturer of beauty products within the world of reputable scientific research and notions of empowered and successful young women.
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