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Ana Cristina Pratas's insight:
The brilliance of Google's PageRank is not the computational methods behind it but the target of those methods: links created by people in the course of making something meaningful on the Web. Without that human input, Google (and Bing and Yahoo) would be simply counting up term frequencies and perhaps analyzing linguistic characteristics, but missing most of what makes Web searching work. The results would be at least as bad as the ranking on Google Books because it would be devoid of the human commitment of significant connections between the pages.