As Debbie mentioned in the previous post of her #VOnow blog series, my first suggestion was a complete rebranding of her professional image. While surveying her Internet presence — logo, tagline, photos, etc. — her message wasn’t consistent across all platforms, so we began at the beginning of any project — the research stage.
Gone are the good ol’ days, and good riddance. I never knew them anyway.
Getting started in this business I made the mistake of thinking that getting an agent was my primary goal, job #1, the Holy Grail of voiceover. If I found an agent who was interested in me, I’d be set! My phone would ring!
When you’re starting out in business you clamor for every job you can get-- regardless of whether you're too green, the project is just right or the person you’re working with is rotten. As you become more established, you also become less desperate and, hopefully, more selective — just as hungry, but pickier about what you'll eat!
Some say a brand is what people say about you behind your back. Which comes first, what you say about yourself or what others say about you? How do you encapsulate what you’re all about in as few words as possible, with as simple an image as possible, and yet communicate a message that has both depth and breadth?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.