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Rescooped by Diana Birdsall VO from Inside Voiceover—Cutting-edge Insights + Enlightening, Entertaining News for Voiceover Professionals
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Top LA Voiceover Producer/Director Jeff Howell on "Real" reads, TV vs Radio reads, VO trends & more! | VO Buzz Weekly

Top LA Voiceover Producer/Director Jeff Howell on "Real" reads, TV vs Radio reads, VO trends & more! | VO Buzz Weekly | Voice Over | Scoop.it

"...Jeff Howell, VP of Production at World Wide Wadio, Producer, Director and VO coach...shares how he went from talent agent and casting director to producing and directing thousands of commercials and promos. Jeff concisely explains the key differences between the reads needed for radio commercials and TV commercials and the trends in the types of scripts we’re hearing in the current marketplace.He discusses what advertising agencies really want when they need a “real” read and how he supports the voice talent so they can deliver a great performance. Jeff shares the way he directs a session for a radio promo versus a TV promo and offers some insights on the trends happening in the business right now..."


Via Sirenetta Leoni
Diana Birdsall VO's insight:

Jeff Howell takes the prize for most insightful, helpful and honest information on what and what not to do when auditioning.  You can't possibly watch it just once.  He clearly wants to see people succeed in this crazy business and I would be crazy not to get coaching from this genius.

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Sirenetta Leoni's curator insight, October 21, 2013 2:12 AM

Great interview from the folks at VO Buzz Weekly with respected voiceover producer/director/coach, Jeff Howell. It's chockful of timely, relevant information that will be especially helpful to those of you who are pursuing radio advertising and promo work.

 

Whether you're already familiar with Jeff (as many InsideVO followers are) or this is your first exposure, you're in for a treat. As always, Jeff' is tremendously generous with his advice and knowledge. 

Rescooped by Diana Birdsall VO from Voiceover BlogTalk
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Voiceovers and Fluffy Metrics – The GKN Weekly Update 12/19/13

Voiceovers and Fluffy Metrics – The GKN Weekly Update 12/19/13 | Voice Over | Scoop.it
Hello and Happy World Toilet Day! No, I’m not kidding and it’s not what you think. World Toilet Day creates awareness for the 2.6 billion people around the world who do not have access to proper sanitation.

Via Derek Chappell
Diana Birdsall VO's insight:

Thanks for the kick in the pants, Derek!

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Rescooped by Diana Birdsall VO from Curation, Social Business and Beyond
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How to Give Your Brand a Voice that Keeps Them Coming Back

How to Give Your Brand a Voice that Keeps Them Coming Back | Voice Over | Scoop.it

This wonderful piece is from Ignite who has given us some excellent tips on how to develop a voice for your brand that is clear, unique and speaks to your clients, customers or audience in a way they understand.

 

Whether you're new to social media or have been around for a while, this article can help you polish and  clarify who you are and why people should buy your products or services, read your blog and be part of your community.

 

Do a Self-Evaluation

 

Here are a few good starter questions:


*What are the qualities/attributes that I want to be associated with my brand?

 

*What are my goals for communicating with fans on social channels (forming favorable impressions, providing technical expertise, etc.)?

 

*What are some of the strengths of my business/why does my product appeal to consumers?

 

Here are some highlights:

 

Compile Your Brand Lexicon - Terms or Phrases that you (the brand) use to talk about yourself.

 

The list should include:

 

*Current Advertising taglines & trademarked phrases

 

*Terms you use as a brand to describe your product

 

*Words you would like the consumer to asociate with your product

 

 Listen to your fans & adapting your communication strategies will be key in the evolution of your brand voice over time.

 

Takeaway:

 

A successful brand voice will be one that stays true to your core values & messaging while encoraging dialogue from your fan base

 

After engaging with your community, your brand voice should adapt based on feedback from them but always be a reflection of your brand identity.

 

Selected by Jan Gordon covering "Curation, Social Business & Beyond"

 

Read full article here: [http://bit.ly/RLOnGf]
 


Via janlgordon
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janlgordon's comment, November 5, 2012 3:08 PM
Thank you John van den Brink - much appreciated!!
John van den Brink's comment, November 5, 2012 5:22 PM
You're welcome Jan. Great post!
Rescooped by Diana Birdsall VO from Inside Voiceover—Cutting-edge Insights + Enlightening, Entertaining News for Voiceover Professionals
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Actors & Voice Actors: 5 Reasons Why You Need To Start Selling Yourself NOW | Backstage

Actors & Voice Actors: 5 Reasons Why You Need To Start Selling Yourself NOW | Backstage | Voice Over | Scoop.it

"Most actors are quite capable of selling pots and pans, personal training, martinis, or nutrition supplements, but ask them what they have done to sell their acting services and they don't have much to say. If you can't or won't sell, you are treating your acting career like a hobby rather than a business, and hobbies are tough to live on.

 

How can you communicate the benefit you bring if you don't go out and explain those benefits to the people who can hire you? Who needs to sell actors? The actors themselves."


Via Sirenetta Leoni
Diana Birdsall VO's insight:

True Words... Market Market Market!

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Sirenetta Leoni's curator insight, November 20, 2013 12:44 PM

Bravo Mr. Green! Too true and we cannot recommend this article enough! We can't tell you how many experienced, veteran voice actors we know who have no idea of how to sell themselves, and who would be booking so much more if they did.

 

It's not that these actors lack skill or talent, quite the contrary, In fact, most are much better than many voice actors who are out there working fairly regularly. But what they do lack, that the other actors who work consistently don't, is the confidence, marketing savvy and yes, chutzpah, to get themselves out there, and keep doing it over and over.

 

They fail to view themselves as a business, but as "artists," as the article correctly points out, and instead wait for their agent(s) to do the dirty work of "selling" them. Nowadays, unless you happen to be represented by one of the very top agents in LA or NYC, it ain't gonna happen. Most agents have too many clients to represent and too much other work to do. They'll submit you for a job if you fit the breakdown, but you can't expect them to go looking for work on your behalf. That's your job. The agent is not your fairy godmother. She/he is not going to waive a magic wand and magically get you jobs. Your best bet is to get out there, hustle and make it happen yourself!

Rescooped by Diana Birdsall VO from Voiceover BlogTalk
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Want More Success In Voice Over? Help Others Succeed!

Want More Success In Voice Over? Help Others Succeed! | Voice Over | Scoop.it
The general rule of competition is that there are winners and losers. Obviously, it’s better to be the winner. To get more sales. To have more clients. To make more money. To book more voice over work.

Via Derek Chappell
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Rescooped by Diana Birdsall VO from Inside Voiceover—Cutting-edge Insights + Enlightening, Entertaining News for Voiceover Professionals
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WoW! Steven Lowell's Magnum Opus: A COMPREHENSIVE GUIDE FOR BECOMING A SUCCESSFUL VOICE TALENT ONLINE

WoW! Steven Lowell's Magnum Opus: A COMPREHENSIVE GUIDE FOR BECOMING A SUCCESSFUL VOICE TALENT ONLINE | Voice Over | Scoop.it

WoW! Bravo, Steven Lowell. This is quite an impressive and comprehensive piece of work...everything you need to know about finding, auditioning and booking voiceover work through online casting sites; a great reference tool for voice actors . Bookmark it, because you'll be referring to this again and again!

 

Steven Lowell: "I am finally putting together this guide to help voice talent become successful in online voice over casting. To say, ‘Hello! It is about a time!’, is an understatement, and something I apologize for, myself. However, at the same time, writing such a thing is a challenge because you will find how information in this guide, even if typed one month ago, one year ago, or even one week ago, can easily become outdated."


Via Sirenetta Leoni
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