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Rescooped by Virginie Grulois from transmedia marketing: storytelling for business, art and education
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How to Create Storied Videos to Capture Your Audience

How to Create Storied Videos to Capture Your Audience | VOD | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.

 

According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


Via Jeff Domansky, Karen Dietz, Tina Stock
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Dennis Staples's curator insight, November 12, 2013 4:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 5:33 AM

Youtube videos to promote Plumpton CMI Courses?

Rescooped by Virginie Grulois from Transmedia: Storytelling for the Digital Age
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From 'Oliver Twist' to 'Game of Thrones': Six serials and how they've deepened the art of storytelling

From 'Oliver Twist' to 'Game of Thrones': Six serials and how they've deepened the art of storytelling | VOD | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 27, 2013 2:31 PM


Frank Rose:  "For a couple of years now, “transmedia” has been the buzzword most people use to define story­telling in the digital age" ...

Dr. Pamela Rutledge's curator insight, November 27, 2013 10:19 PM

Great article by Frank Rose. Of particular interest to me was the underground map showing the linkages between the various areas of storytelling.  First, I'm always interested in how stories translate into visual representation.  Second, when you look at different 'stops on the lines' you can see how quickly the world is becoming transmedia, to the point of making that term redundant or perhaps equivalent to a 'coordinated and creative use of media tools to craft and extend a story.'  We might more accurately the underground stops hubs and nodes given the interretlationships among platforms and the increasingly blurry boundaries that aren't shown.  However the subway/underground metaphor more clearly allows content to ride a type of media.  Yet Mad Men, for example, really intersects other lines because , among other things, of fan co-creation.  The map itself raises interesting questions, such as where do you define 'real world'?  Is that a marker of the story's origins or where it is experienced?  But any visual metaphor or article that gets you asking good questions is effective in my book.  And Frank is always good at that.

Rescooped by Virginie Grulois from Transmedia: Storytelling for the Digital Age
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Simon Staffans: What can TV learn from online producers?

Simon Staffans: What can TV learn from online producers? | VOD | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 25, 2013 8:17 PM


Simon Staffans:  "As online is becoming increasingly important for content creators, both as a way to tell stories, to reach customers and to gain new revenue, the challenges of working in a new environment are becoming apparent to many people in the television industry."

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Pourquoi Netflix ne fait pas (encore) peur au marché belge

Pourquoi Netflix ne fait pas (encore) peur au marché belge | VOD | Scoop.it
Les rumeurs d’arrivée du géant américain du streaming vidéo en Belgique ont inquiété pas mal d’observateurs. Sur papier, Netflix pourrait faire du tort aux opérateurs, aux services de vidéo à la demande, aux chaînes de télé.
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Rescooped by Virginie Grulois from Transmedia: Storytelling for the Digital Age
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A Million Ways to Tell A Story: Yomi Ayeni's Vision for the Future of Storytelling

A Million Ways to Tell A Story: Yomi Ayeni's Vision for the Future of Storytelling | VOD | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 28, 2013 11:38 PM


Dorristheloris:  "People have been telling stories since they learned to communicate with each other. They’ve been recording stories since the first primitive figure was painted on a cave wall. There’s something instinctive and primal about the need to pass on your experiences, whether they be realistic or fantastical, to another or many other human beings."

Maxine Horn's curator insight, November 29, 2013 8:05 AM

Everything is about story-telling - people have lottle time these days for learning, thinking, considering, so the art is in the story-telling that holds attention and is highly visual

Teodor Kutzarov's curator insight, December 2, 2013 8:09 AM

Yeah, yeah, we need stories

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Love Pixar's 22 Rules of Storytelling? Download a Free eBook That ...

Love Pixar's 22 Rules of Storytelling? Download a Free eBook That ... | VOD | Scoop.it
When Pixar storyboard artist Emma Coats tweeted out 22 storytelling tips, something interesting happened. It was as if the curtain was lifted to reveal the heart of a mysterious, magical, and inspiring player in filmmaking, and ...
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Rescooped by Virginie Grulois from Stories - an experience for your audience -
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The 7 Literacies of Transmedia Storytelling

The 7 Literacies of Transmedia Storytelling | VOD | Scoop.it

Via The Digital Rocking Chair, 'Uzzi' Usman Naeem, Hans Heesterbeek
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Maxine Horn's curator insight, December 1, 2013 1:28 PM

A useful read for any digital content producers, service & strategic designers, gamers and full-service web agencies

Teodor Kutzarov's curator insight, December 2, 2013 8:08 AM

Finally in 21st century, we could fullfill a dream in 19th century genious... :)

Debbie Elicksen 's curator insight, December 9, 2013 1:06 PM

It can close the generation gap.