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"Let's face it," said Ed Frilner from his office in Marlboro marketing, "that cowboy has played his course and people want to see what's next."
The cigarette company decided on Sonja Barato, a 36 year old model originally from the Dutch East Indies but living in Sweden for the past twelve years.
"She just has that look," said Frilner. "People who smoke Marlboros today are far more educated about their decision. Sonja conveys that."
A new ad series is in the works, daringly depicting Barato strolling through Amsterdam's red light district, aloof as tourists smoke joints in cafes, and preferring instead her Marlboro.