Learn more about the value of data visualisation. Tableau's Jock Mackinlay explains why data is inert and worthless without the twin practices of visualisation and storytelling.
This is a quick piece that makes some valuable points. Frankly, I'm not a hard-core data head. Yet I love looking at spreadsheets, bar charts, line charts and other visual displays of data in order to make meaning of the material and spot trends.
There is a whole science to displaying data in meaningful ways (see Edward Tufte's work) that we don't need to go into here. But what I like about this article is that it points to the fact that all the data in the world is meaninglessuntil you can tell the story about what it is saying and what itmeans.
Storytelling and data go hand-in-hand.
Truly, those of us in the field of business storytelling need to build our data skills. And data-geeks need to develop their storytelling skills. Sounds like a match made in heaven!
Here's another aspect of storytelling that this article alludes to: yes, we all know it takes time to share a story and in this fast-paced world, it is not uncommon to hear "But who has the time?! Just give me the data to share. We've got to get moving!" Ahhhhh -- huge mistake! Taking the time to share a story in the beginning makes projects go much more quickly.
That sounds counter-intuitive, but I experience this phenomenon again and again.
Read the article for additional points on how the marriage of data and storytelling make for better decision making. They are worth remembering.
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Beth Kanter's insight:
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There are still open questions, but the research can provide some answers about what works.
Beth Kanter's insight:
Visualization is easy, right? After all, it's just some colorful shapes and a few text labels. But things are more complex than they seem, largely due to the the ways we see and digest charts, graphs, and other data-driven images. While scientifically-backed studies do exist, there are actually many things we don't know about how and why visualization works. To help you make better decisions when visualizing your data, here's a brief tour of the research.
A mildly tongue-in-cheek blog, Chart Porn curates a number of graphics, from simple charts to complex data visualizations, and drops them into posts with a one-sentence description. Many of the graphics come from news outlets such as The New York Times or The Wall Street Journal.
There are also a surprising number of financial and political graphics, fitting for a blog edited by an economist who doubles as an artist.
Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.
Hey All -- sometimes in business we need to display/convey data with our storytelling. So how do you display data in engaging ways? I love this article because it shares 6 free tools to use, plus there's a little tutorial on how to make infographics.
We all know how important it is to have the right tool for the job at hand. Bookmark this article so when you need the tools you have them. Enjoy playing with your numbers and showing them in different ways!
Visual thinking is a way to organize your thoughts and improve your ability to think and communicate. It’s a way to expand your range and capacity by going beyond the linear world of the written word, list and spreadsheet, and entering the non-linear world of complex spacial relationships, networks, maps and diagrams.
When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional PDF for Instagram. See how their images encouraged engagement and learn what brands can take away from this creative approach.