Marketing is a pervasive theme in modern business. This is understandable when it is recognised what a magical effect it can have on the fortunes of a product. Unfortunately this contribution is often obscured by it being seen by some as a sort of voodoo art whose use is akin to selling snake oil. This is often due to a perception that marketing is complicated and expensive. Much of this prejudice stems from confusion as to its actual nature.
David Hockney celebrates his 80th birthday this year with a retrospective at Tate Britain that is the gallery’s fastest-selling exhibition in history. He also becomes the latest in a line of great artists, who have included Miró, Picasso and Chagall, to illustrate the label of the 2014 vintage of Bordeaux first growth Château Mouton Rothschild.
For all the worry that the wild winter weather of 2017 has justifiably caused in Northern California, there could be one unexpected benefit: A very good year for wine. Here is the inside story, from the professionals who are there.
Yannick Champ, the winemaker of Domaine Prieuré-Roch in Nuit-Saint-Georges, has said that the current high prices of Burgundy are “dangerous” and could follow in the footsteps of the Bordeaux price crash.
The 2009 and 2010 vintages in Bordeaux are often touted as two of the best the region has produced in recent years. Many châteaux received exactly the same (high) scores for the wines they produced in both years from critics such as Robert Parker.
Fascinating conversation with world champion sommelier Enrico Bernardo on the art of wine-food pairing, his career as a chef & sommelier, his concept restaurants Il Vino and Goust, and the future of wine.
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