Tabs on Facebook brand Pages are getting a lot less clicks since Timeline was introduced.
Facebook’s Timeline redesign profoundly altered the appearance and the function of brand Pages.
It’s also significantly affected the degree to which fans interact with tabs, which point you to different content at the top of the Page.
According to data provided to Mashable by PageLever, tab engagement has dropped off 53% since brand Pages began adopting Timeline. The findings were drawn from approximately 500 Pages with more than 10,000 fans apiece.
You can see tab engagement begin to decline on Feb. 28, the day brands were able to opt-in to Timeline. There’s a steeper leading into March 30, the day all Pages were forced to convert..