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visualizing social media
understanding social media with visual data and infographics
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How To Help Your Content Rise Above The Noise [Infographic]

How To Help Your Content Rise Above The Noise [Infographic] | visualizing social media | Scoop.it

Whenever you talk about Content Marketing, you have to start by considering two main obstacles:


  1. There is an overload of information on the Internet. Virtually on any topic
  2. People are busier than ever in history and they are bombarded with thousands of messages each day


This infographic provides a few tips you can implement in your content marketing strategy today with the ultimate goal of cutting through the noise to get the attention of your audience...

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TheSoulfulEMU's comment, September 24, 2013 10:13 AM
Truth is right there! Admit & Start working on it! NOW!!!!
Georgianne Hewett's curator insight, September 30, 2013 1:23 PM

Overload is right. You have to make it super easy for someone to stumble upon your story.

Michael Shaw's curator insight, July 31, 2014 10:28 PM

@ashali89 A really interesting infographic with some useful tips to help a message rise above the clutter

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | visualizing social media | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | visualizing social media | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.


Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

  • Define your goals
  • Define your metrics
  • Decide on tactics
  • Execute a successful strategy


So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.

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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

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The Most Visited Social Media Platforms in 2012

The Most Visited Social Media Platforms in 2012 | visualizing social media | Scoop.it
What social media sites are the most beneficial for your business? Find out & get valuable insight into the future of social media sites.

One of the most important factors in a successful social media strategy is choosing the right social media platforms to focus on with your time, energy and budget.

Choosing the wrong social media platform for your business can decrease your return on investment in social media, and give your competitors an advantage...

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How to kick-start social media integration in your company

How to kick-start social media integration in your company | visualizing social media | Scoop.it
The InSites Consulting study shows that in spite of low integration, social media adoption is high among UK companies, as about 70% have a Facebook page and 62% use Twitter.

The data suggests that many companies have started social media in a tactic way, by rapidly creating an account on a popular network, without it being part of a total strategy.

Uncertainty concerning the financial added value is the main inhibition to investment, the study shows, even though the survey found a positive correlation between the extent of social media integration and the company’s financial results.

InSites put together a infographic to help companies get a kick-start social media integration, check it out.

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What Drives Brand Sociability?

What Drives Brand Sociability? | visualizing social media | Scoop.it

According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand’s sociability is not up to world-class standards.

What does it take to get there? In this infographic, Weber Shandwick offers nine tips, including creating your own content for social media and planning social media activity across all channels. Brands would be wise to take that counsel. As they all agree, sociability is now a key component in driving brand reputation.

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Infographic: The Social Media Strategist

Infographic: The Social Media Strategist | visualizing social media | Scoop.it

It’s hard not to know a social media strategist or planer these days. Whether a new found planning love or a transitioning strategist, social has brought a lot of people into the limelight in a budding industry. So what exactly does a social media strategist do, what qualifications should they possess, and what actually makes them successful overall and day to day?

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Adapting Content Strategies in the Ever-Changing World of Social Media

Adapting Content Strategies in the Ever-Changing World of Social Media | visualizing social media | Scoop.it

In their 1991 Pulitzer-winning book The Ants, E.O. Wilson and Bert Hölldobler described an ant colony as a super-organism – a vast social network. The ants in the colony communicate with each other by following chemical trails left by other ants. As we browse the web today, we are provided with social proof of quality by sites that let us know what our trusted friends have liked or shared recently.

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Philippe Trebaul's curator insight, March 2, 2013 7:09 AM
Adapter les stratégies de contenu dans le monde en constante évolution des médias sociaux.

"In their 1991 Pulitzer-winning book The Ants, E.O. Wilson and Bert Hölldobler described an ant colony as a super-organism – a vast social network. The ants in the colony communicate with each other by following chemical trails left by other ants. As we browse the web today, we are provided with social proof of quality by sites that let us know what our trusted friends have liked or shared recently".


Adapting Content Strategies in the Ever-Changing World of Social Media via @MYDstudio http://sco.lt/...


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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | visualizing social media | Scoop.it

Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.


A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.


The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service.

That's quite a difference and food for though if your small business just kicking the tire with little or no social presence.

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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | visualizing social media | Scoop.it

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.


Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.


Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...

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Bart van Maanen's curator insight, January 8, 2013 5:34 AM

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

Mercor's curator insight, February 4, 2013 7:01 AM

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Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

They say a picture is worth a thousand words....

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Infographics- An easier way to get backlinks to your site

Infographics- An easier way to get backlinks to your site | visualizing social media | Scoop.it

Infographics are trending on the internet. There are used as a backlink bait by many of the popular brands. It serves as a dual advantage as it benefits both the creater and the user. The creator of the infographics is benefitted by getting a backlink to its website and the user of the infographic has an advantage of displaying visual friendly content on the site.


What are Infographics?

Infographics is short form for "Information Graphics". These are image visualization of data or information. It draws inspiration from Pictographs which are used as a picture language. Human mind accepts visual data more accurately and clearly than the raw text data. This concept relies heavily upon the creation of images which are used to convey complex data,graphs,information etc in an easier way before the audience.

Infographics are really useful in getting good backlinks to your website. The best way is to publish an infographic with a code to allow further embedding (The embed code contains the source of the image which is your website). People who visit your website would be able to see the embed link and if they like our picture, they would surely use it on their own website thus providing you a backlink.Moreover, you can even distribute your infographic to hundreds of specialized infographic directories thus increasing your chances of getting backlinks...

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The Social Media Lifecycle [Infographic]

The Social Media Lifecycle [Infographic] | visualizing social media | Scoop.it

 

I selected this article, posted by Pam Dyer on socialmediatoday for its comprehensive Infographic and because it gives you great criteria for implementing a strategy that you can measure, tweak and get the best ROI.

 

Summary:

 

We all know the purpose of any data is supposed to help us make business decisions faster while getting better results.

 

**When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.

 

**These tools empower companies to start and maintain conversations, deliver first-class customer service, and drive sales — immediately, at the click of a button.

 

What you will find in this piece:

 

**How to use the Social Media Lifecycle: The key steps that get you from monitoring to decision, action, and results

 

**Best practices for monitoring, analytics, engagement, reporting and collaboration, modeled after the most successful brands in social media

 

**What Social Media ROI is, how to think about it, and ways to measure it

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xaIteD]


Via janlgordon
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The Biz of Social Media: Infographic

The Biz of Social Media: Infographic | visualizing social media | Scoop.it

This is a great infographic, giving perspective on the growth and impact of social media in business...

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Social Media Building

Social Media Building | visualizing social media | Scoop.it
So much discussion in the SEO community today centers around social media because of its potential to drive traffic, increase awareness, and build links.

The challenge of this new medium, though, is to marry social media tactics with real business goals. Here we explore some ways that a business can leverage specific social sites to achieve departmental goals.

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Facebook Snakes and Ladders

Facebook Snakes and Ladders | visualizing social media | Scoop.it
Over the last couple of years strategies for using Facebook to connect with your audience, market your business and manage your brand have evolved beyond simply posting content to your wall.

Here’s an old school look at the Dos and Don’ts of managing your organization or brand’s Facebook page.

Roll the dice and see where you land – and please feel free to drop by the comments and let me know your thoughts on what squares you would add.

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