visualizing social media
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visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
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Reseach Shows Social Media Hugely Important in SEO Ranking [INFOGRAPHIC]

Reseach Shows Social Media Hugely Important in SEO Ranking [INFOGRAPHIC] | visualizing social media | Scoop.it

Seven of the ten most important factors in SEO ranking now come from social media.


An updated study from Searchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of likes, shares, tweets and +1s.


Searchmetrics have documented their findings in this infographic, which takes a closer look at what well-positioned web pages on Google have in common, and what distinguishes them from pages that are lower-ranked.

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Panovus's curator insight, July 1, 2013 4:05 AM

Do you reach your audience via Social Media?Panovus know what works best.Learn more:http://goo.gl/krpHx

Andy Birkitt's curator insight, July 26, 2013 7:20 AM

A recent study by Searchmetrics has revealed just how important social media signals are to a strong SEO ranking and then produced the results as this really nice infographic.

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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | visualizing social media | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...


The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?


Of the online adults surveyed at the end of 2012:

  • 67% use Facebook
  • 20% use LinkedIn
  • 16% use Twitter
  • 15% use Pinterest
  • 13% use Instagram
  • 6% use Tumblr

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.


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Ruby's curator insight, April 16, 2013 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!

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Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | visualizing social media | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”

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How To Increase Clicks On Your Tweets [Infographic]

How To Increase Clicks On Your Tweets [Infographic] | visualizing social media | Scoop.it
This infographic tells you how to get more clicks on Twitter by changing the length of your tweets, the position of the link and the frequency...
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Infographic: How To Search Google For Research

Infographic: How To Search Google For Research | visualizing social media | Scoop.it
Everything you hear about these days is mobile-app this and mobile-app that. But what does the mobile-app market look like? What do people want from apps? And what does the competitive landscape look like when you compare iPhone to Windows to Android?

Lucky for you, we have answers, thanks to James West of GDS Infographics, who created this superb collection of facts and figures for the iStrategy conference. Let's dive in.

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | visualizing social media | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.


So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...

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Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

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Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC]

Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC] | visualizing social media | Scoop.it

Those good people at the Pew Research Centre recently updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter.


But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr?

This infographic (courtesy of Adweek) takes Pew’s data and represents it all in a pleasing visual form; view key takeaways at the article link.

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Joshua OCock's curator insight, March 27, 2013 10:02 AM

Very interesting - but I'm not sure things will stay this way for long..

eileenludwig's curator insight, April 9, 2013 12:31 AM

Charts help you see the big picture of social media for your business

ccafaro1's comment, April 28, 2013 3:32 PM
objective profile at moment. Good.
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67% of Businesses Say Social is Integral to Marketing Plans [infographic]

67% of Businesses Say Social is Integral to Marketing Plans [infographic] | visualizing social media | Scoop.it
New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.

The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.


The Quarterly Digital Intelligence Briefing: Managing and Measuring Social examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. Visit the link to view the infographic, as well as further interesting findings from the research data...

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[Infographic] What are the Best Times to Blog?

[Infographic] What are the Best Times to Blog? | visualizing social media | Scoop.it
One of the most popular webinars I've ever worked on, The Science of Timing was also one of my favorite.

If you haven’t seen it, go check out the on-demand recording... In it, I present data I’ve collected over three years about the effect timing has on a variety of online marketing activities, including blogging. Here is an infographic that represents a collection of the three most important stats I have about when to publish blog posts...

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Here's How People Look at Your Facebook Profile -- Literally

Here's How People Look at Your Facebook Profile -- Literally | visualizing social media | Scoop.it
Ever wonder what draws the most attention on social media profiles? We recorded actual eye movements to show you.

The study used the webcams of 30 participants to record their eye movements as they were shown profile pages from Facebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals. What participants looked at on each page and in what order is recorded in the images below.

A few observations:

Profile pictures matter. The site feature that attracted most attention on Klout, Facebook and StumbleUpon was the profile photo.
Job title garnered more attention than profile photo on LinkedIn. In fact, it got more attention than anything else on the page.
Who you know gets noticed. Even if for no better reason than their placement on the page, people do look at those little thumbnails of friends that appear on many social profiles. You can see this in the data from the Facebook, Google+, Twitter and Klout profiles.
Content on top wins. The further something is down a page, the fewer number of people look at it. This was true on both content-focused profiles such as Pinterest and Digg as well as socially focused profiles such as Facebook...

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