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visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
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How To Create Effective Posts on the 4 Main Social Sites [Infographic]

How To Create Effective Posts on the 4 Main Social Sites [Infographic] | visualizing social media | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.


If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well.

With this infographic, learn how to create effective posts on each major site to maximize reach and potential.

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Samuel Pustea's comment, July 10, 2013 1:20 PM
Yes, almost all of us post to all of those 4 social media sites. ;)

I love the little details one can learn in making the best social updates int heir network.

Almost all the social updates I do are based on the testing I have done.

Samuel from internetdreams.com
Amanda N Snyder's comment, July 10, 2013 3:00 PM
Social networking is a never-ending experiment. You are free to enjoy the journey because there is no ultimate destination!
Antoine Gravet's curator insight, September 10, 2013 11:20 AM

La recette pour créer des posts, publications optimales sur les réseaux sociaux Pinterest, Facebook, Twitter et Google+ avec les créneaux horaires pour être vu. Guide pour le CM à imprimer et à garder sur soi ;)

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Social Media Statistics: Huffington Post Infographic

Social Media Statistics: Huffington Post Infographic | visualizing social media | Scoop.it

Did you know that since Twitter first opened its doors back in 2006, more than 163 billion tweets have been sent on the micro-blogging social network?

What if we told you that 25 percent of Facebook users don’t bother with any kind of privacysettings?

Or that Google+’s +1 button is used 5 million times per day?


The past year was a wonderful world of social media. Infographics also were a huge hit in 2012. This infographic from the Huffington Post and content below offer more details.


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Retro Social Media's comment, April 14, 2013 6:53 PM
Love this :)
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Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC]

Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC] | visualizing social media | Scoop.it

Those good people at the Pew Research Centre recently updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter.


But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr?

This infographic (courtesy of Adweek) takes Pew’s data and represents it all in a pleasing visual form; view key takeaways at the article link.

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Joshua OCock's curator insight, March 27, 2013 10:02 AM

Very interesting - but I'm not sure things will stay this way for long..

eileenludwig's curator insight, April 9, 2013 12:31 AM

Charts help you see the big picture of social media for your business

ccafaro1's comment, April 28, 2013 3:32 PM
objective profile at moment. Good.
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How Users Interact on Pinterest [infographic]

How Users Interact on Pinterest [infographic] | visualizing social media | Scoop.it

This visual guide details how users are interacting with pins, boards, other users and brands on Pinterest.

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Philippe Trebaul's curator insight, March 2, 2013 6:41 AM
How Users Interact on Pinterest [infographic]

"This visual guide details how users are interacting with pins, boards, other users and brands on Pinterest".


























How Users Interact on Pinterest [infographic] via @MYDstudio http://sco.lt/...



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Facebook, Twitter, LinkedIn, Pinterest – Which Social Network Won 2012?

Facebook, Twitter, LinkedIn, Pinterest – Which Social Network Won 2012? | visualizing social media | Scoop.it

2012 was a huge year for social media.

Facebook’s IPO and Instagram buyout dominated the headlines. Twitter is noweverywhere, and celebrated the tail-end of the year by reaching 200 million active users. LinkedIn has strengthened its position as the premier business social network while shaking off Facebook’s share price nightmare to continue to trade near its stock peak. And Pinterest had one of the best twelve months of any social network, ever.


But which of these social behemoths experienced a year that they’re never going to forget?

This infographic takes a closer look at the winners and losers of social media in 2012.

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Eqbal Khan's comment, January 17, 2013 2:14 AM
These social networking site is top label in 2012
Philippe Trebaul's curator insight, March 2, 2013 6:20 AM
Facebook, Twitter, LinkedIn, Pinterest - Quel réseau social Won 2012 ?

"2012 was a huge year for social media.

Facebook’s IPO and Instagram buyout dominated the headlines. Twitter is noweverywhere, and celebrated the tail-end of the year by reaching 200 million active users. LinkedIn has strengthened its position as the premier business social network while shaking off Facebook’s share price nightmare to continue to trade near its stock peak. And Pinterest had one of the best twelve months of any social network, ever.


But which of these social behemoths experienced a year that they’re never going to forget?

This infographic takes a closer look at the winners and losers of social media in 2012".










Facebook, Twitter, LinkedIn, Pinterest – Which Social Network Won 2012? via @MYDstudio http://sco.lt/...


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Infographic: the History of Social Media

Infographic: the History of Social Media | visualizing social media | Scoop.it

There’s nothing new under the sun?

There’s an assumption that, just because social media keeps evolving and we start to use new tools, that ‘social media’ is a new phenomenon. Nothing could be further from the truth.


This informative infographic tells the story of how people have been social on the internet, from the birth of email and Usenet to up-to-date tools like Pinterest and Google+.

Lauren Moss's insight:

Interesting timeline of events, statistics + trends, as they pertain to the 'social history of the internet'...

The format and graphics enable a strong and clear visual understanding of the content being shared and a straightforward means to compare various points in time with regard to the internet in general, as well as specific social media platforms.

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Bart van Maanen's curator insight, December 21, 2012 8:15 AM

Mooie tijdlijn over de recente geschiedenis van social media. Wat stond er in die eerste e-mail? En daarvoor dan? Dinosaurussen! LOL

Abeer Muhammad's curator insight, December 27, 2012 5:15 AM

#SM from the beginning. 

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Pinterest Purchasing Power Infographic

Pinterest Purchasing Power Infographic | visualizing social media | Scoop.it

Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some.


Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest...

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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | visualizing social media | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.


Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

  • Define your goals
  • Define your metrics
  • Decide on tactics
  • Execute a successful strategy


So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.

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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

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Pinterest Insider: How Photos and Videos Rule Social Media...

Pinterest Insider: How Photos and Videos Rule Social Media... | visualizing social media | Scoop.it

Here is an interesting infographic that illustrates just how popular photos and videos are on social media and how the social networks like Pinterest are embracing this trend.

The infographic is the work of Communications Agency M Booth.

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64 Great Marketing Tips For Pinterest – Infographic

64 Great Marketing Tips For Pinterest – Infographic | visualizing social media | Scoop.it
64 great marketing tips for Pinterest Maria Peagler from Social Media Online Classes came up with 64 great ways to use Pinterest.

There are pretty creative ways to use Pinterest and this infographic neatly breaks it down into categories: Collaborate, Research.Profile, Pins, Boards, Images, Copyright and Contests.

If you want more information on Pinterest why not visit our Pinterest Daily which pulls together content across the internet into a great summary of what is happening around Pinterest...

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Pinterest Driving More Online Sales Than Any Other Network [Infographic]

Pinterest Driving More Online Sales Than Any Other Network [Infographic] | visualizing social media | Scoop.it

According to ComScore, Pinterest went from 11.7 million unique visitors in January to 17.8 in February and 18.7 in March.

Pinterest is now the #3 most popular social network in the US over LinkedIn and that is also pretty impressive. As a traffic generator, Pinterest is the new StumbleUpon...

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Infographics: 13 Facts About Pinterest Users | Media Tapper

Infographics: 13 Facts About Pinterest Users | Media Tapper | visualizing social media | Scoop.it
As reported in the Huffington Post, the digital advertising agency Modea created a compelling infographic on the white hot social network/pinboard site.

Modea took a look at the users of the service – and what is displayed is a picture that should make advertisers swoon. The demographics show the websites users with disposable income, children to buy clothes for, and an attention span that keeps them on the site longer than Facebook.
As previously reported in other outlets, referral traffic being driven from Pinterest is at a higher rate than much more established and/or well known websites such as YouTube, Google+, and Linkedn...

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Pinterest Is Hot [Infographic]

Pinterest Is Hot [Infographic] | visualizing social media | Scoop.it

Did you know that the hottest new social media sensation has only 16 employees? Yet they are one of the fastest growing websites. Look at the amazing statistics in the infographic on Pinterest...

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5 Ways to Use Pinterest for Content Marketing

5 Ways to Use Pinterest for Content Marketing | visualizing social media | Scoop.it

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.

With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.


Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.

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Peg Corwin's curator insight, June 17, 2013 5:42 PM

==> Pinterest for Content Marketing


  • Pins for inspiration
  • Analytics to track what people like
  • Bookmarke for popular stories
  • Use infographics to inspire blogs
  • Pin your own content
Ajish Kumar's curator insight, June 19, 2013 5:23 AM

Good One

Christel Binnie's curator insight, July 8, 2013 11:13 PM

Even more reasons to love Pinterest...

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How Are We Using Social Media? [INFOGRAPHIC]

How Are We Using Social Media? [INFOGRAPHIC] | visualizing social media | Scoop.it

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.


Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in this infographic...

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Bart van Maanen's curator insight, April 5, 2013 6:19 AM

Niet echt verrassend trends, maar goed om even te zien. En gebaseerd op op Amerikaans onderzoek, want ik geloof niet dat Reddit, Github and DeviantArt veel in NL gebruikt worden.

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The Soaring Popularity of Pinterest [Infographic]

The Soaring Popularity of Pinterest [Infographic] | visualizing social media | Scoop.it

Pinterest has quickly become one of the fastest growing social networks.  According to a recent Pew study, 15% of American internet users are on now Pinterest— just barely trailing Twitter at 16%.

Pinterest recently launched pages for business—allowing commercial use of the network.  With its aim to “connect everyone in the world through the things they find interesting,” it could be a great addition to your content and social media marketing...

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Pedro Barbosa's curator insight, February 26, 2013 7:07 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Philippe Trebaul's curator insight, March 2, 2013 6:49 AM
La popularité grandissante de Pinterest [Infographie]

"Pinterest has quickly become one of the fastest growing social networks.  According to a recent Pew study, 15% of American internet users are on now Pinterest— just barely trailing Twitter at 16%.

Pinterest recently launched pages for business—allowing commercial use of the network.  With its aim to “connect everyone in the world through the things they find interesting,” it could be a great addition to your content and social media marketing"...


The Soaring Popularity of Pinterest [Infographic] via @MYDstudio http://sco.lt/...


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Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]

Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic] | visualizing social media | Scoop.it

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.


2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results...

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Pedro Barbosa's curator insight, January 22, 2013 8:04 PM

Pedro Barbosa | www,harvardtrends.com | www.spaculationsandtrends.com

Jeff Domansky's curator insight, January 22, 2013 8:10 PM

Content marketers and producers will find these stats useful, especially the length of time Pinterest users spend on site.

Philippe Trebaul's curator insight, March 2, 2013 6:22 AM
Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]

"The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.


2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results"...














Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic] via @MYDstudio http://sco.lt/...


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Highlights in Social Media 2012 [Infographic]

Highlights in Social Media 2012 [Infographic] | visualizing social media | Scoop.it

2012 has been one crazy year for social media. Pinterest was named Best New Startup, Facebook bought Instagram, Facebook went public, Psy's 'Gangnam Style' became the most viewed video in history, and the list goes on...

Want to see just how eventful 2012 has been for social media? Check out this infographic.

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Facebook, Twitter, Pinterest & LinkedIn: Global Social Media Statistics [INFOGRAPHIC]

Facebook, Twitter, Pinterest & LinkedIn: Global Social Media Statistics [INFOGRAPHIC] | visualizing social media | Scoop.it

This infographic takes a look at some key social media statistics from around the globe.


Did you know that Japan is the only major country where Twitter is more popular than Facebook? This year, Pinterest has seen enormous growth in the U.S. – the highest increase rate of anywhere in the world – and India is now just behind the United Kingdom in LinkedIn use, with 15 million people using the site. And they’re not planning to stop there, as India is tipped to become Facebook’s largest market by 2015...

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Maxwell Stinson's comment, December 9, 2012 8:49 PM
great infographic!
Wanda Rawlins's curator insight, December 15, 2012 8:24 AM

I didn't know that about Japan and Twitter -this is great info thanks for the share and insights.

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Pinterest Image Optimization [Infographic]

Pinterest Image Optimization [Infographic] | visualizing social media | Scoop.it
By now it’s pretty clear that Pinterest can bring in big bucks for your business.

As a strong driver of referral traffic to retail sites, Pinterest proves to be a good investment for companies. The key is to make your Pinterest profile stand out, and your Pins are what you need to focus on.
Brought to you by Pinnable Business, today’s infographic is all about optimizing your Pins for success on Pinterest. Pinterest is for the most part a majorly image-based social site, so pinning great photos and content is crucial to your business’s success on the website. Check out the link for more information...

 

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Infographic: The Astounding Power Of Pinterest

Infographic: The Astounding Power Of Pinterest | visualizing social media | Scoop.it
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.

That story goes live later this week, but until then, here's an infographic about Pinterest, created by Fast Company's staff and designed by our own Ted Keller.

In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the infographic, or tour the major findings in the accompanying slide show...

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The Complete Social Media Sizing Cheat Sheet [Infographic]

The Complete Social Media Sizing Cheat Sheet [Infographic] | visualizing social media | Scoop.it
Different social media platforms have different guidelines and sizing. The biggest four social media giants you should be focusing on are Pinterest, Facebook, Twitter, and Google +.

To save you the trouble, the guys at Luna Metrics created a one stop shop for all for all of our social media sizing headaches. Enjoy!

*Click on link for the entire infographic that includes guidelines for twitter, Google+ and pinterest

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7 Pinterest Tips for B2B Companies

7 Pinterest Tips for B2B Companies | visualizing social media | Scoop.it
Promote your B2B business on Pinterest: check out how these businesses are successfully using Pinterest.

Have you used Pinterest to promote your business-to-business (B2B) company?

Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest.

A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.”

However, many B2B businesses are still wondering how to promote themselves with Pinterest...

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48 Significant Social Media Facts, Figures & Statistics + 7 Infographics

48 Significant Social Media Facts, Figures & Statistics + 7 Infographics | visualizing social media | Scoop.it
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge.

Some interesting statistics regarding cell phones: research shows that 4.8 billion people own a mobile phone; that's 600 million more than those who own a toothbrush...

The Importance of Statistics:
Statistics are used to make important decisions and social media statistics, facts and figures are often used to justify new media marketing strategies and tactics to the CEO.
The social media landscape changes rapidly and keeping up with the latest numbers is an essential part of continuing to make your marketing relevant and focused.
Here are the latest facts, figures and statistics for seven major social networks that marketers need to take notice of; I have also embedded an infographic for each social media network...

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13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC]

13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC] | visualizing social media | Scoop.it
Pinterest is taking the Internet by storm. These are the must-know facts about Pinterest user demographics.

It’s no secret that the Internet loves Pinterest. Now, most users are even spending more time, on average, pinning than they are on hanging out on Facebook. Here’s what you need to know about Pinterest user demographics.

With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+...

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