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visualizing social media
understanding social media with visual data and infographics
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In Numbers: How companies structure social media campaigns [infographic]

In Numbers: How companies structure social media campaigns [infographic] | visualizing social media | Scoop.it

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.

In summary:

  • 42% of companies have just one person looking after social media.
  • 40% of companies have 2-3 people looking after social media.
  • 9% of companies have six or more people managing social media.
  • 25% of companies have interns helping with social media.
  • 86% of companies measure social media in terms of likes and followers.
  • Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
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Two Pens's curator insight, April 14, 2013 11:41 AM

Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-) 

Laser Focus Coaching's comment, April 16, 2013 6:38 AM
I agree, content needs to be written by someone with writing skills..
Woodoo Prod's comment, April 16, 2013 6:42 AM
Yes, but not only. Writing skills + Social Media & Marketing skills :o)
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5 Essential Social Business Infographics

5 Essential Social Business Infographics | visualizing social media | Scoop.it

Like it or loathe it, the term ‘social business’ looks like it’s here to stay – if judged by the increasing number of infographics appearing online. So I thought it would be worth rounding them up and picking out the most salient points.

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Philippe Trebaul's curator insight, March 2, 2013 7:00 AM
Essential 5 Infographies affaires sociales.

"Qu'on le veuille ou qu'il déteste, «social business» le terme semble que c'est là pour rester - si on le juge par le nombre croissant d'infographie qui apparaissent en ligne. J'ai donc pensé qu'il serait utile de les rassembler et choisir les points les plus saillants".






















5 Essential Social Business Infographics via @MYDstudio http://sco.lt/...


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The What, the Why & the Who – How are Brands Using Social Media? [INFOGRAPHIC]

The What, the Why & the Who – How are Brands Using Social Media? [INFOGRAPHIC] | visualizing social media | Scoop.it

Did you know that just over one quarter (27%) of organizations have a dedicated social media team, with almost two-thirds (65%) assigning social media tasks on top of existing job responsibilities, typically to employees working in marketing or PR?


These findings come from a recent survey, which also revealed that a combination of relevant education and experience is the most sought-after quality for a company looking to hire someone to work in their social media department. Also, the vast majority of firms (86%) measure their social media ROI by standard metrics such as Likes and followers.


65% of organizations cite lack of time as their biggest stumbling block to social media success, and 87% say that increasing brand awareness is their number one goal.

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