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visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | visualizing social media | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.


Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

  • Define your goals
  • Define your metrics
  • Decide on tactics
  • Execute a successful strategy


So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.

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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

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The Social Media Lifecycle [Infographic]

The Social Media Lifecycle [Infographic] | visualizing social media | Scoop.it

 

I selected this article, posted by Pam Dyer on socialmediatoday for its comprehensive Infographic and because it gives you great criteria for implementing a strategy that you can measure, tweak and get the best ROI.

 

Summary:

 

We all know the purpose of any data is supposed to help us make business decisions faster while getting better results.

 

**When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.

 

**These tools empower companies to start and maintain conversations, deliver first-class customer service, and drive sales — immediately, at the click of a button.

 

What you will find in this piece:

 

**How to use the Social Media Lifecycle: The key steps that get you from monitoring to decision, action, and results

 

**Best practices for monitoring, analytics, engagement, reporting and collaboration, modeled after the most successful brands in social media

 

**What Social Media ROI is, how to think about it, and ways to measure it

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xaIteD]


Via janlgordon
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Social Media Marketing by the Numbers (infographic)

Social Media Marketing by the Numbers (infographic) | visualizing social media | Scoop.it

How many people can we reach if we use Twitter? Can we get enough likes? How many views does a video have? Which platform has the most recurrent visitors? In the end it is all about the numbers. Therefor this infographic can be very useful for those who want to talk numbers.

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Every Website's Online Testing Essentials

Every Website's Online Testing Essentials | visualizing social media | Scoop.it

Kiss Metrics has released a webmaster friendly infographic that displays various online testing essentials for website functionality, search engine optimization, and various marketing campaigns. To stay ahead of your niche competition, webmasters need to test and experiment with various marketing and online visibility strategies to maximize success.

Click on the link for the complete infographic...

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5 Simple Ways To Increase Your Klout

5 Simple Ways To Increase Your Klout | visualizing social media | Scoop.it
A new infographic from KISS Metrics is a one-stop-shop for everything you need to know about how online influence is measured and how to increase your Klout.

The measure of how influential you are on the web used to be measured by how many fans or followers you had. Today it’s measured by Klout—the standard for online influence on a scale of 1 to 100 by Klout.com that factors in elements such as how many people you influence and how much of an impact you make on your fans and followers.

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