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visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | visualizing social media | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:


Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


Via Brian Yanish - MarketingHits.com
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Louise Robinson-Lay's curator insight, November 15, 2013 3:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 2:56 PM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

Mosami's curator insight, December 1, 2013 9:46 AM

light, blue, depth, monochrome, low saturation, texture. fun

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Infographics: The Impact of Social Image Sharing

Infographics: The Impact of Social Image Sharing | visualizing social media | Scoop.it

Most of us are familiar with sharing photos on social networks. It started on Facebook and has exploded with the arrival of Instagram. This infographic aims to explore the impact of a picture-based social network model.

Studies show photo posts on Facebook are the most engaging. In traditional media, the highest percentage of people who look at a newspaper look at the pictures, while a lower percentage actually read the articles. The same holds true for Facebook.
To illustrate the impact of sharing photos on social networks even further, consider that 10% of the pictures ever taken in the world's history were taken in the past year...

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Philippe Trebaul's curator insight, March 2, 2013 6:31 AM
Infographics: The Impact of Social Image Sharing.

"Most of us are familiar with sharing photos on social networks. It started on Facebook and has exploded with the arrival of Instagram. This infographic aims to explore the impact of a picture-based social network model.

Studies show photo posts on Facebook are the most engaging. In traditional media, the highest percentage of people who look at a newspaper look at the pictures, while a lower percentage actually read the articles. The same holds true for Facebook.
To illustrate the impact of sharing photos on social networks even further, consider that 10% of the pictures ever taken in the world's history were taken in the past year"...


Infographics: The Impact of Social Image Sharing via @MYDstudio http://sco.lt/...


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Imagery in Social Media & How to Leverage Visual Content [infographic]

Imagery in Social Media  & How to Leverage Visual Content [infographic] | visualizing social media | Scoop.it

While the origins of social media can be traced back to the late 1970s, the medium didn’t really begin to develop until 1993, with the world wide web.

From here, we never looked back. But even as far as 2006 social media was predominately a text-based pursuit. So what’s changed since?


The global domination of YouTube, the rise of Pinterest and the success of Instagram has made social media an increasingly visual platform. And with good reason: users are far more likely to engage with brands who post images and video, and, subsequently, both Facebook and Twitter have taken steps to better-incorporate this content into their channels over the past twelve months.


This infographic takes a closer look at how the shift to a visual social world has developed, and includes six tips for brands on how to use these tools to bolster their marketing strategy.

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Infographic: Instagram Statistics 2012

Infographic: Instagram Statistics 2012 | visualizing social media | Scoop.it
Everyone's talking about Instagram after the recent $1 billion Facebook acquisition, in just 2 years the app has aquired more than 50 million users.

Here’s a nice infographic that shows some pretty impressive stats as Instagram heads toward the 100 million users milestone.


Some highlights from these app stats are:
Each day on Facebook 300 million photos are uploaded
Instagram gains one new user every second
One billion photos have been taken with the app
There are roughly 58 photos uploaded each second
Apps like these are transforming the way that we share experiences.

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Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC]

Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC] | visualizing social media | Scoop.it

Those good people at the Pew Research Centre recently updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter.


But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr?

This infographic (courtesy of Adweek) takes Pew’s data and represents it all in a pleasing visual form; view key takeaways at the article link.

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Joshua OCock's curator insight, March 27, 2013 10:02 AM

Very interesting - but I'm not sure things will stay this way for long..

eileenludwig's curator insight, April 9, 2013 12:31 AM

Charts help you see the big picture of social media for your business

ccafaro1's comment, April 28, 2013 3:32 PM
objective profile at moment. Good.
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Time Spent on Instagram (infographic)

Time Spent on Instagram (infographic) | visualizing social media | Scoop.it

Instagram has reinvigorated many artistic endeavors: social photo-sharing, old-timey photographic styling, and foodie dining excitement, to name a few.


But none more so than the art of time-wasting...

With their noses buried in their smartphones, you can bet most people are up to one thing—Instagramming. Last fall, information from Comscore even reported that users were spending nearly 1.5 times the amount of time on Instagram as they were on Twitter. And just today, Instagram announced it has reached 90 million total users, proving the app isn’t disappearing from peoples’ fingertips any time soon.

If you’re wondering how on earth so much time is spent on Instagram, this Visual Storytelling pie chart breaks it down for you.

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Pedro Barbosa's curator insight, January 24, 2013 3:51 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Philippe Trebaul's curator insight, March 2, 2013 6:26 AM
Time Spent on Instagram (infographic).

"Instagram has reinvigorated many artistic endeavors: social photo-sharing, old-timey photographic styling, and foodie dining excitement, to name a few.


But none more so than the art of time-wasting...

With their noses buried in their smartphones, you can bet most people are up to one thing—Instagramming. Last fall, information from Comscore even reported that users were spending nearly 1.5 times the amount of time on Instagram as they were on Twitter. And just today, Instagram announced it has reached 90 million total users, proving the app isn’t disappearing from peoples’ fingertips any time soon.

If you’re wondering how on earth so much time is spent on Instagram, this Visual Storytelling pie chart breaks it down for you".


Time Spent on Instagram (infographic) via @MYDstudio http://sco.lt/...

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Marketo Infographic: The Business Marketer’s Guide to Instagram

Marketo Infographic: The Business Marketer’s Guide to Instagram | visualizing social media | Scoop.it
Instagram is expanding quickly, and with the introduction of the Android app, its growth can only accelerate. Its simplicity is one of its strengths, and it represents a great addition to businesses’ visual-content marketing campaigns.

In this graphic created with Marketo, we examine the growth of the photo-sharing service and how it can work for your company...

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48 Significant Social Media Facts, Figures & Statistics + 7 Infographics

48 Significant Social Media Facts, Figures & Statistics + 7 Infographics | visualizing social media | Scoop.it
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge.

Some interesting statistics regarding cell phones: research shows that 4.8 billion people own a mobile phone; that's 600 million more than those who own a toothbrush...

The Importance of Statistics:
Statistics are used to make important decisions and social media statistics, facts and figures are often used to justify new media marketing strategies and tactics to the CEO.
The social media landscape changes rapidly and keeping up with the latest numbers is an essential part of continuing to make your marketing relevant and focused.
Here are the latest facts, figures and statistics for seven major social networks that marketers need to take notice of; I have also embedded an infographic for each social media network...

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