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visualizing social media
understanding social media with visual data and infographics
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | visualizing social media | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.


This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.

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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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The Many Faces of Influence [infographic]

The Many Faces of Influence [infographic] | visualizing social media | Scoop.it

Inspired by the rich variety of influencer types our customers discover, we looked for patterns and identified 10 key archetypes. Among these influencer profiles are:

  • the Authority, the influencer who is expert in connecting topic areas and can package insights into a meaningful bundle for his audience;
  • the Insider, who finds alliances to build the market story he needs to tell and pushes the industry forward; and
  • the Agitator, who always looks for ways to stir the pot and push conversations to new heights.

Filled with fun facts and tips about what motivates the different types of online influencers,The Many Faces of Influence infographic is a simple guide to understanding how to be a part of their community and knowing the best ways to engage them.

Explore this inforgraphic to learn more about The Many Faces of Influence...

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AreaDining's curator insight, April 3, 2013 12:44 PM

Influencers are the lifeblood to social media success and credibility