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visualizing social media
understanding social media with visual data and infographics
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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | visualizing social media | Scoop.it

Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.


A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.


The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service.

That's quite a difference and food for though if your small business just kicking the tire with little or no social presence.

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How Small Businesses Utilize Social Media

How Small Businesses Utilize Social Media | visualizing social media | Scoop.it
Social media is a key tool to help small businesses generate revenue and connect with current and future customers.
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The Fail Trail: Understanding 3 Social Media Crises

The Fail Trail: Understanding 3 Social Media Crises | visualizing social media | Scoop.it
Social media and its viral platform cousins have changed the dynamics of public relations crisis.

A deep look at three infamous social media driven PR crises — Nestle, United Airlines and Domino’s — can help understand the effect they had on each brand’s reputation. In all three instances, the more proactive the brand was in handling the crisis, the more quickly they were able to recover.

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Social Media Marketing Metrics

Social Media Marketing Metrics | visualizing social media | Scoop.it
Source The push for social media marketing has been growing in recent years, and any modern marketing campaign must include it.

But what good are social media efforts if you’re not analyzing their efficacy? Surprisingly, many people overlook an essential part of the equation: marketing metrics. These allow you to track progress and measure your ROI – both essential parts of gauging campaign success and crafting future strategies.

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How Social Media Is Used During A Natural Disaster

How Social Media Is Used During A Natural Disaster | visualizing social media | Scoop.it
When there’s an emergency, social media is one of the prime ways people can communicate with loved ones, get information from officials and get real-time updates from other users who are in the same situation.
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Infographic: Why Half Of Small Firms Don't Facebook

Infographic: Why Half Of Small Firms Don't Facebook | visualizing social media | Scoop.it
Half of small businesses aren't on Facebook yet -- but why?

 

The most popular reason: No time, according to 32.7 percent of the 1,674 small business owners surveyed by Pagemodo.
The Facebook-less also cited not understanding how the social network would help their business, the belief that their customers were not on Facebook, not knowing how to start a brand page, and not knowing Facebook brand pages existed.


However, despite all of the reasons cited above, more than 60 percent admitted plans to launch Facebook brand pages within the next 12 months...

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The Holistic Approach To Social Media

The Holistic Approach To Social Media | visualizing social media | Scoop.it
The holistic approach to marketing applied in social media, the return of the four P’s and a different and the right questions to ask before you hit the social web...
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INFOGRAPHIC: How Small Businesses Leverage Social Media

INFOGRAPHIC: How Small Businesses Leverage Social Media | visualizing social media | Scoop.it

Social media is an invaluable tool for small businesses to promote themselves. In a single click they have the potential to reach millions of people across multiple platforms — and best of all, it can be used as a free form of advertising for a company that’s just starting out.

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Philippe Trebaul's curator insight, March 2, 2013 7:10 AM
Infographie: Comment les petites entreprises de levier des médias sociaux.

"Les médias sociaux sont un outil précieux pour les petites entreprises à se promouvoir. En un seul clic, ils ont le potentiel d'atteindre des millions de personnes à travers plusieurs plates-formes - et le meilleur de tous, il peut être utilisé comme une forme libre de la publicité pour une entreprise qui vient de commencer".


INFOGRAPHIC: How Small Businesses Leverage Social Media via @MYDstudio http://sco.lt/...