visualizing social media
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visualizing social media
understanding social media with visual data and infographics
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The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]

The Path to Social Media Success in 2013: A 12-Month Plan [Infographic] | visualizing social media | Scoop.it

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.


To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a "Path to Social Success in 2013" infographic.


The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

  • First quarter: Take social media inventory.
  • Second quarter: Work on relationships.
  • Third quarter: Integrate everything.
  • Fourth quarter: Look backward, then forward.

For each quarter, Intuit then lists big ideas for each month to reach that goal.

For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.

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The Right Image's curator insight, January 25, 2013 10:28 AM

Contemporary piece - right up there with current thinking..... 

Meagan Cooper's curator insight, February 3, 2013 11:38 PM

Excellent info on how to increase your social media impact. Gives information on how to tackle a social media presence with ease and enables you to creates a path to social success through its many tips. 12 month plan for developing the social media success that will help you succeed

Philippe Trebaul's curator insight, March 2, 2013 6:12 AM
La voie du succès des médias sociaux en 2013: Un plan de 12 mois [Infographie]

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.


To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a "Path to Social Success in 2013" infographic.


The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

  • First quarter: Take social media inventory.
  • Second quarter: Work on relationships.
  • Third quarter: Integrate everything.
  • Fourth quarter: Look backward, then forward.

For each quarter, Intuit then lists big ideas for each month to reach that goal.

For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.




The Path to Social Media Success in 2013: A 12-Month Plan [Infographic] via @MYDstudio http://sco.lt/...


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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | visualizing social media | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.


Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

  • Define your goals
  • Define your metrics
  • Decide on tactics
  • Execute a successful strategy


So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.

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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.