Infographic: Top 5 Social Media Fails of 2012 | visualizing social media |

Every experienced social media manager knows that social media can be unpredictable.

Sometimes you expect one kind of response from your social followers, but get something completely different instead.

As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic) and even cause quite a damage to the company’s reputation.

But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from other people’s so called social media fails.