Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.
To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see:
- Why you should be social, even if not everyone in your industry is on board
- Examples of companies innovating in social media
- Things to watch out for with social media in non-social industries
Examples that we used include companies in the following industries: