visualizing social media
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visualizing social media
understanding social media with visual data and infographics
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The Second Screen Phenomena – Infographic

The Second Screen Phenomena – Infographic | visualizing social media | Scoop.it

Second screen viewing, which refers to using an additional electronic device while watching television, is a widespread consumer behavior that has quickly become the norm.


In an attempt to better understand this trend, Viaccess-Orca has analyzed second screen usage amongst diverse populations of television viewers. The results, which appear in this infographic, demonstrate the extent to which second screen viewing is altering the TV industry. According to our data, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV.

However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. Most TV viewers use their devices in order to check emails or visit a social network...

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The Growing Impact of Social Media [infographic]

The Growing Impact of Social Media [infographic] | visualizing social media | Scoop.it

This infographic that delves into Americans’ increasing obsession with social media, along with the side effects of increasingly fractured attention spans...

Learn more about average time visitors spend on social networking sites such as facebook, tumblr, pinterest, twitter, linkedin, and google+ per month.

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