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visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
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How To Moderate Social Media

How To Moderate Social Media | visualizing social media | Scoop.it
When you throw a dinner party, you dream of excellent company, good food, and constant conversation. Social media managers strive for the same thing.

The World Editor’s Forum recently published a guide and study on the area of comment moderation. This guide concludes with six pointers for publishers to “promote respectful dialogue and conversation rather than uncivil rants and insults, and allow intelligent, thoughtful input to shine”. So what exactly are these pointers?

More details at the link.

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Nine0Media's curator insight, February 26, 10:03 AM

Great tips here! #SocialMediaTools #DIYSEO #Nine0Media

Martin (Marty) Smith's curator insight, March 29, 2:37 AM

If conversations are the new social currency we've got some tools, guidelines and social mores to create. Online conversations are a tad on the wild west side yet, but trolls and spam can't support themselves for long.

The cost any network built on conversations incurs to rid itself of spam and trolls could kill the golden goose. Community and social "policing" and hoping the good guys math is always just a little faster is the hope conversation based "dinner parties" depend on as roughly described in this "how to moderate" social media post shares.

By moderating we see what we already knew - mobile is different. Mobile requires maps, games and PICTURES.

Taylor Roy's curator insight, April 29, 10:34 AM

We've made such incredible progress with technology over the past 10 years. This chart in the article shows the percentages of the platform that online content is used on. It starts with photos. only 8% of time with photos is spent on a desktop, while the other 92% are using their phone. From here, the mobile percentage decreases while the desktop increases. However we see platforms like maps, games, weather, and social networking being over 50% on mobile. The desktop percentage starts to be over 50% on online content like retail, entertainment news, business/finance, news, health information, and portals. While these are mostly used on a desktop, it doesn't mean that they are not used on mobile devices. Every piece of online content has a percentage of over 25% used on mobile devices. 

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The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | visualizing social media | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

  • Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

  • Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

  • Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.

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Ennio Martignago's curator insight, August 29, 2013 12:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 12:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 12:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/

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INFOGRAPHIC: What Makes People Sold On Brands On Facebook?

INFOGRAPHIC: What Makes People Sold On Brands On Facebook? | visualizing social media | Scoop.it

Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.


But why do people like Facebook brand pages?

Find out more at this infographic...

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TrendOMatic's curator insight, February 19, 2013 7:10 AM

Het gaat niet om volgen maar delen via Facebook!

TrendOMatic's curator insight, February 19, 2013 7:19 AM

De toegevoegde waarde van Facebook is sharing!

Philippe Trebaul's curator insight, March 2, 2013 3:44 AM
INFOGRAPHIC: What Makes People Sold On Brands On Facebook ?

"Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.


But why do people like Facebook brand pages?

Find out more at this infographic"...
























INFOGRAPHIC: What Makes People Sold On Brands On Facebook? via @MYDstudio http://sco.lt/...

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Facebook Cheat Sheet for Social Media Managers [infographic]

Facebook Cheat Sheet for Social Media Managers [infographic] | visualizing social media | Scoop.it


Social Media Managers are always on the lookout for ways to increase engagement within their brand’s Facebook page.

In a recent report, Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.


These stats reveal an array of interesting things about brand pages. For instance:

  • Updates with emoticons saw higher interaction rates than those with pictures
  • Posts that contain the words “take,” “click,” “submit,” “check,” and “shop” experience significantly lower rates of interaction.


See the infographic for more— and always, do take everything you read with a pinch of salt...

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PDDM's comment, January 16, 2013 3:44 PM
We don't like 'em either but we use 'em. At least for now, data shows they work. The fresher the better right? Always trying to figure out a way to use Putnam haha
Janet Louise Stephenson's curator insight, May 3, 2013 7:28 PM

Create better posts on Facebook with these useful tips.

Philippe Trebaul's comment, September 29, 2013 4:13 PM
Thank you for your interesting and constructive reactions :) Philippe
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | visualizing social media | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...

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[Infographic] How to Get More Likes, Comments and Shares on Facebook

[Infographic] How to Get More Likes, Comments and Shares on Facebook | visualizing social media | Scoop.it

Insights on how to structure Facebook posts for optimal engagement:

In preparation for our attempt to break last year’s Guinness World record for largest webinar ever–July 12th’s Science of Inbound Marketing–I’ve been collecting piles and piles of new marketing data.

One area I focused on recently was Facebook. I collected data on more than 1.3 million posts published on the top 10,000 pages to put together this infographic to help you get more likes, comments and shares on your Facebook posts...

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Sobering Stats: Brands Struggle For Engagement In Social Media

Sobering Stats: Brands Struggle For Engagement In Social Media | visualizing social media | Scoop.it
Take a quick tour around the web and you’ll find no shortage of social media junkies and innovation addicts listing the myriad of things financial institutions could do in social channels. While they pound the drum of “potential and possibilities,” financial marketers are seldom (if ever) offered any hardcore stats on actual rates of engagement.

We are constantly reminded that there are 850 million users on Facebook, and many believe that fact alone should persuade marketing managers of social media’s power. But that number only represents 12.4% of the world’s population, and (of course) you probably aren’t targeting the entire world...

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How Consumers Interact With Brands on Facebook

How Consumers Interact With Brands on Facebook | visualizing social media | Scoop.it
A new study from Constant Contact sheds light on why consumers "like" brands in the first place, and what keeps them engaged on the world's largest social network.
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Social Media & Sustainable SEO: Infographic

Social Media & Sustainable SEO: Infographic | visualizing social media | Scoop.it

The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more.


With this in mind, here is an infographic that compares Old SEO and New SEO with social media in mind and gives tips for sustainable and algorithm-proof SEO methods that work in 2013.

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Ali Anani's curator insight, July 29, 2013 9:53 PM

Great work and I like the idea of organic traffic.

Martin (Marty) Smith's curator insight, August 1, 2013 4:14 AM

GREAT way to think about and monitor social media, content marketing And SEO.

Carlos Cardoso's curator insight, August 2, 2013 4:00 AM

SEO New vs.Old

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Infographic: What Drives Social Media Searches and Engagement?

Infographic: What Drives Social Media Searches and Engagement? | visualizing social media | Scoop.it

As it turns out, social media and search go hand-in-hand...


From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.

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Joe Wise's curator insight, May 21, 2013 2:33 PM

Helpful in knowing which clients will need you to pull content out of thin air for them >

Ramzi Mouakassa's curator insight, May 22, 2013 4:06 AM

Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure

Michelle Gilstrap's curator insight, May 22, 2013 9:37 AM

Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.

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CEOs on Social Media Statistics [Infographic]

CEOs on Social Media Statistics [Infographic] | visualizing social media | Scoop.it

This infographic looks at how many CEOs participate on social media networks, what are the most popular social media networks for CEOs, how actively they participate and more.


Only 47.4 percent of CEOs participate on social media sites. 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have a presence on at least one social media network. 81 percent of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World...

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Mercor's curator insight, January 28, 2013 2:51 AM

Rescooped by Ricard Lloria from visualizing social media ontoBussines Improvement and Social media

Philippe Trebaul's curator insight, March 2, 2013 3:30 AM
CEOs on Social Media Statistics [Infographic]

"This infographic looks at how many CEOs participate on social media networks, what are the most popular social media networks for CEOs, how actively they participate and more.


Only 47.4 percent of CEOs participate on social media sites. 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have a presence on at least one social media network. 81 percent of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World"...



















CEOs on Social Media Statistics [Infographic] via @MYDstudio http://sco.lt/...








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The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC]

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | visualizing social media | Scoop.it

When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...

It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.

But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?

Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.

This infographic takes a look at the five types of social follower that every business needs...

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Different Social Networks: personal vs. professional use [INFOGRAPHIC]

Different Social Networks: personal vs. professional use [INFOGRAPHIC] | visualizing social media | Scoop.it

The Mindset Divide – how people use different social networks is extremely interesting. In this infographic, we compare the use of personal and professional networks, and gain knowledge as to what some of the key differences are between how people engage, interact and use social media, whether for personal or business purposes.

A few key takeaways:


  • The emotions portrayed on personal networks include nostalgia, having fun and distraction – professional networks are concentrated on achievement, aspiration and success.
  • People spend time on personal networks, where-as they invest time on professional networks.
  • People use personal networks to socialise, whereas professional networks are used to search for career opportunities and stay in touch.
  • Users expect personal updates on personal networks, and more career-based and current affairs updates on professional networks.


View the complete infographic for a better understanding of how personal and professional social networks compare and tips on how to optimize your social profiles to maximize results...

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Facebook Tab Engagement Down 53% Since Timeline Launch

Facebook Tab Engagement Down 53% Since Timeline Launch | visualizing social media | Scoop.it
Tabs on Facebook brand Pages are getting a lot less clicks since Timeline was introduced.

Facebook’s Timeline redesign profoundly altered the appearance and the function of brand Pages.

It’s also significantly affected the degree to which fans interact with tabs, which point you to different content at the top of the Page.

According to data provided to Mashable by PageLever, tab engagement has dropped off 53% since brand Pages began adopting Timeline. The findings were drawn from approximately 500 Pages with more than 10,000 fans apiece.

You can see tab engagement begin to decline on Feb. 28, the day brands were able to opt-in to Timeline. There’s a steeper leading into March 30, the day all Pages were forced to convert..

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INFOGRAPHIC: Facebook Engagement Resembles Email

INFOGRAPHIC: Facebook Engagement Resembles Email | visualizing social media | Scoop.it
Consumers’ choices to interact with businesses and nonprofits are very similar on Facebook and via email, according to a new study from engagement marketing firm Constant Contact and market research firm Chadwick Martin Bailey.

The study of 1,481 U.S. consumers 18 and older found parallels between why consumers like Facebook pages and opt-in to email lists, including a tendency to interact more with local businesses than with national companies.

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Infographic: What every social media campaign must have

Infographic: What every social media campaign must have | visualizing social media | Scoop.it
Social media won't help your company one bit if you don't have a clear and compelling message to share.

Social media may be the new, trendy way for companies to communicate to their audiences, but it won't do anything to boost business if companies don't have a clear message to send.

 

In a recent infographic, Wickware Communications explains that in order to be successful on social media, a company must have a strong core message that explains "why you do what you do, what makes you different and better, and how it helps your clients." The graphic focuses on financial firms, but its takeaways are relevant to all companies.

The infographic emphasizes that to make messages clear, brands must have a strong voice that engages audiences and addresses their concerns, a memorable visual identity, and a believable communications statement.

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