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visualizing social media
understanding social media with visual data and infographics
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Infographic: The Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules

Infographic: The Growing Adoption of Mobile-Friendly Email Design - Email Marketing Rules | visualizing social media | Scoop.it

Beyond detailing the adoption rates of mobile-friendly email, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of them. It also includes links to examples of mobile-aware design from Amazon.com, Reiss, and Vizify, and examples of responsive design from AT&T,Toms, and Foursquare from the Email Swipe File on Pinterest.

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Sybille Pierru's curator insight, April 15, 2:36 PM

Pour les campagnes d'emailing : prévoir un design qui s'adapte à à la lecture de mails sur mobile, sans oublier une landing page à la hauteur !

aanve's curator insight, April 21, 11:00 PM

www.aanve.com

 

Susan Kay Daniels's curator insight, July 18, 7:10 PM

Mobile friendly email design - what a great topic. This takes "responsiveness" a step further.

Warmly,

Susan

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Responsive Email Design: Five Case Studies & An Infographic

Responsive Email Design: Five Case Studies & An Infographic | visualizing social media | Scoop.it

Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.

Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses. Even so, it’s an issue that all businesses will have to deal with at some point in the next year or so.

One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone...

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malek's curator insight, October 24, 2013 7:12 AM

A bit awkward!

- A large number of companies do not have any strategy in place for optimising email for mobile devices.

- To optimize, all you need is a few simple media queries in the code of an email

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The Future of Email | Visual.ly

The Future of Email | Visual.ly | visualizing social media | Scoop.it

The explosion of social and mobile is transforming today’s inbox.

This data and suggested best practices can help integrate social media tools to develop a successful digital media strategy.

Learn the trends and strategies for integrating email, social and mobile to drive digital marketing success with the help of this infographic...

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Anatomy of the Perfect Mobile Email

Anatomy of the Perfect Mobile Email | visualizing social media | Scoop.it

As consumers use mobile devices more and more to read email, creating flawless designs that are readable and useful in both desktop and mobile environments can be quite a challenge. This infographic done with Litmus, outlines the crucial elements in creating beautiful and functional designs, as well as the pitfalls that can affect performance.

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The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic]

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | visualizing social media | Scoop.it

Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.

This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.


“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...


Via John van den Brink
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Guillermo Pérez's curator insight, October 28, 2013 1:50 PM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

David Duncan's curator insight, October 30, 2013 8:48 AM

email is still one of the most effective ways of engaging your audience

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6 case studies & infographics: the optimal time to send emails

6 case studies & infographics: the optimal time to send emails | visualizing social media | Scoop.it

Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.

According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch. 


So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails...

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John van den Brink's curator insight, May 10, 2013 2:23 PM

Great infographic!

Nedko Aldev's curator insight, May 13, 2013 3:38 AM

add your insight...

 
Sue Myburgh's comment, May 13, 2013 10:09 PM
None of these take into account time zone changes. For example, I live in Australia and deal with Africa, Europe and the US. Just sayin'.
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Infographic - Is Email Dead?

Infographic - Is Email Dead? | visualizing social media | Scoop.it

With 188 billion email messages sent each day you might think email is a laggard to other social sharing platforms. We believe that email is here to stay if used the way it's supposed to be!

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The Value of Email

The Value of Email | visualizing social media | Scoop.it

Email, even after discounting the volume that's spam, is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook is pegged at 60 million upates. Twitter sees about 140 million tweets per day. Email? 188 billion messages.

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