visualizing socia...
Follow
Find tag "effectiveness"
94.3K views | +0 today
visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
Your new post is loading...
Your new post is loading...
Scooped by Lauren Moss
Scoop.it!

What The Social Media Ecosystem Looks Like Right Now [Infographics]

What The Social Media Ecosystem Looks Like Right Now [Infographics] | visualizing social media | Scoop.it

The social media landscape is anything but constant — it seems like the ecosystem is changing daily...
This infographic shows what the social media landscape looks like right now. Unlike the famously viral LUMAscape depiction that crowds every single social media company into one infographic, this is a simpler visual of how things work "from customer service and R&D to HR and marketing."

The key question that brands have when planning and then analyzing social media campaigns is how to measure the impact that every dollar spent on paid social media has on the value their owned and earned social media.


An additional infographic analyzes the interaction of these three forms of social media, explaining:

"The high level analysis for media effectiveness takes all of earned and owned divided by paid. Earned is all the impressions generated divided by average CPM, owned includes all channels, and paid is the overall media spend. The higher the ratio, the more earned amplification is generated from paid."

more...
No comment yet.
Scooped by Lauren Moss
Scoop.it!

5 Companies that are Rocking Social Media [infographic]

5 Companies that are Rocking Social Media [infographic] | visualizing social media | Scoop.it
Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.


This infographic takes a closer look at how five very-different brands are rocking social media.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.


Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model...

more...
No comment yet.
Rescooped by Lauren Moss from visual data
Scoop.it!

Three Types of Infographics that Attract Traffic & Links

Three Types of Infographics that Attract Traffic & Links | visualizing social media | Scoop.it
It’s true that infographics have become somewhat more difficult to attract attention with, but a clever concept and solid execution around promotion can still help generate a lot of authority and a high volume of quality links for a domain...
more...
No comment yet.
Scooped by Lauren Moss
Scoop.it!

Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | visualizing social media | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.


Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

  • Define your goals
  • Define your metrics
  • Decide on tactics
  • Execute a successful strategy


So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.

more...
kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

Rescooped by Lauren Moss from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
Scoop.it!

5 Tools to Measure Your Social Media Success | Jeffbullas's Blog

5 Tools to Measure Your Social Media Success | Jeffbullas's Blog | visualizing social media | Scoop.it
Bench marking provides a baseline measurement to refer to the progress of the different variables over time to see if there is any improvement and is essential for tracking success.

Via Daniel J Smith, ABroaderView
more...
No comment yet.