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visualizing social media
understanding social media with visual data and infographics
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Social Media Demographics: Who Uses What Platforms?

Social Media Demographics: Who Uses What Platforms? | visualizing social media | Scoop.it

A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more.

All data derived from the Pew Research Center.

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Juan Carlos Giraldo Cardozo's curator insight, August 31, 2014 1:47 PM

Estadísticas sobre quiénes usan las redes sociales

Sylvie Bédard's curator insight, October 8, 2014 8:30 AM

J'aime bien les infographiques pour les stats!

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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | visualizing social media | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...


The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?


Of the online adults surveyed at the end of 2012:

  • 67% use Facebook
  • 20% use LinkedIn
  • 16% use Twitter
  • 15% use Pinterest
  • 13% use Instagram
  • 6% use Tumblr

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.


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Ruby's curator insight, April 16, 2013 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!

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Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC]

Social Media 2013: User Demographics for Facebook, Twitter, Pinterest & Instagram [INFOGRAPHIC] | visualizing social media | Scoop.it

Those good people at the Pew Research Centre recently updated their annual look at who is using social media, discovering that 16 percent of U.S. internet users are now active on Twitter.


But what about some of the other major social platforms? Aside from Twitter, who exactly is using Facebook, Pinterest, Instagram and Tumblr?

This infographic (courtesy of Adweek) takes Pew’s data and represents it all in a pleasing visual form; view key takeaways at the article link.

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Joshua OCock's curator insight, March 27, 2013 10:02 AM

Very interesting - but I'm not sure things will stay this way for long..

eileenludwig's curator insight, April 9, 2013 12:31 AM

Charts help you see the big picture of social media for your business

ccafaro1's comment, April 28, 2013 3:32 PM
objective profile at moment. Good.
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Social Media Demographics [infographic]

Social Media Demographics [infographic] | visualizing social media | Scoop.it

Steadily increasing usage worldwide shows remarkable figures about social media demographics...

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Satroni-SEO's comment, November 13, 2012 2:38 PM
You find some brilliant infographics lauren, thanks! Re-scooped!
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Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC]

Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] | visualizing social media | Scoop.it
More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?

 

This infographic breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts.

Some sites’ users are more demographically alike than others. One thing is the same for most social sites — college students, or those who have completed some college, represent the majority on social media sites like Facebook, Twitter, Pinterest, Digg and Reddit. Among Facebook users, 57% have completed some college, and 24% have earned a bachelor’s or master’s degree. Although, people 45 and older make up 46% of Facebook users...

Check out the link for all the statistics.

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Social networking use among Internet users age 65 and older has increased 150%

Social networking use among Internet users age 65 and older has increased 150% | visualizing social media | Scoop.it

Social networking use among Internet users age 65 and older has increased 150% Social media is not ubiquitous. In fact, says a Pew Internet survey released on Friday, just half of U.S. adults areare logged on to sites like MySpace, Facebook or LinkedIn.

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Infographic: The Demographics of Social Media Users

Infographic: The Demographics of Social Media Users | visualizing social media | Scoop.it

Understanding the demographics of social media users is critical to effective, well-targeted social media marketing.

Luckily, a new infographic from DocStoc and the Pew Research Center is bestowing on marketers today a wealth of invaluable information that marketers can use.

From Pinterest’s primary appeal to rural residents, to Instagram’s resounding appeal to urban residents and 18-29 year olds, learn more about the demographics driving today’s top social networks at this graphic.

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Charlie Dare's curator insight, August 22, 2013 11:05 PM

Which demographic are you dealing with..Pinterest has more rural people Facebook lots of younger women..and so forth no big surprises.LinkedIn of interest growing I,d think ..Instigram never used or tumbler !

Dawn Matheson's curator insight, August 27, 2013 11:40 AM

This is an interesting breakdown. Pew has done it again with great research.

Andrew Earnshaw's curator insight, September 20, 2013 3:28 PM

Must admit I don't dabble much with Pinterest, its never seemed Pinteresting to me !! Need to saw at up, I think.

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How Are We Using Social Media? [INFOGRAPHIC]

How Are We Using Social Media? [INFOGRAPHIC] | visualizing social media | Scoop.it

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.


Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in this infographic...

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Bart van Maanen's curator insight, April 5, 2013 6:19 AM

Niet echt verrassend trends, maar goed om even te zien. En gebaseerd op op Amerikaans onderzoek, want ik geloof niet dat Reddit, Github and DeviantArt veel in NL gebruikt worden.

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How Users Interact on Pinterest [infographic]

How Users Interact on Pinterest [infographic] | visualizing social media | Scoop.it

This visual guide details how users are interacting with pins, boards, other users and brands on Pinterest.

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Philippe Trebaul's curator insight, March 2, 2013 6:41 AM
How Users Interact on Pinterest [infographic]

"This visual guide details how users are interacting with pins, boards, other users and brands on Pinterest".


























How Users Interact on Pinterest [infographic] via @MYDstudio http://sco.lt/...



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The Who's What's and Where's of Social Media [Infographic]

The Who's What's and Where's of Social Media [Infographic] | visualizing social media | Scoop.it
One of the biggest challenges anyone or any brand has when it comes to social media is figuring where they should be spending their time.

 

A new channel pops up every day and there isn’t enough time to put the needed amount of effort in to every channel. The key is finding a social media mix that allows you to reach the most people who may be interested in what you have to say, as often as possible.
This infographic shows some of the current demographics of the most popular social media channels right now. It offers insights into the age, income, education and gender of each social media channel’s user base...

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Generational Media Usage by Time of Day

Generational Media Usage by Time of Day | visualizing social media | Scoop.it
A new study by Magid Generational Strategies breaks down who's using what media at what time of day.
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