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visualizing social media
understanding social media with visual data and infographics
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Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | visualizing social media | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”

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Guy Kawasaki Infographic: The Social Network Decision Tree

Guy Kawasaki Infographic:  The Social Network Decision Tree | visualizing social media | Scoop.it

In our most recent infographic for tech guru Guy Kawasaki, we helped illustrate Guy’s thoughts on which social network fits you best by creating this decision tree.

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