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visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC] | visualizing social media | Scoop.it

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.


Via Justin Menard
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ConfluenceSocialMarketing's curator insight, January 25, 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

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Top 20 Social Networks [INFOGRAPHIC]

Top 20 Social Networks [INFOGRAPHIC] | visualizing social media | Scoop.it

This infographic from Silverpop takes a look at the major players in social media – including those lucky enough to find themselves in the 100+ million user club – and provides some key statistics and growth data for twenty different channels.

Aside from the global leaders, Asian social networking sites such as Weibo, RenRen and Badoo are not being left behind when it comes to the total number of userbase. While Facebook may have the highest number of userbase, the micblogging site, Twitter, has gotten the highest growth in the last 3-4 years.

More social media facts and statistics at the infographic link...

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DigiCom 's comment, November 28, 2012 4:35 AM
Buena aportación!!!gran trabajo
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Global Social Media Usage [infographic]

Global Social Media Usage [infographic] | visualizing social media | Scoop.it

Though the social media revolution has seemingly conquered the world, there is a broad range of global usage from country to country and channels used.

At this infographic, see the comparisons in a visual format, showing how each different social media channel is used differently by one county to another...

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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | visualizing social media | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.


Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

  • Define your goals
  • Define your metrics
  • Decide on tactics
  • Execute a successful strategy


So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.

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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

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Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC]

Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] | visualizing social media | Scoop.it
More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?

 

This infographic breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts.

Some sites’ users are more demographically alike than others. One thing is the same for most social sites — college students, or those who have completed some college, represent the majority on social media sites like Facebook, Twitter, Pinterest, Digg and Reddit. Among Facebook users, 57% have completed some college, and 24% have earned a bachelor’s or master’s degree. Although, people 45 and older make up 46% of Facebook users...

Check out the link for all the statistics.

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Infographic: The Small Business Social Media Cheat Sheet

Infographic: The Small Business Social Media Cheat Sheet | visualizing social media | Scoop.it

With one in three small businesses using social media, its no longer enough to just have a website, small businesses must have a social media presence, too. Don’t know where to start? This cheat sheet done in collaboration with Flowtown will help you navigate the major social media sites on the web.

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Facebook Leads Sharing With 24% of Market

Facebook Leads Sharing With 24% of Market | visualizing social media | Scoop.it
A small but telling chart showing how Facebook is leading the sharing race. This chart is from the summer of 2010. Another important part is seeing how diverse the sharing is.
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Infographic: Press releases shared more on Facebook

Infographic: Press releases shared more on Facebook | visualizing social media | Scoop.it
How do press releases play in the social sphere?

A new study from PRNewswire and CrowdFactory shows that among all shares of press releases, 48 percent came from Facebook, compared to 37 percent on Twitter and 15 percent on LinkedIn.

Twitter, meanwhile, holds a slight edge in generating traffic to the press release. The average number of press release views resulting from a share were 2.2 views on Twitter, 2 views on LinkedIn, and 1.7 views on Facebook.

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How the World Uses Social Networks

How the World Uses Social Networks | visualizing social media | Scoop.it

We've taken a look at the social media breakdown of 10 countries -- how they're engaging with social networks, blogs and Internet culture.

Based on data provided by Nielsen, Facebook is clearly the favored social network. However, you might be surprised to see how runners-up like Twitter and LinkedIn rank on a global scale...

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Generational Media Usage by Time of Day

Generational Media Usage by Time of Day | visualizing social media | Scoop.it
A new study by Magid Generational Strategies breaks down who's using what media at what time of day.
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Twitter Grows, LinkedIn Stagnates, and Facebook Still Wears the Crown: A Social Networking Infographic

Twitter Grows, LinkedIn Stagnates, and Facebook Still Wears the Crown: A Social Networking Infographic | visualizing social media | Scoop.it

Twitter leads the pack of the big three social networks in terms of traffic growth, as it has for the past two years, according to comScore data.
Ranked number 34 in a top-50 list of websites based on U.S. traffic, Twitter's increase of 32% dwarfed Facebook's 11% growth. Meanwhile, the professional-oriented LinkedIn is suffering from stagnation—it saw 32.5 million visitors in July, down from 33-million-plus in both June and May.

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Do You Remember What “Social” Was Before Facebook?

Do You Remember What “Social” Was Before Facebook? | visualizing social media | Scoop.it
A new infographic from Morrison Foerster explores A Short History of Social Media, reminding us of all the events from the last 15 years or so that have made social media what it is today.
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Social Network Wars: How The Five Major Platforms Stack Up

Social Network Wars: How The Five Major Platforms Stack Up | visualizing social media | Scoop.it
Most people don’t have the social steam to power a presence on Google+, Facebook, Twitter, LinkedIn and Tumblr. Sure, there are handy apps like Twitterfeed and Hootsuite that can help spread one post to all of your networks, but that ignores the individual strengths and weaknesses of each platform.

When it comes time to pick and choose where you post, this chart can help you decide what’s appropriate for you.

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Google+ Is Now The Number Two Social Network In The World

Google+ Is Now The Number Two Social Network In The World | visualizing social media | Scoop.it

Reports now show that Google+ has surpassed Twitter in active users and is second only to Facebook.


A new report by Global Web Index shows that Google+ has surpassed Twitter in active users and is second only to Facebook.


Technically YouTube was considered #3 and Twitter came in at #4 by the numbers. Although it is good to note that Twitter is actually the fastest growing of them all, with 40% growthin the last quarter.

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David Dellamonica's comment, March 3, 2013 5:49 AM
absolutely
Two Pens's curator insight, March 3, 2013 6:24 PM

Interesting that G+ ranks #2 with so few people actually using it as a network. Shows the power of Google that everybody feel like they have to belong to it but so many don't use it :-) Nobody wants to get left behind.

Janet Louise Stephenson's curator insight, May 3, 2013 10:23 PM

Do you believe that Google+ moved ahead of Twitter?

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Social Media Demographics [infographic]

Social Media Demographics [infographic] | visualizing social media | Scoop.it

Steadily increasing usage worldwide shows remarkable figures about social media demographics...

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Satroni-SEO's comment, November 13, 2012 2:38 PM
You find some brilliant infographics lauren, thanks! Re-scooped!
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Staggering Facts, Figures and Statistics about Facebook - Infographic

Staggering Facts, Figures and Statistics about Facebook - Infographic | visualizing social media | Scoop.it

Just last Thursday Facebook officially announced that they had passed this significant milestone. The number is sizeable and the moment is worth noting but it is the other facts and figures that accompany this fact that put into perspective how much social networks have woven themselves into the fabric of our lives. These include photos downloaded, the total number of friend connections and songs downloaded.
While Flickr, Instagram, Pinterest and other photo sharing sites are significant, the Facebook ecosystem makes them look like an afterthought- learn more about the statistics on Facebook along with additional facts and numbers at the article link.

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How Social Media Marketing And Traditional Marketing Are Different

How Social Media Marketing And Traditional Marketing Are Different | visualizing social media | Scoop.it
How Social Media Marketing And Traditional Marketing Are DifferentBusiness 2 Community... and Traditional Marketing are Different.

This is the 3rd in a series explaining how social media marketing and traditional marketing differ. Last week, a side by side comparison of the 16 differences between social media marketing and traditional marketing were posted. Earlier this week, a great infographic designed for CMOs (Chief Marketing Officers) showing the differences between social media and traditional media was highlighted.

Here's another infographic with a slightly different take on the differences between social media marketing and traditional marketing...


Via Siarhei Mardovich
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Google + vs Facebook

Google + vs Facebook | visualizing social media | Scoop.it

Google+ versus Facebook: time to reach 50 million users...

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Branding: How It Works in the Social Media Age [INFOGRAPHIC]

Branding: How It Works in the Social Media Age [INFOGRAPHIC] | visualizing social media | Scoop.it
Branding and social media — they seem to go together so well, yet they’re both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot.

How are people using social media to interact with brands, and how are companies using the power of social media to reach more customers? Who is most receptive to brands on Twitter? How about on Facebook?

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Infographic: Diffusion of Social Networks

Infographic: Diffusion of Social Networks | visualizing social media | Scoop.it
They say a picture's worth a thousand words and much digital ink has been spilled recently on impressive sounding (yet relatively unimpressive) user counts, so here's an infographic showing the diffusion of social networks as at last month to put things in perspective.

There are 7 billion people on the planet, of which 2 billion are on the Internet. Given Facebook has 800 million active users already under their belt, I've assumed that the total addressable market for social media is around a billion Internet users and growing — both with the growth of the Internet and as growing fraction of Internet users.

That gives social media market shares of 80% for Facebook, 20% for Twitter and <5% for Google+. In other words, Twitter is 5x the size of Google+ and Facebook is 4x the size of Twitter.

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2011 Social Media All Stars: Social Media Infographic With A MLB Twist

2011 Social Media All Stars: Social Media Infographic With A MLB Twist | visualizing social media | Scoop.it
Last year visual marketing and data visualization firm Lemon.ly released 2010 Social Media All Stars, an MLB-style roster of the top social networks of the year.

Now, back by popular demand, Lemon.ly has released their 2nd Annual Social Media All Stars lineup. The infographic shows how, just like with Major League Baseball, the top players in social media can change quickly.

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9 Charts: Americans and the Social-Networking Sites They Love

9 Charts: Americans and the Social-Networking Sites They Love | visualizing social media | Scoop.it

Nearly 70 percent of Americans are keeping up with friends and family online. 

The Tech 2020 report looks at this growing feature of the Internet and of our day-to-day lives. Presented are nine charts looking at which Americans are on these sites and what they're doing there...

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The Fail Trail: Understanding 3 Social Media Crises

The Fail Trail: Understanding 3 Social Media Crises | visualizing social media | Scoop.it
Social media and its viral platform cousins have changed the dynamics of public relations crisis.

A deep look at three infamous social media driven PR crises — Nestle, United Airlines and Domino’s — can help understand the effect they had on each brand’s reputation. In all three instances, the more proactive the brand was in handling the crisis, the more quickly they were able to recover.

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How Do You Use LinkedIn?

How Do You Use LinkedIn? | visualizing social media | Scoop.it
LinkedIn is the poor second cousin of the social networking fraternity with its glamorous siblings Facebook and Twitter hogging the limelight.

How you use social media is dependent on what you are trying to achieve (goals) and who you want to meet (target audience) and if you want to make serious professional contacts, then LinkedIn is the place to hang out.

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Big Photo: The Photosharing Market | Visual.ly

Big Photo: The Photosharing Market | Visual.ly | visualizing social media | Scoop.it

This report looks at three things: the relative size and growth of the largest photosharing social networks, the mobile messaging market and the year on year growth of mobile and web.

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