visualizing social media
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visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
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Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC]

Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC] | visualizing social media | Scoop.it

Shopping on social media may not be big right now, but by 2015, it's expected to explode...

A new infographic by has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.

Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now ”20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.

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Sandra V. Barbosa's comment, November 21, 2012 6:56 PM
Thanks.
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How Social Media Is Changing The Landscape Of Customer Service [INFOGRAPHIC]

How Social Media Is Changing The Landscape Of Customer Service [INFOGRAPHIC] | visualizing social media | Scoop.it

Did you know that 15 percent of 16-24 year olds prefer to interact with customer service on social media instead of any other method?

Overall, 4 percent of all adults turn to Twitter when they have a problem product, a number which is likely to increase dramatically as the network grows, although brands themselves need to get their priorities straight – a recent survey has shown that 60 percent of companies don’t respond to customers via social media, even when asked a direct question.

While this shift towards social customer support is of note, traditional channels are still very important – 57 percent of online customers turn to search engines to solve their support issues...

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Shopping with Social Intelligence: How it Works [Infographic]

Shopping with Social Intelligence: How it Works [Infographic] | visualizing social media | Scoop.it
Here’a a wondrous new infographic from freelance graphic designer Rebecca Nunes summarising how shoppers shop smart with their social intelligence.

Taken from the shopper rather than the seller perspective, the infographic explains how we use our social intelligence – our ability to understand and learn from each other and profit from social situations – to shop smart.

Rebecca took our original post on the social psychology of social shopping that’s been the subject of a number of reports, articles and other infographics and summarised the key points. A useful creative stimulus, we hope, for you when planning how to sell in social media.

Long story short – to sell successfully in social media you’ll need to offer social utility; a social service that helps people find social solutions to problems or solves social problems. Helping people shop smarter with their social intelligence is one way of delivering this value proposition…

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