visualizing social media
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visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
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Social Marketing & Business Trends [INFOGRAPHIC]

Social Marketing & Business Trends [INFOGRAPHIC] | visualizing social media | Scoop.it

Business-to-business social media marketing has always been a harder nut to crack than its business to consumer counterpart. A new study suggests that a refusal to embrace new social channels might be one reason why.


While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five.

Pinterest is used by just one in four B2B marketers (26 percent), and Instagram less than one in ten (7 percent).

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Pedro Barbosa's curator insight, December 29, 2012 6:10 AM

Social Marketing -  how different approches produce different outcomes.

 

How Facebook, Linkedin and twitter are far better then G+, for example.

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]

Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] | visualizing social media | Scoop.it
Content marketing is an industry that is booming, though most companies outsource these services or don't take advantage of sharing content.

Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012.

In the past year, marketers distributed more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever, according to CMI.

Content marketing encompasses new techniques and methods of sharing information. Spreading unique, helpful bits within the industry or with consumers creates brand awareness, new customers and client loyalty. Businesses should be sharing information from company research and client data. Data can be displayed in web infographics, articles outlining business tips, videos and slideshows.

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