Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...
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This handy infographic from the team at renderpositive is intended to help small businesses to understand how to use Twitter better, and how can it help your business connect with potential customers, amplify your brand message, and ultimately grow.
When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.
With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.
Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.
Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.
To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see:
Examples that we used include companies in the following industries:
A recent study revealed that almost half of companies are not monitoring their online social media communities.
More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.
Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.
This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.
57% of mobile web users will end up not recommending a website if they had any trouble visiting it on their phones. If a business has a bad website for mobile devices, 34% of visitors will end up going to a competitors’ website.
According to WebpageFX, businesses should use CSS for the layout and not tables. They should code with XML or XHTML, and put all the important information on the top of the landing page. ”Mobile website users are usually busy doing something else like waiting in line, walking through town, or spending time out with friends,” reports WebpageFX. “Their main focus is not necessarily your website so information needs to be quick and easy to access.”
By 2015, mobile sales in the U.S. are expected to reach $31 billion (right now they’re at $6.7 billion). Businesses have to get ready and have a solid mobile site, since that’s where many sales will start taking place...
A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.
It seems like every day we could report on another PR crisis hitting some unfortunate brand. But what’s the real effect of these crises, and how long do they typically last?
Social media monitoring company SDL took a look at three brands that faced a PR crisis since social media has become ubiquitous—United, Nestle, and Dominos—to find out how long it took each to recover.
Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.
It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.
If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.
Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.
Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.
Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.
For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...
Our Internet has come a long way over the last decade.
Creating a website, blog, online community, or social media presence has never been easier. For marketers though, cutting through all this chatter to reach a target audience has never been more difficult. While some have predicted the death of SEO, in fact quality search engine optimization has is atop a list of concerns for marketers and CEOs. The bottom line for professionals in the industry being, ever bigger budgets to keep pace with rapidly changing SEO variables.
With the dwindling of major news print publications, and the rise in popularity of online media sources, a huge gap has been created in the way consumers are reached. Today, the channels reach out to audiences have multiplied tenfold, and keeping up with each separate channel, and maintaining a quality presence, has turned the once laissez-faire attitude towards SEO into a full-time preoccupation...
Visit the link to view the full infographic and read further about SEO, the role and influence of big data and the top five search goals for marketers in the next year...
Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.
This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...
Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...
If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second largest social platform (behind Facebook), it is important to integrate Google+ into your regular social marketing activity. For those new to the platform, here are some quick tips and best practices to get you started.
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.
Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.
Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.
Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?
This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.
You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.
Almost everyone’s got a website these days, and one of the most important parts of yours is the homepage – It serves as the virtual front door to your business and gets the lion’s share of your visitors.
To help roll out the welcome mat, here’s an infographic breakdown of the elements every successful business homepage should include.
Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:
As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.
Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.
Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.
We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.
This infographic of social media marketing will help to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.
Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.
Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...
Online marketing has hundreds of individual factors that can make or break your success.
Hallam Internet Limited compiled all the factors of digital marketing and mapped them out in an easy to read diagram that clearly displays how each major factor breaks down. For example: Link Building includes backlink analysis, deep linking, competitor link analysis, etc...
Successful entrepreneurs are able to convert a vision into reality, and they’re able to triumph over adversity. 2012 saw the rise of several such individuals who were able to leave a lasting mark in the online sphere.
Paul Sciarra and Ben Silbermann launched Pinterest in 2010, and the photo-sharing networking tool surged in popularity in 2012. Despite a difficult start, Sciarra and Silbermann refused to accept defeat—they continued to improve Pinterest, and the rest is history...
The minds behind Twitter, Turntable, and Rockmelt are also among the most successful online business pioneers of 2012. Do you use any of these social networking tools? Check out the infographic to learn more.
Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.
It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...
Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!
Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.
Learn more about how to use Google+ to enhance your SEO efforts in our infographic.