visualizing social media
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visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | visualizing social media | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?

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Nedko Aldev's curator insight, March 12, 2015 6:45 AM

 

166
Scott Wachtel's curator insight, March 13, 2015 3:50 PM
Interesting Data for brand amanagment
Karen Stephenson's curator insight, April 18, 2015 6:20 AM

Why do people un follow your social media pages?

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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | visualizing social media | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.

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John Thomas's curator insight, March 1, 2014 4:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 2014 8:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 2014 3:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | visualizing social media | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.


So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...

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Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | visualizing social media | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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INFOGRAPHIC: What Makes People Sold On Brands On Facebook?

INFOGRAPHIC: What Makes People Sold On Brands On Facebook? | visualizing social media | Scoop.it

Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.


But why do people like Facebook brand pages?

Find out more at this infographic...

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TrendOMatic's curator insight, February 19, 2013 10:10 AM

Het gaat niet om volgen maar delen via Facebook!

TrendOMatic's curator insight, February 19, 2013 10:19 AM

De toegevoegde waarde van Facebook is sharing!

Philippe Trebaul's curator insight, March 2, 2013 6:44 AM
INFOGRAPHIC: What Makes People Sold On Brands On Facebook ?

"Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.


But why do people like Facebook brand pages?

Find out more at this infographic"...
























INFOGRAPHIC: What Makes People Sold On Brands On Facebook? via @MYDstudio http://sco.lt/...

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INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World

INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World | visualizing social media | Scoop.it

Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.


Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link.

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Barbara Kurts's comment, January 10, 2013 9:44 PM
new scoop :http://www.scoop.it/t/health-leads-plus
Philippe Trebaul's curator insight, March 2, 2013 6:16 AM
INFOGRAPHIQUE: rendre le travail de marketing de contenu dans un monde social mobile.

"Content marketing is a top priority for marketers seeking to drive awareness, generate leads, and convert sales.


Learn more about how your organization can break through the noise with content marketing in this new infographic

View the full infographic or download the PDF at the link".


















INFOGRAPHIC: Make Content Marketing Work in a Social Mobile World via @MYDstudio http://sco.lt/...


Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

Mobile marketing is the wave of your future. Are you going to ride that wave?

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The What, the Why & the Who – How are Brands Using Social Media? [INFOGRAPHIC]

The What, the Why & the Who – How are Brands Using Social Media? [INFOGRAPHIC] | visualizing social media | Scoop.it

Did you know that just over one quarter (27%) of organizations have a dedicated social media team, with almost two-thirds (65%) assigning social media tasks on top of existing job responsibilities, typically to employees working in marketing or PR?


These findings come from a recent survey, which also revealed that a combination of relevant education and experience is the most sought-after quality for a company looking to hire someone to work in their social media department. Also, the vast majority of firms (86%) measure their social media ROI by standard metrics such as Likes and followers.


65% of organizations cite lack of time as their biggest stumbling block to social media success, and 87% say that increasing brand awareness is their number one goal.

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Six Keys to Standing Out on the Social Web [Infographic]

Six Keys to Standing Out on the Social Web [Infographic] | visualizing social media | Scoop.it
The latest research by Napkin Labs shows that only 6% of a brand’s Facebook fans engage with that brand’s page.


What can you do to increase that percentage and effectively engage your Facebook audience? This question and more is addressed in the new book, 'Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence'.
Check out the infographic for six key ingredients to successfully stand out in social media.with strategies and tactics to help you differentiate your brand online...

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Ranking the 100 Most InDemand Employers Using LinkedIn Data [INFOGRAPHIC]

Ranking the 100 Most InDemand Employers Using LinkedIn Data [INFOGRAPHIC] | visualizing social media | Scoop.it

Whether it’s a tech start-up or a prestigious global accounting firm, some employers are more desirable than others. For companies, this affects how easily they can recruit; for employees, it’s tied to your professional reputation.

Using an extensive professional data set, LinkedIn identified which companies are most attractive to potential candidates in this infographic of LinkedIn’s Most InDemand Employers.


What makes these rankings unique is that they’re based on the actual actions of over 175 million professionals. Last year, LinkedIn had over 15 billion interactions between professionals & companies. That data was cross-referenced with thousands of survey responses to pinpoint specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing profiles, visiting Company Pages, and following companies. After crunching this data and normalizing for things like company size, the top 100 global list was created. Then LinkedIn profile data was applied to rank the most sought-after employers among professionals in five countries and four job functions.


View the full version of the infographic at the link, where the most sought-after companies on LinkedIn's network are visualized by country, city, occupation and industry...

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Infographic: The Astounding Power Of Pinterest

Infographic: The Astounding Power Of Pinterest | visualizing social media | Scoop.it
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann.

That story goes live later this week, but until then, here's an infographic about Pinterest, created by Fast Company's staff and designed by our own Ted Keller.

In this profusion of figures, you find out a few, key things about the image-sharing service. For one, it’s dominated by women. Second, something about its layout and culture stokes an enormous buying impulse. And third, major brands are getting in on the act. It’s not a stretch to say that soon, at least on retail sites, a Pinterest button might become as ubiquitous as a Facebook Like. Check out the infographic, or tour the major findings in the accompanying slide show...

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Facebook Tab Engagement Down 53% Since Timeline Launch

Facebook Tab Engagement Down 53% Since Timeline Launch | visualizing social media | Scoop.it
Tabs on Facebook brand Pages are getting a lot less clicks since Timeline was introduced.

Facebook’s Timeline redesign profoundly altered the appearance and the function of brand Pages.

It’s also significantly affected the degree to which fans interact with tabs, which point you to different content at the top of the Page.

According to data provided to Mashable by PageLever, tab engagement has dropped off 53% since brand Pages began adopting Timeline. The findings were drawn from approximately 500 Pages with more than 10,000 fans apiece.

You can see tab engagement begin to decline on Feb. 28, the day brands were able to opt-in to Timeline. There’s a steeper leading into March 30, the day all Pages were forced to convert..

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Sobering Stats: Brands Struggle For Engagement In Social Media

Sobering Stats: Brands Struggle For Engagement In Social Media | visualizing social media | Scoop.it
Take a quick tour around the web and you’ll find no shortage of social media junkies and innovation addicts listing the myriad of things financial institutions could do in social channels. While they pound the drum of “potential and possibilities,” financial marketers are seldom (if ever) offered any hardcore stats on actual rates of engagement.

We are constantly reminded that there are 850 million users on Facebook, and many believe that fact alone should persuade marketing managers of social media’s power. But that number only represents 12.4% of the world’s population, and (of course) you probably aren’t targeting the entire world...

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | visualizing social media | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.

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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

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How Brands Use Twitter [INFOGRAPHIC]

How Brands Use Twitter [INFOGRAPHIC] | visualizing social media | Scoop.it

Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?

Recent data that surveyed more than 250 leading brands in the U.S. and UK, shows that two-thirds had multiple accounts on Twitter. More than half (57 percent) had switched the tools they used to tweet in the last year, and firms in the States tweeted significantly more than their counterparts across the Atlantic...

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harish magan's comment, September 3, 2013 8:20 AM
Thanks to twitter for showing such diversified variety and one can choose and follow as per their interest and liking,The best part is that this is the only medium available where you can spread news to all your friends and wellwishers.
X GANG's curator insight, September 22, 2013 10:51 AM
Thibaut-Marc CAPLAIN@TM_CAPLAIN

#Lobbyiste de #CabinetCTM #Conseil #Traitement #Marketing @SarlCabinetCTM #Consultant #Associé de @I_DEMETTRE #International #Business @MasterBusinessF #Fr

X GANG's comment, September 22, 2013 10:52 AM
Thank for the news
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | visualizing social media | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.

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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

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Infographic: What is a brand’s recovery time after a social media disaster?

Infographic: What is a brand’s recovery time after a social media disaster? | visualizing social media | Scoop.it

A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.


It seems like every day we could report on another PR crisis hitting some unfortunate brand. But what’s the real effect of these crises, and how long do they typically last? 

Social media monitoring company SDL took a look at three brands that faced a PR crisis since social media has become ubiquitous—United, Nestle, and Dominos—to find out how long it took each to recover.


The results are compiled in the infographic. 

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Pedro Barbosa's curator insight, March 2, 2013 5:24 PM

Crisis Management in Social Media

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Rim Riahi's curator insight, March 3, 2013 2:42 AM

A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.

Rahadian P. Paramita's curator insight, March 14, 2013 11:00 PM

Definitely, another brands need to learn a lot :)

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How Users Interact on Pinterest [infographic]

How Users Interact on Pinterest [infographic] | visualizing social media | Scoop.it

This visual guide details how users are interacting with pins, boards, other users and brands on Pinterest.

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Philippe Trebaul's curator insight, March 2, 2013 6:41 AM
How Users Interact on Pinterest [infographic]

"This visual guide details how users are interacting with pins, boards, other users and brands on Pinterest".


























How Users Interact on Pinterest [infographic] via @MYDstudio http://sco.lt/...



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Infographic: 365 Days of Social Media

Infographic: 365 Days of Social Media | visualizing social media | Scoop.it

A new infographic based on statistics published by the Huffington Post lists 100 of the most fascinating figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram & Google+.


More than 1 million websites integrated with Facebook since the beginning of 2012. with a reported 80% of users preferring to connect with brands via the social site. With 23% of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity.

Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+.

Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012...


See more social media statistics and figures at the infographic.

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Pedro Barbosa's curator insight, January 5, 2013 4:24 AM

Numbers and numbers and numbers. are we capable to read all this big data every single day? Do we want it?

 

Pedro Barbosa | www.pbarbosa.com |www.harvardtrends.com

Rui Ventura's curator insight, January 7, 2013 12:00 PM
Great Stats by the Huffington Post.
Suggested by Sietse de Wit
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11 Effective Twitter Strategies for Brands

11 Effective Twitter Strategies for Brands | visualizing social media | Scoop.it

Brands could be missing out on opportunities to engage with consumers on Twitter, and this is a compilation of best practices to leverage the social media platform for businesses.

The report, 'Strategies for Effective Tweeting: A Statistical Review', found that many brands aren’t always using Twitter effectively and outlines the top strategies for engaging with consumers. This data looks at user engagement for the top 320 brands on Twitter to see how successful they were at getting @replies and retweets. Their engagement rates were also assessed to quantify the relationship between @replies and retweets based on their number of followers.


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How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics

How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics | visualizing social media | Scoop.it

This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.


Clearly organized summaries for each link allow you to assess the focus and access the related infographics, so visit the complete article for the various links related to the subjects and topics listed below.


Topics covered include:

  • 12 revealing marketing stats about Facebook for business
  • Facebook Offers: pros and cons
  • 5 common mistakes when running online contests
  • How to remove your wall posts from your timeline


Visit the various links for more information on these relevant social media topics that provide helpful resources for both businesses and individuals...

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5 Companies that are Rocking Social Media [infographic]

5 Companies that are Rocking Social Media [infographic] | visualizing social media | Scoop.it
Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.


This infographic takes a closer look at how five very-different brands are rocking social media.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.


Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model...

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What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]

What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC] | visualizing social media | Scoop.it

This infographic, released yesterday and created by social media specialist Brian Solis in cooperation with the Pivot and Barnickel Design, shows some interesting facts, summarized below:

 

Some of the key learnings:

-76% of marketers feel they know what their customers want, yet only 34% have actually asked.
In return for their social engagement with brands, 83% of consumers expect deals/promos and -58% expect exclusive content.
-45% of marketers think rewards programs are important to customers, yet an entire 70% of social consumers expect this as a benefit.
-Social consumers and social marketers agree on product feedback, however. 55% of consumers see the ability of giving feedback on new products as a benefit and 53% of marketers think this is what they expect.


The Perceptions Gap is very important, and this divide between marketers and consumers is something that marketers should take into consideration to ensure brands are listening to what consumers want?

If there is one piece of information you should retain from this infographic, it is that you must ask your consumers what they want, listen to their responses and take the feedback into account. Ask sincere questions about things that you are actually interested in knowing and the feedback you get from your community will hence be very valuable.

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Optimizing Facebook Engagement: How Frequently To Post

Optimizing Facebook Engagement: How Frequently To Post | visualizing social media | Scoop.it
How much is too much? There is a common, and intuitive, assumption that brands should not post too frequently, or they will annoy their audience, who in turn will be become less receptive to their messages. However, hard data on this has not been available until now.

We used the Track Social platform to analyze the effect of Posting Frequency – how often a brand posts – on the Follower response levels to those posts.

It turns out that although posting more often does have consequences, it is possible to post far more frequently on Facebook than many brands believe.

We start by looking at the response level per post, as increasing numbers of posts are made per day. The response level at each Posting Frequency is represented as a percentage of the response received when a brand only posts once in a day...

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