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visualizing social media
understanding social media with visual data and infographics
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5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | visualizing social media | Scoop.it
When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.
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massimo scalzo's curator insight, June 15, 8:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

Arnaud d'Haen's curator insight, June 18, 11:54 PM

#noteworthy

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The Social Media Dimensions Blueprint (Infographic)

The Social Media Dimensions Blueprint (Infographic) | visualizing social media | Scoop.it

Like all new technology, social media changes fast.

Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job.

Social media has proven itself as a crucial component of a brand’s marketing mix, but with the many different platforms, it can be very difficult to put forth a consistent brand image online.


The [Ridiculously Exhausitive] Social Media Design Blueprint features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram.

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MESODEV's curator insight, May 31, 2013 1:01 AM

Voilà une infographie utile plutôt que de rechercher sans cesse les bonnes dimensions !

Therese Matthys's curator insight, June 6, 2013 7:05 AM

Is your company consistent with its brand image online across all channels?

John Thomas's curator insight, February 12, 9:39 AM
The Social Media Dimensions Blueprint (Infographic)
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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | visualizing social media | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.


So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...

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What Works in the Social Marketing Universe?

What Works in the Social Marketing Universe? | visualizing social media | Scoop.it

Whether you’re a business marketer, blogger, or artist looking to promote their work; learning how to utilize all the different tools and social media channels available will help you to survive in the vast, deep recesses of internet space. People who understand the importance of adding social elements to their marketing campaigns are the ones you constantly see popping up in your different social network feeds. By adding social elements, you’re not just helping customers encounter your content, but encouraging them to interact with your brand. This peer-to-peer word of mouth messaging is highly trusted and effective when it comes to amplifying the impact of a campaign.
One thing to know is that your blog is your lifeblood, and the success of it will determine the success of all other orbiting entities. Grooming a well-tended and established blog will become your bread and butter, and provide useful, interesting, and engaging content for all those who stumble across it...

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Personal Branding With Social Media [infographic]

Personal Branding With Social Media [infographic] | visualizing social media | Scoop.it
Why does personal branding with social media matter? Social Media tools have the tremendous power to put you in contact with thousands of people.

In order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together. It is important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build. These social media tools include: Facebook, LinkedIn, Twitter, Google+, Klout, and about.me...

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Majority of marketers see social media as a way to build brand awareness or reputation

Majority of marketers see social media as a way to build brand awareness or reputation | visualizing social media | Scoop.it
As social networking has become ingrained in our lives, social sharing has become an incredibly valuable way for marketers to drive traffic, reach new customers, generate brand equity and ultimately increase sales.

This infographic from Emailvision is based on a recently conducted a survey of nearly 100 marketers to shed some insights on the importance of social media, as well as the motivations and strategies currently being incorporated into their campaigns...

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The Top Brands on Twitter in 2011

The Top Brands on Twitter in 2011 | visualizing social media | Scoop.it
HootSuite looked at the brands that trended the most on Twitter in 2011 and discovered Twitter was number one.

As longtime Twitter addicts know, there’s little that people love to tweet about more than Twitter itself.

HootSuite, maker of its eponymous social media aggregation tool, offered some evidence of that when it compiled a list of top 15 brands on Twitter. The result: Twitter itself topped the list.

HootSuite’s index isn’t based on followers, but on the amount of time the brand spent in the top 10 trending topics and its rank on that list...

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What Drives Brand Sociability?

What Drives Brand Sociability? | visualizing social media | Scoop.it

According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand’s sociability is not up to world-class standards.

What does it take to get there? In this infographic, Weber Shandwick offers nine tips, including creating your own content for social media and planning social media activity across all channels. Brands would be wise to take that counsel. As they all agree, sociability is now a key component in driving brand reputation.

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The Fail Trail: Understanding 3 Social Media Crises

The Fail Trail: Understanding 3 Social Media Crises | visualizing social media | Scoop.it
Social media and its viral platform cousins have changed the dynamics of public relations crisis.

A deep look at three infamous social media driven PR crises — Nestle, United Airlines and Domino’s — can help understand the effect they had on each brand’s reputation. In all three instances, the more proactive the brand was in handling the crisis, the more quickly they were able to recover.

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Getting More From Infographics

Getting More From Infographics | visualizing social media | Scoop.it
Infographics are on the rise, and well-made, well-placed creations can broaden a brand's reach further than any advertisement.

 

As a visual communication device, infographics lend themselves to the representation of statistical data or explanation of complex relationships. But that’s not where their value ends. In fact, infographics can communicate just about anything, so long as it’s engaging, relevant and more compelling as an image than as pure text.

Infographics come in a variety of formats, too. Layout, orientation and styling are limited only by the creativity of the designer. We’re even starting to see the rise of “infomotion” — infographics with moving elements and interactivity that further engage the audience.

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Philippe Trebaul's curator insight, March 2, 2013 4:03 AM
Tirer le meilleur des Infographies.

Infographies sont à la hausse, et bien fait, les créations bien placés peuvent élargir la portée d'une marque au-delà de toute publicité.

 

En tant que dispositif de communication visuelle, infographie se prêtent à la représentation des données statistiques ou des explications des relations complexes. Mais ce n'est pas là leur valeur se termine. En fait, infographie peuvent communiquer n'importe quoi, tant que c'est engageante, pertinente et plus convaincante que l'image que comme texte pur.

Infographies viennent dans une variété de formats, aussi. Mise en page, l'orientation et le style ne sont limitées que par la créativité du concepteur.Nous commençons même à voir la montée du «infomotion" - infographie avec des éléments mobiles et l'interactivité que la poursuite interpellent le public".


Getting More From Infographics via @MYDstudio http://sco.lt/...


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How to Choose a Domain Name [Infographic]

How to Choose a Domain Name [Infographic] | visualizing social media | Scoop.it
Choosing the right domain name for your business is essential to building a successful brand. Learn the nine steps you need to pick a winner.
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2DiFore Marketing Solutions's curator insight, October 11, 2013 7:04 AM

We love going through this process with our clients! 

Mr Tozzo's curator insight, October 11, 2013 8:24 AM
How to Choose a Domain Name [Infographic]
Marie Gillet's curator insight, October 11, 2013 9:49 AM

A good summary of how to choose a domain name.

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Imagery in Social Media & How to Leverage Visual Content [infographic]

Imagery in Social Media  & How to Leverage Visual Content [infographic] | visualizing social media | Scoop.it

While the origins of social media can be traced back to the late 1970s, the medium didn’t really begin to develop until 1993, with the world wide web.

From here, we never looked back. But even as far as 2006 social media was predominately a text-based pursuit. So what’s changed since?


The global domination of YouTube, the rise of Pinterest and the success of Instagram has made social media an increasingly visual platform. And with good reason: users are far more likely to engage with brands who post images and video, and, subsequently, both Facebook and Twitter have taken steps to better-incorporate this content into their channels over the past twelve months.


This infographic takes a closer look at how the shift to a visual social world has developed, and includes six tips for brands on how to use these tools to bolster their marketing strategy.

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The Underlying Importance of Social Media [infographic]

The Underlying Importance of Social Media [infographic] | visualizing social media | Scoop.it

As a business owner or marketer it's very important to not only use social media to connect with customers, but also to understand the value in what social media brings.


Social media is revolutionizing the way companies market, brand and connect with customers and potential customers in ways we never thought possible. In this blog post, view an informative infographic that details the underlying important of connecting with customers on social media and what it can mean for your business.


In this infographic, learn more about the tools and resources available to leverage social marketing, how online networks (facebook, google+, twitter) affect consumer behavior, and what the resulting significant changes mean for businesses, social marketing, branding and analytics...

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Marketo Infographic: The Business Marketer’s Guide to Instagram

Marketo Infographic: The Business Marketer’s Guide to Instagram | visualizing social media | Scoop.it
Instagram is expanding quickly, and with the introduction of the Android app, its growth can only accelerate. Its simplicity is one of its strengths, and it represents a great addition to businesses’ visual-content marketing campaigns.

In this graphic created with Marketo, we examine the growth of the photo-sharing service and how it can work for your company...

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Picture This: Infographics, Facebook Timeline & Brand Boosting

Picture This: Infographics, Facebook Timeline & Brand Boosting | visualizing social media | Scoop.it
You can use Facebook's new Timeline to your advantage in marketing your business online. Some of the new features are built for just this.

 

Now that the shift for businesses to Timeline on Facebook is complete, it’s time to start making the most of its visual storytelling power. We pointed out in an earlier post about the change- it’s important to put your personal feelings aside, understand what the shift means for your business and use it for maximum brand punch. After all, a great deal of marketing and advertising is done with pictures, so it’s really not as monumental a transition as it appears to be.

In fact, because of visual flexibility, you might find that you can do more with Timeline than your previous Page. This can help your organization, boost its online presence and create brand continuity throughout the Internet. The results? Amazing...

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Branding: How It Works in the Social Media Age [INFOGRAPHIC]

Branding: How It Works in the Social Media Age [INFOGRAPHIC] | visualizing social media | Scoop.it
Branding and social media — they seem to go together so well, yet they’re both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot.

How are people using social media to interact with brands, and how are companies using the power of social media to reach more customers? Who is most receptive to brands on Twitter? How about on Facebook?

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How the world’s 50 most valuable brands are faring in social media [Infographic]

How the world’s 50 most valuable brands are faring in social media [Infographic] | visualizing social media | Scoop.it

A new report ranks the social media performance of the world's top 50 most valuable brands, and it seems that Google fared pretty well.
Google was the clear leader overall, with Disney, Apple, Starbucks and BlackBerry next in the ladder. The bottom five social performers from the top 50 most valuable brands were Marlboro, Berkshire Hathaway, JP Morgan Chase, Goldman Sachs and China Mobile...

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INFOGRAPHIC: The Top Followed People, Brands Across Popular Social Networks

INFOGRAPHIC: The Top Followed People, Brands Across Popular Social Networks | visualizing social media | Scoop.it
Many of us use social media every day of our lives, but we never really think twice about which brands we consistently see being Liked by our friends and which celebrities are consistently being mentioned on Twitter.
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Infographic: What every social media campaign must have

Infographic: What every social media campaign must have | visualizing social media | Scoop.it
Social media won't help your company one bit if you don't have a clear and compelling message to share.

Social media may be the new, trendy way for companies to communicate to their audiences, but it won't do anything to boost business if companies don't have a clear message to send.

 

In a recent infographic, Wickware Communications explains that in order to be successful on social media, a company must have a strong core message that explains "why you do what you do, what makes you different and better, and how it helps your clients." The graphic focuses on financial firms, but its takeaways are relevant to all companies.

The infographic emphasizes that to make messages clear, brands must have a strong voice that engages audiences and addresses their concerns, a memorable visual identity, and a believable communications statement.

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New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis

New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis | visualizing social media | Scoop.it

Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; it caters to customers where they connect and folds them into the narrative.

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Philippe Trebaul's curator insight, March 2, 2013 4:02 AM
Infographie Nouveau: Le Brandsphere par Brian Solis et JESS3 Brian Solis.

"Les réseaux sociaux et les canaux de présenter des marques avec un large éventail d'opportunités médiatiques pour impliquer les clients et ceux qui les influencent. Chaque canal offre une formule unique pour un engagement où les marques deviennent des histoires et des gens deviennent des conteurs. En utilisant une approche transmédia, l'histoire de la marque peut se connecter avec les clients différemment dans chaque milieu, créant ainsi une plus profonde, une expérience plus enrichissante. Narration transmédia ne suit pas les règles traditionnelles de publication, il s'adresse aux clients là où ils se connectent et les plie dans le récit".


New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis via @MYDstudio http://sco.lt/...