visualizing social media
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visualizing social media
understanding social media with visual data and infographics
Curated by Lauren Moss
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What your age says about how you use the Web

What your age says about how you use the Web | visualizing social media | Scoop.it
More than 25 percent of Millennials are consuming content through their mobile phones, while the preferred portable device for Baby Boomers is a tablet.

Via Neil Ferree
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Melissa Gill's curator insight, June 21, 2015 12:53 AM

Very interesting. I would not have predicted some of these outcomes. 

Bruno Renkin's curator insight, June 25, 2015 8:57 AM

Millennials are morons ;-)

Natan Amos's curator insight, December 13, 2015 11:01 PM

All businesses before they actually become businesses need to ask themselves an important question. That question is who is their main target audience? Once they answer who they are trying to target then they need to know a few things about that specific group of people. That is where this interesting article comes into play.

 

It mentions the different forms of technology each generation uses. That should be looked at by businesses to make sure that they are able to provide information for every device such as apps for the phones and tablets as well as properly functioning websites for the desktops  and laptops. 

 

It also mentions how certain generations are likely to be on the computer at certain times so timing out correctly notifications and emails you want your target audience to see is very important to take into consideration. 

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Social Media Around the World: A Complete Infographic Guide

Social Media Around the World: A Complete Infographic Guide | visualizing social media | Scoop.it

The world of social media is increasing and has a powerful role to play in the future.

In 2012, more than 63% of online users visited more number of social media websites than any other types, and that number is expected to continue going up through 2013.

View this infographic to find more statistics about online behavior and the use of Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram across the globe...

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John Thomas's curator insight, February 12, 2014 4:01 AM
Social Media Around the World: A Complete Infographic Guide
Lydia Gracia's curator insight, February 14, 2014 5:20 AM

La Guia completa del Social Media en el Mundo

Professor Jill Jameson's curator insight, March 4, 2014 10:52 AM

Astonishing figures! 

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How Are We Using Social Media? [INFOGRAPHIC]

How Are We Using Social Media? [INFOGRAPHIC] | visualizing social media | Scoop.it

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.


Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in this infographic...

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Bart van Maanen's curator insight, April 5, 2013 6:19 AM

Niet echt verrassend trends, maar goed om even te zien. En gebaseerd op op Amerikaans onderzoek, want ik geloof niet dat Reddit, Github and DeviantArt veel in NL gebruikt worden.

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The Growing Impact of Social Media [infographic]

The Growing Impact of Social Media [infographic] | visualizing social media | Scoop.it

This infographic that delves into Americans’ increasing obsession with social media, along with the side effects of increasingly fractured attention spans...

Learn more about average time visitors spend on social networking sites such as facebook, tumblr, pinterest, twitter, linkedin, and google+ per month.

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Different Social Networks: personal vs. professional use [INFOGRAPHIC]

Different Social Networks: personal vs. professional use [INFOGRAPHIC] | visualizing social media | Scoop.it

The Mindset Divide – how people use different social networks is extremely interesting. In this infographic, we compare the use of personal and professional networks, and gain knowledge as to what some of the key differences are between how people engage, interact and use social media, whether for personal or business purposes.

A few key takeaways:


  • The emotions portrayed on personal networks include nostalgia, having fun and distraction – professional networks are concentrated on achievement, aspiration and success.
  • People spend time on personal networks, where-as they invest time on professional networks.
  • People use personal networks to socialise, whereas professional networks are used to search for career opportunities and stay in touch.
  • Users expect personal updates on personal networks, and more career-based and current affairs updates on professional networks.


View the complete infographic for a better understanding of how personal and professional social networks compare and tips on how to optimize your social profiles to maximize results...

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How Social Media Is Changing The Landscape Of Customer Service [INFOGRAPHIC]

How Social Media Is Changing The Landscape Of Customer Service [INFOGRAPHIC] | visualizing social media | Scoop.it

Did you know that 15 percent of 16-24 year olds prefer to interact with customer service on social media instead of any other method?

Overall, 4 percent of all adults turn to Twitter when they have a problem product, a number which is likely to increase dramatically as the network grows, although brands themselves need to get their priorities straight – a recent survey has shown that 60 percent of companies don’t respond to customers via social media, even when asked a direct question.

While this shift towards social customer support is of note, traditional channels are still very important – 57 percent of online customers turn to search engines to solve their support issues...

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The truth about Facebook depression [infographic]

The truth about Facebook depression [infographic] | visualizing social media | Scoop.it

How we use Facebook to share our thoughts, feelings, and personal interests...

Facebook users Like positive content way more than negative content, showing the world’s largest social network is not a space where the unhappy help each other slump further into depression.

This should come as no surprise, as many of our Facebook interactions mimic our real world social lives...

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Why We Add and Remove Facebook Friends

Why We Add and Remove Facebook Friends | visualizing social media | Scoop.it

NM Incite, came out with a report on why we add and remove friends on Facebook. They also covered the differences as to men and women and how they use it. Some interesting insight...

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25 Billion Pieces of Content Get Shared on Facebook Monthly

25 Billion Pieces of Content Get Shared on Facebook Monthly | visualizing social media | Scoop.it

In order to create killer marketing campaigns, marketers sometimes find themselves playing the role of psychologist to understand what makes their audience tick. Getting real insight into the inner workings of our prospects' minds can only be made better with one thing that all marketers love...data! TabJuice tapped psychologists to define six universal learning methods that they've identified in shoppers, and link those behaviors to data that explains how shoppers make purchasing decisions in this Social Commerce Psychology Infographic.

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Xu JianQiao's curator insight, April 16, 2013 5:42 PM
Interesting phenomenons, how social network change our purchasing behaviors?
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Data Points: Share and Share Alike Infographic

Data Points: Share and Share Alike Infographic | visualizing social media | Scoop.it

Understanding how content is shared is one aspect of reaching your customers at each step of the customer journey. Is your brand talking to customers at the awareness, consideration and purchase phases?

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Timing social media posts perfectly

Timing social media posts perfectly | visualizing social media | Scoop.it

When it comes to posting things on large social media platforms, especially Twitter and Facebook, it’s really important to post at the right time if you’re looking for interaction. Of course it makes no sense to send out a message when people are asleep or when they’re eating lunch or dinner, but when exactly is the perfect time to send out an update? Well luckily, KissMetrics has done some research and they’ve pretty much nailed down the opportune times to send out Tweets and Facebook posts.

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How the World Uses Social Networks

How the World Uses Social Networks | visualizing social media | Scoop.it

We've taken a look at the social media breakdown of 10 countries -- how they're engaging with social networks, blogs and Internet culture.

Based on data provided by Nielsen, Facebook is clearly the favored social network. However, you might be surprised to see how runners-up like Twitter and LinkedIn rank on a global scale...

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How facebook affects you and your relationships...

How facebook affects you and your relationships... | visualizing social media | Scoop.it

Facebook! the leader of social networking. It keeps most friend circles around the world in touch and has also helped many to find their old friends. When saying friends, facebook does not just end with making friends.It also acts as a medium where relationships develop or blossom.In some cases it proves good and not on others.

This infographic gives many facts and info on how facebook affects you and your relationship.

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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | visualizing social media | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…

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Rachel Turner Dool's curator insight, October 26, 2014 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 2014 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

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The Second Screen Phenomena – Infographic

The Second Screen Phenomena – Infographic | visualizing social media | Scoop.it

Second screen viewing, which refers to using an additional electronic device while watching television, is a widespread consumer behavior that has quickly become the norm.


In an attempt to better understand this trend, Viaccess-Orca has analyzed second screen usage amongst diverse populations of television viewers. The results, which appear in this infographic, demonstrate the extent to which second screen viewing is altering the TV industry. According to our data, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV.

However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. Most TV viewers use their devices in order to check emails or visit a social network...

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Facebook, Twitter, Pinterest, LinkedIn – How Social Networks Impact Our Lives [INFOGRAPHIC]

Facebook, Twitter, Pinterest, LinkedIn – How Social Networks Impact Our Lives [INFOGRAPHIC] | visualizing social media | Scoop.it

Did you know that 99 percent of people take action offline as a result of interacting online?

44 percent of smartphone owners use apps to help them achieve a personal goal, such as improving their health or level of fitness, and participation on the different social platforms encourages us to do different things. Twitter users favour event attendance or activities. Pinterest devotees are more likely be inspired to take up a hobby, or perhaps buy something. And Facebook fans seem to enjoy a little of everything...

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The Social Sickness - INFOGRAPHIC

The Social Sickness - INFOGRAPHIC | visualizing social media | Scoop.it

The Internet has become the building block of information creation and storage in the modern age. It’s a place where we can create websites, publications, blogs, and micro-blogs; then transfer that knowledge to people across the globe.

Social media has become one of the greatest harnessers of this technology and provides us with a multitude of platforms in which to engage and share content. With all of this social media bliss distracting us, sickness has also come knocking.
We have surrendered to the temptation to check our phones every two minutes to see how many likes our Instagram photos have, how many retweets our Twitter account got, and who commented on our Facebook posts...
The characters portrayed in this infographic bring us face-to-face with these tendencies, and shed insight into the types of personalties affected. Whether you’re an unabashed alert-lover, verb creator, or someone who would rather use the “like” button than ever fully engage with your friends ever again — there’s a 'social media sickness' for you.

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Optimizing Facebook Engagement: How Frequently To Post

Optimizing Facebook Engagement: How Frequently To Post | visualizing social media | Scoop.it
How much is too much? There is a common, and intuitive, assumption that brands should not post too frequently, or they will annoy their audience, who in turn will be become less receptive to their messages. However, hard data on this has not been available until now.

We used the Track Social platform to analyze the effect of Posting Frequency – how often a brand posts – on the Follower response levels to those posts.

It turns out that although posting more often does have consequences, it is possible to post far more frequently on Facebook than many brands believe.

We start by looking at the response level per post, as increasing numbers of posts are made per day. The response level at each Posting Frequency is represented as a percentage of the response received when a brand only posts once in a day...

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Infographic: How people really use LinkedIn

Infographic: How people really use LinkedIn | visualizing social media | Scoop.it
How does the average executive use LinkedIn?

He or she logs on anywhere from a few times a week to daily, is a member of at least one group, and does not pay for a premium account.

According to the infographic, 42 percent of users update their profile regularly, and 37 percent frequently update their profile picture. However, 12 percent say they haven't changed their picture since they joined the site.

 

Interested in how people use LinkedIn the most?

Top-level executives primarily use it for industry networking and promoting their business.
Middle management executives use it to keep in touch with people and network within the industry.
Entry-level executives use it to job search and network with co-workers.
For more stats, check out the graphic...

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How The World Spends Its Time Online

How The World Spends Its Time Online | visualizing social media | Scoop.it
Millions of people across the world are constantly connected by the internet. Here's a look at what everybody's doing when they're in front of their computer screen. (As Internet Marketers, you should know what people usually do online.

Nielsen periodically releases data from its studies of consumer behavior online. Here are the latest findings regarding social networking, branding and world net usage.

The average American spends more than 60 hours a month online. This is the equivalent of 30 straight days a year.

Social networking accounts for 22 percent of the time, and 42 percent is spent viewing content. Other activities, such as email, commerce and searching, accounts for 36 percent.

Among people who use the Internet, each person visits 2,646 Web pages on 89 domains and logs in 57 times per month...

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93% Of Facebook Users Share Shopping Suggestions This Season: Infographic

93% Of Facebook Users Share Shopping Suggestions This Season: Infographic | visualizing social media | Scoop.it
The holiday shopping season isn’t over yet, and social media and marketing agency Mr Youth found that users of Facebook and other social media are super shoppers.

A whopping 93 percent of Facebook users have made or received shopping recommendations this holiday season, a figure much higher than what we’ve seen previously.
That comes from an online survey conducted by Mr Youth, which also found that 38 percent of Facebook users posted on a brand page during the three weeks leading up to Black Friday and Cyber Monday. However, brands only respond to 55 percent of potential customers’ posts on the social network (uh, oh!).

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Social Media Users In Love: Romance Update

Social Media Users In Love: Romance Update | visualizing social media | Scoop.it
Social media is a great accelerator for exposing you to potential mates, but does that change the basic way people interact with each other?

The infographic and research experts at Lab42 set out to take the pulse of today’s relationship hunters as well as established lovers, conducting a survey between Oct. 27 and Oct. 30 where they asked 500 social network users over age 18 some rather personal questions about meeting people, cheating, communication and more...

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iPhone vs. Android: The Social App Activities That Set Users Apart

iPhone vs. Android: The Social App Activities That Set Users Apart | visualizing social media | Scoop.it
Just how different are iPhone and Android owners when it comes to the social apps they use?

New analysis from mobile data management startup Onavo, shared exclusively with Mashable, sheds some light on the differences between iPhone and Android users, at least when it comes to their mobile social networking behaviors.

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Airlines: The Future of Loyalty is Social

Airlines: The Future of Loyalty is Social | visualizing social media | Scoop.it

SimpliFlying has done some great research on how frequent travelers use social media. The Future of Loyalty is Social infographic summarizes some of the key findings from the research.

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9 Charts: Americans and the Social-Networking Sites They Love

9 Charts: Americans and the Social-Networking Sites They Love | visualizing social media | Scoop.it

Nearly 70 percent of Americans are keeping up with friends and family online. 

The Tech 2020 report looks at this growing feature of the Internet and of our day-to-day lives. Presented are nine charts looking at which Americans are on these sites and what they're doing there...

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