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Business-to-business marketers today must fully utilize social media channels if they want a chance at surviving alone in the deep recesses of space. A good social marketing campaign often times starts with the blog, or the mother-ship as I like to call it, then branches out to cover each of the social networks with tailored messaging optimized with keywords. Paying attention to the characteristics of each social platform and playing to their strengths is essential to optimizing for maximum virality.
Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks while building brand advocacy. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
In the following infographic, learn more about the elements of a successful social marketing campaign.
The Rise of Content Marketing: This infographic shares how important is content as a marketing segment and why you should consider producing content...
With the amount of content that goes left and right in front of you, on your screen, there are content creators, curators, users that share and consume on a minute to minute basis. Now, that doesn’t mean all that content is successful in reaching its goals or has even been put out there with a business goal.
The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.
Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.
Promote your B2B business on Pinterest: check out how these businesses are successfully using Pinterest.
Have you used Pinterest to promote your business-to-business (B2B) company?
Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest.
A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.”
However, many B2B businesses are still wondering how to promote themselves with Pinterest...
I selected this article, posted by Pam Dyer on socialmediatoday for its comprehensive Infographic and because it gives you great criteria for implementing a strategy that you can measure, tweak and get the best ROI.
We all know the purpose of any data is supposed to help us make business decisions faster while getting better results.
**When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.
**These tools empower companies to start and maintain conversations, deliver first-class customer service, and drive sales — immediately, at the click of a button.
What you will find in this piece:
**How to use the Social Media Lifecycle: The key steps that get you from monitoring to decision, action, and results
**Best practices for monitoring, analytics, engagement, reporting and collaboration, modeled after the most successful brands in social media
**What Social Media ROI is, how to think about it, and ways to measure it
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/xaIteD]