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4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD.
Follow on twitter @4Dpipeline - Insights in product strategy and emerging technology for Mobile, 3D, VR, Augmented Reality, Visualization, CAD, PLM, AEC, BIM, and downstream 3D. 4D Pipeline - We Help You Make Digital Experiences Customers Love.
Curated by Jed Fisher
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Pricing - 5 key learnings from analyzing top B2B SaaS pricing pages

Pricing - 5 key learnings from analyzing top B2B SaaS pricing pages | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
We’ve spent time analysing the SaaS pricing pages of the hottest B2B products to provide you some key insights into what makes them great at winning signups
Jed Fisher's insight:

Pricing can make such a difference to your business. I'd go so far to say 8 out 10 companies that i speak with have big holes in their pricing (or packaging) which can be fairly easily improved upon and which results in serious $$$ improvements to their business.


•It’s very easy to underprice your product
•Don’t price on Cost
•Price on Value
•Align pricing to what customer wants to achieve
•Different types of customers will pay different prices
•It’s always easier to drop the price than to raise the price
•free is not the same as trial
•people will pay for what is value and special to them
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Startup Shootout at NVIDIA Emerging Conference Startup: Could one of these dozen startups be the next Oculus?

Startup Shootout at NVIDIA Emerging Conference Startup: Could one of these dozen startups be the next Oculus? | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

A dozen rising stars in the tech world will soon take to the stage to compete for $100,000 and a shot at glory.

It worked for Oculus. Only a year after appearing at the Emerging Companies Summit, Facebook acquired the virtual reality headset maker for $2 billion.

Jed Fisher's insight:

This is one of my favorite events. It's an excellent format with high quality innovative graphics/3D/GPU-using startups and an experienced panel. The crowd is always filled with VCs and sharp investors and asks excellent questions. I always come away with some new insights.

I've taken a look a most of the startups competing - lots of great stuff.

I was especially impressed with the technology by Artomatix - this is really neat and powerful. Also nice to see CFD finally in the cloud and using the GPU - makes a ton of sense. 

I look forward to seeing you there - ping me to meet up! - jed(at)4Dpipeline(dot)com

More info at:

http://www.gputechconf.com/highlights/emerging-companies-summit

(Disclosure: NVIDIA is one of 4D Pipeline's customers. We often help with the organization of the event)

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What I learned bootstrapping a 6-figure business from school

What I learned bootstrapping a 6-figure business from school | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

This ain’t your typical advice blog post.

By real business I meant a business that has paying customers from day one and that makes enough money every month that I could work on it full time when I graduated.

In about 11 months we’ve built Firefly up to well into the 6 figures in recurring revenue.


Jed Fisher's insight:

The moral to this story is that it is a reminder that "it" can really can be done. 

Creating a successful startup (in any amount of time, let alone one year) is not easy. It requires discipline and a no BS approach (with yourself). It's probably the hardest thing you'll ever do.

I can speak from personal experience when I say that it's just too easy to fall into the process of reading all the best startup advice and to feel really good about progress.

For me - my startup, I made the most traction when i started running out of money/runway - suddenly this "business" that in someways was a "hobby" became - a "i need to feed my family business" - and this got me really moving fast.

Dan explains his (phenomenal and rare) experience on his blog - it's a great read and a good reminder/wakeup for starving entrepreneurs everywhere that everyday counts. Move fast, do more, learn, fix, improve, and focus on what matters most. 

To all those hard working entrepreneurs out there - I have a ton of respect for you - you are living the dream, putting your money where your mouth is. Doing your own startup is one of the best things to do in life but I share Dan's advice and remind you - don't bullshit yourself instead push hard, and find a way to overcome and make "it" happen. 

Good luck and remember, it's a long way to the top if you want to rock and roll!

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Carlos Garcia Pando's comment, September 13, 2013 12:25 PM
Yes, that's my AC/DC fav! Missing Bon Scott. Now it is also my phone's ring tone.
Jed Fisher's comment, September 15, 2013 5:00 PM
Hey - they're their the kings :) Let there be light, sound, drums, guitar. Let there be rock!
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The Rise of Lean And Why It Matters

The Rise of Lean And Why It Matters | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Lean has given enterprises, which have already shaved back on costs, a new language for motivating people to get creative on limited resources.

Jed Fisher's insight:

Are you defining a new market? or are you improving an existing one? This is such a fundamental question but it is one that is often passed over or incorrectly answered. The answer to this question changes almost every aspect of your business strategy.

This article is not only is a good reminder of why Lean and Agile can work so well, the image/table captures the difference between sustaining innovation and disruptive innovation.

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What Do You Need to Do to Improve Sales?

What is the single biggest mistake I see inexperienced startup people do in sales? Wasting time with prospects who aren’t likely to buy simply because they show interest and are nice to them. And, because most startup entrepreneurs aren’t used to sales, they hate to ask the tough qualifying question for fear of being told, “no.” Yet, no can be the 2nd most gratifying quick response you can get in sales. Nothing is worse than maybe or not knowing.

Let me make it simple:

If you can’t identify a problem that a prospect has that you can quantifiably solve you won’t sell anything.

Jed Fisher's insight:

Excellent blog btw, Both Sides Of The Table by Mark Suster.

One of the biggest time wasters i see is the same problem Mark talks about here. It's sales. It's getting your hands dirty and facing cold reality.

Blank says - "get out of the office", and Mark encourages this too. Find out if the problem your product is meant to solve is worth something to your someone. i.e. Do you have a problem I could solve? (and will you pay for it).

Sales is all about qualifying. Qualify, qualify, qualify. Focus on on your target customer, confirm if you have a solution for a problem that they have, and that they have the budget and means to pay for it. Be prepared for "no", and if you get this - keep your head up and move on quickly.

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Out of the picture: why the world's best photo startup is going out of business

Out of the picture: why the world's best photo startup is going out of business | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
One day last month, the seven employees of Everpix gathered at their co-working space in San Francisco to discuss the company's impending shutdown. Wayne Fan, one of the co-founders, opened a...
Jed Fisher's insight:

The product is great, it’s the business model that failed.

Great rare read, a fairly full overview of a fairly successful startup that didnt quite make it. Gives some good insights into the tough balancing act of building a successful startup.
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Creating a Kick A#$ Culture!

The interest on culture debt is really high.

One of the few common characteristics of super-successful companies is that they have a distinct culture.  Google.  Facebook. Zapps. Netflix.  The list goes on and one.  

Maybe you can't create a culture -- but you can certainly destroy it through neglect.  The 2nd Law of Thermodynamics applies here.  Left alone, most things degrade to crap.  In the early days, it's OK to rely on the behavior of the founders and early team to set the culture.  That works great.  The problem with this model is that as you start to grow, there's a fair amount lost in translation.

 

Text from the talk can be found here:

http://onstartups.com/tabid/3339/bid/96107/Culture-Code-Creating-A-Company-YOU-Love.aspx?utm_source=twitter&utm_medium=social&utm_content=7e8e5e52-88d9-470b-ad50-fa42bbe37cb0

 

Jed Fisher's insight:

Slightly off topic but it's another super article by @Dharmesh that is well worth reposting.

Culture is so often incorrectly focused on or is just "fluffy".

What I really like about this slidedeck is that Dharmesh links Culture to Vision and core product management values. Eg What are we doing? Why are we doing it? What do we believe? How do we get there? Who do we need to help us get there? What does success look like?

 

I find that in the best companies, everyone can answer these questions. It's really very hard todo because they are hard questions(!) Working them out in the firstplace takes time, a good PM process, and discipline. That said, once you have a long term vision and plan to get there, then make sure the team knows it and shares it, make it part of your company DNA.

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