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4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD.
Insights into product strategy, emerging technology with Mobile, 3D, Augmented Reality, VR, Visualization,CAD, PLM, AEC, BIM, and downstream 3D. Curated by Jed Fisher http://blog.4Dpipeline.com @4Dpipeline - Making digital products customers love.
Curated by Jed Fisher
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SuperMac War Story 7: Rabbits Out of the Hat - Product Line Extensions

SuperMac War Story 7:  Rabbits Out of the Hat - Product Line Extensions | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

A year after we started repositioning the company, Engineering, which had been working on a family of new products literally for years, came to deliver some good news and bad news....


First, what we proposed is that we take our world class, ten-times-faster-than-anyone board and build an entire product family around it, by slowing it down.  We wanted nine boards, each differing in performance by 10%.  The only real difference between them would be the addition of “wait states” or “slow down” instructions on a chip.  Our entire new product family would be an identical board. 

Jed Fisher's insight:

Outstanding Steve Blank, excellent insight into product management, pricing, and packaging. As he often writes, price around value, not costs. Package for your the target market(s). 

And design outward in, not inward out.

Lots of lessons in this article. Week by week i deal with similar examples when helping customers, it's not usually as simple as this example but then again - it is ;-)

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Here's what we look for in cloud software startups

High search volume, virality, and an economic moat are just some of the factors that help Point Nine Capital's investors decide if a cloud-software startup is worth funding.
Jed Fisher's insight:

Nice article by Christoph Janz at PNC. 

I would like to argue that almost any business (cloud or not) should have "virality". Virality is one of these overused words which does not mean much, Christoph does a nice job of explaining two forms - sharing and publishing.

Another one is the economic moat, find a way to have lockin, ideally for the right reasons (vs sabotaging the user so that they are forced to you product).

Good read.

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Time To Wake Up And Smell The Cloud. IT's Losing Battle Against Cloud Adoption

Time To Wake Up And Smell The Cloud. IT's Losing Battle Against Cloud Adoption | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

As cloud adoption continues to accelerate, IT is the last to know. 

Open source pioneer Billy Marshall once quipped that "the CIO is the last to know," because she was too far removed from what open-source code her IT team was downloading or which SaaS services they were accessing. Now this phrase may apply to entire IT organizations, with major lines of business tuning into the cloud and tuning out IT prescriptions.

Of course, this has been happening for years. What's striking is just how pervasive the shift away from IT has become.

 
Jed Fisher's insight:

 We're funny humans beings, all of us throughout our lives mix between embracing change and then fighting change. 

#Cloud is still one of these topics where almost everyone has a black or white opinion - it's either the near booming future/now or enterprises are not going to be ready (for a while). 

I'm one of the folks in the former camp. To build a new App today and to not build it from day one with the cloud in mind (or deployed) seems like a great way to be outdated from day one. Sure it's good to have a non cloud option but to not have a cloud option - ouch.

Cloud let's your App get tested and tried out as people can just "have a go". As this article points out it often helps you get bask the IT "security guard" (or as Dilbert calls them - "the preventer of information").

To begin a new business is easier than ever before. Your business can run more efficiently, be setup quicker, and be collaborative and transparent from day one. 

Time to wake up and smell the Cloud! 

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Firms need BIM to access a £27bn market by 2016

Firms need BIM to access a £27bn market by 2016 | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Manufacturers of building products must “wake up” to Building Information Modelling, a system to reduce waste and improve health and safety, to access a £27bn.

Companies that make building materials may be aware of Building Information Modelling, or BIM, but they need to wake up to the size of commercial opportunities.

 

Jed Fisher's insight:

The title says it all. BIM opportunities and particular downstream BIM opportunities are MASSIVE. 

Add GIS to BIM and things even get more exciting. Add Mobile/Glass/AR and we can significantly change the way people interact with the buildings we spend our days in. Workflows get changed - people get to do more, do new things, find information, interact, collaborate. 

The Google Maps analogy is a good one - do you even remember what it was like before Google Maps - it will be the similar when BIM reaches the mainstream.

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Google Glass-enabled medicine: the first Google Glass surgery

Google Glass-enabled medicine: the first Google Glass surgery | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Spanish medicine stands to turn Google Glass from spring 2014’s hottest accessoryinto a way to save lives. From the first surgery performed entirely through the eye of the Glass to dozens of mobile applications, Spanish Glass-based innovation is poised to change the way doctors work and communicate


Via Carlos Garcia Pando
Jed Fisher's insight:

Fantastic use case.

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Carlos Garcia Pando's curator insight, September 6, 2013 2:03 PM

Guillen is ready to perform his next Google Glass surgery on September 17, where he will be able to show from his perspective another operation that he invented — wireless arthroscopic surgery, which was first performed in 2007. Guillen and his team at the Clínica CEMTRO de Madrid invented the Wireless Arthroscopic Device (WAD), which is a tiny camera inserted through a small incision used to examine and sometimes repair a damaged joint. Since the joint isn’t fully opened, recovery time is much shorter.

He said that his clinic is “probably the top in the world” for such surgeries and that “all of my patients are out-patient,” including former Spanish prime minister Jose Maria Aznar, footballer Fernando “El Niño” Torres, and several rhythmic gymnasts, an Olympic sport that Spain typically medals in.

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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

 

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).

 

In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.


Via Brian Yanish - MarketingHits.com, Eliza Steely
Jed Fisher's insight:

Nothing other than what you would expect here - main additional point is if you are going to do "social" do it right - because man - there are a lot of companies doing it wrong and spamming my twitter/...

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Startup Metrics, a love story. All slides of an 6h Lean Analytics w...

Everything you need to know about Startup Product Metrics. This is a slideshare exclusive. The full 8hour workshop deck. #iCatapult Workshop - 2013-08-12 Lin
Jed Fisher's insight:

So many startups and new product offerings go wrong when it comes to watching metrics. You finally get your product out the door, you have done everything as well as possible, but then you fail on the Deploy, i.e. learning and watching metrics to see how your product is doing.
If you product is not working, why? is it wrong market fit or not reach your market? is it conversion, or the product not keeping them. Your metrics are your best friend, measure everything, see what works and what does not. Look in the mirror and no matter what you see do something about it.
This article is a nice overview of some of the basics and key concepts.  

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How to make your beta succesful

How to make your beta succesful | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Having external folks engaging with a product for the first time certainly is one of the best and scariest moments in a startup's life. The beta phase is a huge opportunity, as you are finally work...
Jed Fisher's insight:
Apologies for the long loud silence, I've been traveling on a customer tour across Germany, Switzerland, and the UK. Next week I'll be at Siggraph in the US so expect a lot of great updates!
This is a solid article by a Berlin based VC, it's a good list of things to keep in mind for your successful beta.The only big point I that could do with a bigger mention is around targeting. So many folks put it out their software with the hope that "if i build it they will come". They don't. Your targeting and your value statement brings them.
Before building your product to beta, test your value statement! Don't just ask if people like it, ask them would they buy it, if they say yes, then get them to put money towards the development - it's hard but when they do it you KNOW you are building something they desperately want.For <customer segment>Who need <value prop>
The author mentions some good mistakes to avoid. Without doubt the absolute hardest thing to do with any product launch is not to have "Confirmation bias: only focusing on data that supports your thinking, hearing what you want to hear". 
No one likes to hear their shit stinks :-) but for all of us it does.
Listen, learn, improve.
Remember the 4 easy steps - to how to be good at anything
1.Do it
2.Get feedback on how you suck
3.Study how to improve at where you suck
4.Repeat
Happy Beta Testing! 
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GM commits to in-car apps by the end of the year

GM commits to in-car apps by the end of the year | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
General Motors has shown off prototypes of its in-car app platform for months, but today the automaker has finally committed turning its tech demos into a reality. In an interview with CNET, March...
Jed Fisher's insight:

In response to Ford Sync (an open App approach) - GM moves forward with it's App strategy. 

 

As mentioned previously, there are so many solutions that really fit well for an in-car experience. The key for the App developers is to make compelling Apps that make sense and work well from within the car. 


We can hopefully expect to see Apps for radio/entertainment, finding a place to park, locational/GPS services, smart telematics, car service/repair, traffic management, weather/environmental reporting.


More can be found about Ford Sync at http://sco.lt/8zw26L

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BIM/CAD File Format Support in Architectural iOS Apps

BIM/CAD File Format Support in Architectural iOS Apps | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

The big four BIM players include Autodesk Revit, Bentley Microstation, Graphisoft ArchiCAD and Nemetschek Vectorworks Architect. 

For CAD formats Autodesk DWG is an industry de facto standard. The less proprietary format DXF is also a universal standard for information exchange. Autodesk’s less popular DWF format also has iOS support among apps. Bentley’s approach to iOS apps is its i-model format. One needs the Bentley desktop applications to create i-models.

We have included some open-standard 3D CAD formats with robust market use and acceptance. These are quite common on the MCAD side but also have use in AEC in limited form. Within this group is listed the IFC 2×3 file format for BIM.

We are going to start with propriatary formats first and then review the most popular open formats below.


Jed Fisher's insight:

I've dealt with over 120 3D / 2D Vector formats in my time (the Right Hemisphere platform read about this many), you name it, I've had to deal with it. I know them all and hate them all ;-)  

For the last 15+ years people have talked about one 3D file format to rule them all. It hasn't happened in MCAD, it hasn't happened in DCC/3D, and it's not going to happen in AEC CAD.

That said, it's good to be aware of the main formats, those that are open and those that are proprietary. 

Whether you deal with DWG, DWF, DXF, SKP, IFC, OBJ, 3DM, i-models, or other; this article is useful to you. It's a good overview to the main format supported formats in architectural iOS Apps. It's also part of a good series on iPad Apps for architects

http://architosh.com/2013/03/ultimate-ipad-guide-apps-for-architects/

Let me know any questions you have.

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Tinkercad to close its web-based 3D modeling tool, making way for new Airstone project

Tinkercad to close its web-based 3D modeling tool, making way for new Airstone project | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Tinkercad, a browser-based 3D modeling tool that helps everyday people create useful prototypes and professional renders, will be shutting down so that its team can continue developing Airstone, ...
Jed Fisher's insight:

It's sad to see Tinkercad go... Tinkercad had a loyal following of fans but it appears they must have struggled to monetize the business. The tech and team have closed the door but opened a new company call Airstone Labs.

 

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9 More Reasons to Invest in Inbound Marketing

9 More Reasons to Invest in Inbound Marketing | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

What is Inbound Marketing?

Inbound marketing (wikipedia) is a term that can mean different things to different people. At HubSpot, we've created the inbound marketing methodology, which is what inbound marketing means to us. For the last year or two, I've explained it in 5 steps.

Attract trafficConvert visitors into leadsConvert leads into salesRetain, upsell and cross-sell to existing customers.Analyze each activity for continuous improvement.

And here's the current official explanation of the inbound marketing methodology:

Jed Fisher's insight:

I hear the terms guerrilla marketing and social marketing a lot. Very few people are specific with what this is and how it works.

It's taken me a long time to "get it" and I'm still learning a lot on this area. Hubspot not only make a great platform for helping Inbound Marketing but  they also practice what they preach and do a damn fine job at it. 

If you followed this article from start to finish you will almost certainly improve the profitability of your business. 

Marketing can often seem like witchcraft, it shouldnt be like this. What I love about the principles outlined in this article is that they are based on solid facts and evidence based information 

1. Inbound Marketing is *Predictable*.

2. Inbound Marketing is *Trackable*.

3. Inbound Marketing Efforts Can Be *Directly* Attributed to Revenue.

4. Inbound Marketing Only Requires Small Bets that Can Each Generate Big Returns.

5. Inbound Marketing Creates the Foundation for Generating a *Measurable* ROI from Advertising.

6. Inbound Marketing Creates Content That Will Have a Positive Impact on Your Business Long into the Future.

7. Inbound Marketing Attracts a *Global* Audience.

8. Inbound Marketing Analytics Enable Improvement Over Time.

9. Inbound Marketing Results are *Cumulative & Compounding*.

Finally, be sure to look at the newspaper diagram and the final diagram in this article. 

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ComplexInsight's curator insight, February 12, 2013 12:07 PM

Great catch from Jed Fisher at 4D Pipeline. In bound marketing is how you atttract people to your site and how you convert them to customers, subscribers etc. Its a process orientd flow and is best done when measured. Jed scooped a great article from HubSpot - seriously worth the the time to read if you are looking to increase the number of people who read your blog, research or convert to to online customers through your site. Click on title to learn more and if you want to learn more on product management visit 4Dpipeline.com. 

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Transforming ArcGIS into a Platform | Esri Insider

Transforming ArcGIS into a Platform | Esri Insider | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Transforming ArcGIS into a Platform, One of the primary drivers of the ArcGIS as a platform initiative has been making GIS easier not only for new users but for advanced users, as well. In addition, the platform is open, extendable, and can be leveraged by others, facilitating both the integration of other geospatial technologies, as well as other enterprise IT and web services of many origins. Looking to the future, we see our platform strategy as being of great benefit and value to our users, partners, developers, and ultimately the world itself. It is already creating an ecosystem and community of GIS users who are leveraging each other’s resources and knowledge.

Jed Fisher's insight:

Interesting thoughts from ESRI founder Jack Dangermond.

Firstly this article gives an insight into the process of evolving a "Tool" to a cloud based "Platform" (a difficult feat in itself and something that many are pursuing in their own disciplines and fields).

Secondly, because again we are seeing the (potential) power of opening up a platform to "the masses" (aka downstream). That is, creating an open ecosystem and making complex useful data available in simpler forms for downstream users. In turn, some would argue that if you can get people hooked on your data then it will increase the need for more contact (demand and supply equation).

People talk about "Big Data" all the time however it's often overlooked that the data must come from somewhere. I love that we are seeing more and more disciplines open up. CAD, AEC, GIS, and Manufacturing all seem to be trending towards opening up their platforms and their resulting data which in turn allows us to (potentially) have an incredible, powerful and connected experience.

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ComplexInsight's curator insight, February 12, 2013 12:38 PM

Great catch from Jed Fisher at 4D pipeline on how ESRI are evolving from a tools company to a platform company.

 

 

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How HubSpot Runs Its Marketing Team [Inside Look]

How HubSpot Runs Its Marketing Team [Inside Look] | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Learn how HubSpot hires, structures and measures it's own marketing team.
Jed Fisher's insight:

Marketing is so often looked at as a "mystery" or something that just happens or is quick and easy to do. It's anything but this.. 

Hubspot is a fantastic company with a great product offering, this article gives an inside look into how they structure and build out their marketing and related teams and what they look for when hiring marketing people. 

The D.A.R.C. qualities outlined provide a great summary/focus for what to look for with marketing hires. Very helpful.

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Apple's CarPlay: What You Need to Know

Apple's CarPlay: What You Need to Know | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Apple finally took the wraps off its in-car software platform, CarPlay on Monday. Now that that we've had some time to take a look at its particulars, it's time to delve into exactly what this new mobile environment means for the drivers and automakers alike.

 

iPhone users always want their content at their fingertips," said Greg Joswiak, Apple’s vice president of iPhone and iOS product marketing, in a statement. "CarPlay lets drivers use their iPhone in the car with minimized distraction."

 

Jed Fisher's insight:

 This is a good look at what Apple's CarPlay system is and how it may stack up against the competition.

It's also a good article to follow the Internet Of Everything link.

I'm very interested in this. There are a ton of solutions that really fit well for an in-car experience. The key for the App developers is to make compelling Apps that make sense and work well from within the car. 

It seems to me that this is a very small but safe step for Apple. It allows for some basic Apple iOS integration and probably "holds the fort" until they are able/ready to be more disruptive.

Ford's Open Sync and open developer approach is enticing a lot of people.

Regardless, to whoever "wins", I love that this will result in Apps that let me better engage, use, and understand my particular vehicle, it's location, and what can be done with it. I personally, cannot wait until we go beyond Music/Maps/Voice-control - there is so, so much more.

 

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It’s Over For Paid Apps, With A Few Exceptions

It’s Over For Paid Apps, With A Few Exceptions | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Is it over for paid mobile apps? That's the general thinking these days, as the App Stores fill up with "good enough" alternatives to paid apps, while major publishers game the charts with free offerings that make millions which can then be used...
Jed Fisher's insight:

Gone are the days of writing a simple App/Game and charging $1 for it to make a million...

The App Store is now incredibly competitive and the biggest challenge is route to market and just being found.

Even when your App is found it's hard to charge for it. One, people now expect and want "free", and two, because of the very nature of an App. i.e. An App should solve a single serve need, i.e. do one thing (point solution) really well. 

The challenge from a business model point of view is it's hard to charge for this and hard to defend against (someone else doing the same thing). 

So instead aim to solve a *complete* customer workflow (or workflows), this is valuable, this is significant. To do this however often (not always) requires more than just an App, it requires a platform of sorts. The advantage of doing all this work is it opens the door for different business models (SaaS, etc) and is also easier to defend against.

As always, the best rule of thumb is to *solve a customer need*. If you do this, you can make money from it. Guaranteed.

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This Google Glass baseball app brings real-time game info directly to your face

This Google Glass baseball app brings real-time game info directly to your face | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Google Glass might be the best thing to happen to baseball since Mariano Rivera. Via an app called Blue, Glass can now give baseball fans real-time info as they watch games. The app, which has alre...
Jed Fisher's insight:

Following my last post - here is another nice example Google Glass app.

Remember folks - this is only the beginning!

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Kitkat 4.4

Kitkat 4.4 | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
The future of confectionery has arrived. Ladies and gentlemen, welcome to the Android powered KITKAT 4.4. #AndroidKITKAT

Via User Experience
Jed Fisher's insight:

Marketing - if they are talking about you then you have been successful ;-)

I love this. Click the link and have fun a read.

It's brilliant because both Google and Nestle benefit tremendously from the marketing and *both* improve and promote their brands.

What i also love about it is that when people think "who can we partner with" we often only think about companies/people in our own industry. Chocolate and Phones - what an awesome completely different match.

However - they both have the same target market - everyday folks. 

And talk about a gutsy BIG decision to go through with. Could you imagine being the executive who pitches this (from either side)? The fact that they not only convinced everyone else in the room but the other company as well is amazing (and then went through with it)

Awesome. Love it :)

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User Experience's curator insight, September 6, 2013 10:22 AM

I dont know why, but this makes me smile. a great interaction between chocolate and technology. Genius!

Jed Fisher's comment, September 11, 2013 6:17 AM
Here is a good link that talks about some horrible branding and product naming -
Will Microsoft Finally End Its Horribly Named Products?
http://www.fastcompany.com/3017059/will-microsoft-finally-end-its-horribly-named-products
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The boom is coming - New businesses powered by new Web Standards, HTML5 and WebGL

The boom is coming - New businesses powered by new Web Standards, HTML5 and WebGL | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
The Cl3ver 3D content authoring site is a project funded by Wayra, an accelerator fund backed by Spain's Telefonica. The young company is making the rounds of potential funders.
Jed Fisher's insight:

Nice job by Cl3ver but the first sentence is key "The boom is coming … another one. Web standards, HTML5, and WebGL are enabling smart young companies to take 3D online."

This is indeed the truth. 

At 4D Pipeline, we've helped many companies create great 3D WebGL experiences. What is best about it is not only have we helped create great 3D WebGL experiences but UNIQUE and VALUABLE great 3D WebGL experiences.

WebGL and mobile allow young companies to take an idea to market that is rich, visual, immersive, and interactive. No longer do you need a team of 60, instead you do it with 1 or 2 developers in a couple of months. 

Take you idea to market today. Time waits for no one!

Reach me at jed [at] 4Dpipeline [dot].com

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Computer graphics market will exceed $142 Billion by 2016

Computer graphics market will exceed $142 Billion by 2016 | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

CG industry currently growing at a 5.3% rate. New opportunities are opening up in all aspects of the industry.

JPR expects the development of traditional segments like CAD/CAM expand as new design approaches in automotive, aerospace, and architecture are adopted. Visualization, a market that has been almost dormant for the past few years, is now poised for significant growth due to the availability of more powerful and less expensive visualization technologies.

Jed Fisher's insight:

As always another quality article by Jon Peddie Research. It's great to see Mobile leading the pack. I've been in the CG industry for almost 20 years now. I've never seen so much activity and so much potential. Great time to be involved in visualization and CG.

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ComplexInsight's curator insight, July 20, 2013 2:07 AM

As has been proven for a long time - where gaming goes - simulation and visualisation markets follow. Jon Peddie has been clear on the potential  value prop of mobile to 3D adoption for a long time and as these figures show - its a key ingredient for delviery of new solutions.

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Here's An Excellent Presentation About The Rise Of Mobile And The Massive Implications

Here's An Excellent Presentation About The Rise Of Mobile And The Massive Implications | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
"Mobile Is Eating The World."

- State of PCs,

- Smart phones units

- World is 2017

- Usage/behaviors

- Dominance of Apple/Samsung

- Tablets overtaking PCs

- 120m tablets in 2012, 66m iPads

- eReader weakening

- iPad dominates use everywhere

- Ecosystem sizes

Jed Fisher's insight:

Awesome, simply awesome summary of why if you are not thinking mobile (and mobile first at that) you are going to be left behind.

 

 

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BIM, augmented reality and collaboration

BIM, augmented reality and collaboration | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

The use of 3D models and handheld devices, coupled with augmented reality technology, has the potential to enable a site operator, engineer, or maintenance technician to better understand advanced modeling data. In addition, it will allow these personnel to work in a more direct and intuitive way than they would with written instructions or electronic manuals.

Jed Fisher's insight:

Too many products add AR as purely just a "feature" (what a waste)..

AR needs to enable something new, an improved use case or a new workflow. Know and understand your customer use cases. Ask the question, how can AR help? 

This is a great example of using AR to show where temporary works (eg: site hoardings, barriers, etc) would be located in a train station.

Don't add a feature, solve a need instead. Well done COMIT + Fiatech + NetworkRail

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Ray Howard's curator insight, April 30, 2013 10:15 AM

Mobile Collaboration Study and Report linked to this article.

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VR is back! Oculus Rift Headset with Quality and Affordable Virtual Reality

VR is back! Oculus Rift Headset with Quality and Affordable Virtual Reality | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Using low-cost components developed for mobile devices, a start-up called Oculus VR hopes to put a high-quality virtual reality headset within reach of video gamers.
Jed Fisher's insight:

Virtual Reality is back and maybe this time to stay!

I recently had a chance to try Oculus at the NVIDIA GTC event and saw firsthand why it's impressing a whole lot of people.

I've been playing with VR headsets for the last 15+ years and this is by far the best experience I've had. What's even better is it's at a cost of  ~$300 (which will probably get even cheaper) (compared to $25K 10 years back).

What's also great is that this is being integrated with existing systems, both content creation tools and viewers and also computer game middleware technology (Unity, etc). Today it's primarily focused on gaming but I really hope we will also get to see some great solutions in Manufacturing, Design, and AEC.

Can't wait to play with my dev kit!

 

About: Oculus VR, have raised $2.4 million from a Kickstarter campaign (one of the most successful ever). The company was founded by Palmer Luckey and the co-founders of Scaleform.The Oculus Rift has been endorsed by big names such as John Carmack, Gabe Newell, Cliff Bleszinski, Michael Abrash, Tim Sweeney, Chris Roberts, David Helgason, and others.

The consumer version is planned to support 1920x1080 resolution.





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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

There are no hard-and-fast rules for brand storytelling, but the classics can guide you. The structure is meant to provide a platform to help you to develop a way to tell your story, or maybe to discover what’s missing from your existing story. It’s not a template for the story — this is an important distinction, because your story will be unique to you, your brand, and the experience you are trying to create.

 

Read the full article to find out how to use these 10 steps (shown in the image above) to start your content marketing hero's journey.


Via Kim Zinke (aka Gimli Goose), Harpal S.sandhu
Jed Fisher's insight:

"What If"is a powerful concept

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Power to the People! The Consumerization Of IT: 7 Ways To Seize The Business Opportunity

Power to the People! The Consumerization Of IT: 7 Ways To Seize The Business Opportunity | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
The consumerization of IT means empowerment for users, a (potential) headache for tech professionals, and an opportunity for third parties that offer products and services that increase the productivity of non-technical workers.
Jed Fisher's insight:

The revolution is here! Power to the people! :-)

IT/Software will never be the same again. 5 years ago we made software for the desktop. Now we think mobile and cloud first. So much so that I can almost not imagine starting a new piece of software for Microsoft Windows only. 

Here is a  simple summary of how to seize the opportunity -
1. Data Anytime, Anywhere.

2. Pick A Tool, Any Tool.

3. Bring Your Own Device (BYOD).

4. Let Me In.

5. Be Social.

6. The Business Proposition.

7. I Can Do It Myself, Thank You.

 

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