Nissan shows off Teana with AR. RTT brings the car augmented on stage.
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Product strategy and emerging technology in 3D, CAD, Visualization, PLM, AEC, BIM, and downstream 3D. Brought to you by Jed Fisher www.4Dpipeline.com @4Dpipeline
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"Before BMW´s driving assistance systems become reality in the various models, they have to be tested. With the dynamic driving simulator experts can create virtual situations in daily life to check the functionality of these systems. This high-tech testing is necessary to guarantee the passenger´s safety on the road." Via João Greno Brogueira
Jed Fisher's insight:
Thanks for link João, The last Ford I rented had terrible visibility with the window reinforcement bar blocking much of my driver side view sight. Nice to see how BMW is trying catch potential design problems like this earlier. Delete the scoop?
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Ford has pulled back the curtain on some details of how it is using AM to speed up production in the design and prototype stages.
Jed Fisher's insight:
I'm looking forward to the day a 3D printer can print a 3D printer :-) So, I've held back on talking about 3D Printing for a while but it's now unavoidable. It's clearly past a fad stage and people are now using 3D printing for new workflows and significant process improvements. Be it a dentist who can now more economically make molds for tooth fillings, or a design engineers who can experiement and better communicate automotive designs, 3D printing is significantly helping. It's also changing where manufacturing is done, moving manufacturing back to being closer to the customer ( http://www.futureworld.org/PublicZone/MindBullets/MindBulletsDetails.aspx?MindBulletID=637) This scoop link is good example to how Ford is using it (Additive Manufacturing).
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Starting today, Ford will be rolling out the Ford Developer Program which will let developers anywhere specialize their apps for use with Ford's Sync functionality using Ford AppLink.
Jed Fisher's insight:
Apps, Apps, and Apps. Will there be an App Marketplace for the car? Let's think about it. For a marketplace to be successful you need a combination of suppliers + consumers + focused content. If this goes into all Ford cars then you certainly have a huge potential consumer base; and it looks like Ford is opening this up to developers (suppliers and content providers), so it could be very good, with many potential Apps which would specialize in improving the vehicle experience. The key to me is finding content and suppliers that really do this, rather than just taking the mobile Apps and porting them to the Ford App world (why not just connect my phone via bluetooth, etc). That said, there are ton of exciting Apps ideas that could do amazing things for the in-vehicle experience. (Could also create some great liability cases :-) For example, an App distracts the driver, who's fault?) Delete the scoop?
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In the ecosystem gamble of "open" or "closed," Ford is putting all its chips on open.
Jed Fisher's insight:
I'm very interested in this. There are a ton of solutions that really fit well for an in-car experience. The key for the App developers is to make compelling Apps that make sense and work well from within the car. proprietary system. 
ComplexInsight's curator insight,
March 11, 12:29 PM
While initial focus will likely be apps for in car entertainment and information services, the open sourcing of the API's adds a lot of potential for smart telematics apps that better help with traffic management, environmental reporting etc as well. Be worth tracking this. Delete the scoop?
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Von der Rennstrecke auf die Straße, vom Print-Objekt zu Ihrem persönlichen Augmented Reality Erlebnis. Sehen Sie, wie der Audi R8 interaktiv erlebbar wird --... Via João Greno Brogueira
Jed Fisher's insight:
A fairly nice example of AR for the Automotive. However i still feel this only just touches the surface of what can be done. I would also like to see more VR included in such brochures (for example, being able to "sit" in the Audi and look around the car from the inside). I'd also love to see more examples outside of sales and marketing for example in service and support (eg. showing how a part in a part catalog can be installed). If you are interested in something like this (or better). Contact me jed[at]4dpipeline.com, we are experienced with all the major AR SDKs and technologies.
João Greno Brogueira's curator insight,
January 13, 7:13 AM
From the racetrack to the street, from the print object to your personal augmented reality experience. See how the Audi R8 is an interactive experience - ... Delete the scoop?
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"January 8th, 2013. Autodesk Inc. (NASDAQ: ADSK), has completed the acquisition of PI-VR, a privately held German software company that specializes in sophisticated realtime visualization technology"
Jed Fisher's insight:
Autodesk continues its acquisition spree, with the latest acquisition of PI-VR (visualization solutions in automotive and manufacturing). This is after Autodesk as already acquired similar companies in the past like Opticore, and another German visualization company Numenus.de. It's also an interesting acquisition as this software will once again compete with Autodesk Showcase. This leaves Automotive companies now have one less competing visualization solution provider (good and bad). It's now Autodesk, Autodesk, Autodesk, or RTT, Bunkspeed, or a few others. I suspect, RTT and Bunkspeed, will continue to innovate and set the pace for Autodesk to follow. More analysis to come.
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Fantastic example of using Augmented Reality for a product launch. Nice job. Looking forward to seeing more examples like this at RTT Excite later this week! (Munich)