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4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD.
Follow on twitter @4Dpipeline - Insights in product strategy and emerging technology for Mobile, 3D, VR, Augmented Reality, Visualization, CAD, PLM, AEC, BIM, and downstream 3D. 4D Pipeline - We Help You Make Digital Experiences Customers Love.
Curated by Jed Fisher
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Metaio gives virtual reality legs, but it's not the best fit for Oculus Rift or Google Glass

Metaio gives virtual reality legs, but it's not the best fit for Oculus Rift or Google Glass | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
The future of virtual reality is not bound to a chair, so Metaio is encouraging folks to take a stroll. The augmented-reality firm will today unveil its "6D Augmented Reality Holodeck" tech, which ...
Jed Fisher's insight:

Click the link to see the video.

We've (4D Pipeline) found this to be a great fit for walking around an "work in progress" building build. Use AR to see the finished building.

Another way we've used this when doing car interiors, let the user have  a VR experience to what it's like inside the car.

Great to see the technology always improving.

Contact me to hear how 4D Pipeline can help your next App/product.

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Out of the picture: why the world's best photo startup is going out of business

Out of the picture: why the world's best photo startup is going out of business | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
One day last month, the seven employees of Everpix gathered at their co-working space in San Francisco to discuss the company's impending shutdown. Wayne Fan, one of the co-founders, opened a...
Jed Fisher's insight:

The product is great, it’s the business model that failed.

Great rare read, a fairly full overview of a fairly successful startup that didnt quite make it. Gives some good insights into the tough balancing act of building a successful startup.
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iOS and Android arms race - great big picture summary

iOS and Android arms race - great big picture summary | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Jed Fisher's insight:

Good infographic with all the key information, including comsumer income level.

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Augmented Reality driving downloads and engagement for IKEA Catalog App

Augmented Reality driving downloads and engagement for IKEA Catalog App | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

It’s been a little more than a year, and the 2013 IKEA Catalog App, the most downloaded app of 2012, is back for 2014 with first-of-its-kind augmented reality features.  

If you remember last time, there were 43 pieces of content, augmented or otherwise activated. 

And better than ever, catalog readers can place, move and share over 100 pieces of furniture in 3-D Augmented Reality. 

 

Jed Fisher's insight:

Ikea has just rolled out some significant updates to their Augmented Reality Catalog.
Many people have asked me if this functionality results in more business and better customer engagement.

 

To me the case is clear. Watch the IKEA keynote at the Metaio AR Conference in late 2012, http://www.youtube.com/watch?v=lkDdNcs6ICI&list=PLhbJZa1uXeu66ek4nKEsaJ-SKcYDvAJOJ&index=5

 

You will hear the presenter quote the following stats

- the most downloaded App of 2012

- Great App feedback

- 8 mins usage compared to 3 minute usage

- 5M downloads (mid 2012)

- 30% new users

- 35% increase in scanning. 

- 4.5 out of 5 in App store. 

 

One year later and we see IKEA continuing to invest in AR Catalogs. 
There is a reason - it works! 

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Deloitte report - Augmented Government. Transforming government services through augmented reality

"These new technologies are changing humanity's view of itself, giving people the ability to redefine the limitations and capabilities of the species, changing the nature of what it means to be human."

Jed Fisher's insight:

Outstanding report on Augmented Reality by Deloitte. Tons of great information in here and packed with some great examples what you can do with augmented reality. 

It's funny, I used to think of AR as a technology looking for a market as there are so many really poor AR demos out there, eg "view a QR code for a popup ad".

Now I look at AR as simply a user interface extention. If used right it can completely revolutionize the user experience for your App, saving customers time, adding value, and helping people understand context. 

 

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Meet 4D Pipeline at the Augmented World Expo next week (Santa Clara, CA, USA)

Meet 4D Pipeline at the Augmented World Expo next week (Santa Clara, CA, USA) | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Now in its 4th year, Augmented World Expo (Formerly ARE) has assembled the biggest names — from the hottest startups, to leading AR providers, and Fortune 500 corporations — to showcase the world’s best augmented experiences in all aspects of life from entertainment, brand engagement to enterprise & industrial, urban & architecture, education, automotive, government, and commerce.

Jed Fisher's insight:

The 4D Pipeline team has been attending AWE for the last 3 years. It's one of the premier AR events and we can highly recommend it.

If you plan to attend shoot me an email and we can organize a meet up

jed (at) 4Dpipeline.com

AWE2013 Santa Clara, CA, USA, June 4-5. 

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PLM and The Art Of Simplicity

PLM and The Art Of Simplicity | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
For many years, enterprise software was known as a place where development of new features was one of the main priorities. To have comprehensive list of features was considered as absolute necessity.
Jed Fisher's insight:

As always, another great article from Oleg.

I too am seeing the same thing. Finally even the "big" "slow" enterprise companies are demanding better software. Just because it's "made for enterprise" does not mean that it needs to be complicated. In fact, it's even more important that it works as simply as possible.

IT workers are demanding the simplicity and elegancy that they have come to expect in their consumer lives at work. We want software (Apps) that "just work", they should be easy and simple to use, they should not require training, we rightly so want the complex made simple. This is entirely fair and reasonable and is exactly what ISV in manufacturing and AEC need to be making. 

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Ford's Letting Anyone Write Apps for Cars with Its New Developer Program

Ford's Letting Anyone Write Apps for Cars with Its New Developer Program | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Starting today, Ford will be rolling out the Ford Developer Program which will let developers anywhere specialize their apps for use with Ford's Sync functionality using Ford AppLink.
Jed Fisher's insight:

Apps, Apps, and Apps.  Will there be an App Marketplace for the car?

Let's think about it. For a marketplace to be successful you need a combination of suppliers + consumers + focused content. 

If this goes into all Ford cars then you certainly have a huge potential consumer base; and it looks like Ford is opening this up to developers (suppliers and content providers), so it could be very good, with many potential Apps which would specialize in improving the vehicle experience.

The key to me is finding content and suppliers that really do this, rather than just taking the mobile Apps and porting them to the Ford App world (why not just connect my phone via bluetooth, etc). 

That said, there are ton of exciting Apps ideas that could do amazing things for the in-vehicle experience.

(Could also create some great liability cases :-) For example, an App distracts the driver, who's fault?) 

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The Future of UI and the Dream of the ‘90s — UX/UI human interfaces

The Future of UI and the Dream of the ‘90s — UX/UI human interfaces | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

This visual concept was seemingly fully formed towards the end of the 90s. Design aesthetics became systems of mathematically arranged lines, geometric shapes, numbers and cold colour palettes. All interfaces were stripped of humanistic elements aside from the occasional AI human face.

In this dream from the 90's, we hoped for a world where every computer knows us personally. We would wake up to them, have them around us all day, and they would be the last thing we interact with before we go to sleep. They would predict our needs and wants and all interfaces would feel as natural as having a conversation with a friend. Technology would become our primary means (or only means) of communication and we would form relationships with these objects that take care of us.

In other words, we’re expected to translate our emotions through emotionless interfaces.

Jed Fisher's insight:

#Design

Really interesting read. Talks about the big comparison of the Minority Report UI's we dreamed about in the 90s "emotionless interfaces" to the App UX experience we have now (incredibly

emotional).

I especially liked these two thoughts:

"In other words, we’re expected to translate our emotions through emotionless interfaces".

and "The pursuit of delight is in the details".

Some fantastic details throughout the article. Hat's off to the author. Compelling read. Reminds me a lot of the great book by Alain De Botton, Architecture Of Happiness.

Design is not only about efficiency, it's about delight, it's personal, and it's about a pleasurable experience.


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How much does it cost to develop an app? The true price of starting from scratch

How much does it cost to develop an app? The true price of starting from scratch | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Everyone knows about the big names:  Angry Birds, Candy Crush, Facebook, Twitter, Uber, Instagram. Countless others have transformed mobile apps from a millennial phenomenon into something even old ladies use with their bridge club. App development has become a multi-billion dollar industry with seemingly endless potential.

So, how does an entrepreneur enter this business?  How do you build an app?

Jed Fisher's insight:

Interesting article. $150K for an App is a lot! I suspect part of the reason for this biting off a lot (too much) for a version 1.0. 

I'm used to quickly identify, evaluate, and test product ideas (rapid design and prototyping) and then quickly (but effectivily) building software (rapid development). 

What I love about "App" development is that can be so quick, it is interactive, it's fun, it's effective, and low cost to develop for! It is very reasonable to have a strong version 1.0 at a fraction of the above cost.


At 4D Pipeline we employ a worldwide interdisciplinary team of product managers, designers and software developers that work together to quickly develop prototypes and then MVP's. The Minimum Viable Product process helps keep costs down and takes an “aim an steer” approach for the best possible product outcome and experience.On time, on-budget, great results. You own all the IP.


Understanding what's most valuable (define),

Focus on the user and their experience (design)

Rapid MVP development (develop)

And make a social/viral/sharing product (deploy).

 

Define | Design | Develop | Deploy.

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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

 

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).

 

In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.


Via Brian Yanish - MarketingHits.com, Eliza Steely
Jed Fisher's insight:

Nothing other than what you would expect here - main additional point is if you are going to do "social" do it right - because man - there are a lot of companies doing it wrong and spamming my twitter/...

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Havok’s Free 3D Engine For Mobile Game Developers Is Now Available

Havok’s Free 3D Engine For Mobile Game Developers Is Now Available | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Games built with Project Anarchy can be published without any sort of licensing fees on iOS. A new 3D engine from Havok (the same people that built the engine behind some of the world’s biggest games, from Assassin’s Creed to Halo 4) that would be completely free to mobile game developers.

Jed Fisher's insight:

I remember when 3D physics engines first came out (~15+ years ago now), launched at one of the Game Developers conferences. There was Oxford Dynamics Math Engine and the Havok engine (and that was it). My team at the time was working on our little physics engine (specially for car games) and it was good but in truth I didnt have a clue on how to sell or bring this to market.

I remember everyone saying that there would never be a real need for such a dedicated engine, let alone hardware support for such things.

Wow, times have changed. Since then many have come and gone (Renderware was another big player). Havok still remains and is now owned by Intel. 

Today physics engines would be written with NVIDIA CUDA and be GPU accelerated, Havok remains CPU accelerated due to their long lasting Intel connection. Intel holds on tightly to it as an example to the usefulness of a CPU. 

It was a nice blast from the past to see Havok again. Havok has since moved beyond just physics and now releases their 3D game engine "for free" for iOS (and thus they are competiting with Unity 3D). 

 

 

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Fancy takes its design-centric shopping experience to Glass

Fancy takes its design-centric shopping experience to Glass | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Today Fancy, a popular design-focused shopping experience for the Web announced that it has created an application for Google's Glass platform. The app, which you can find here if you ...
Jed Fisher's insight:

I'm someone who generally hates shopping but yet I happen to have purchased items on fancy.com. I was hence pleasantly surprised to see their nice little Glass App.  

If you haven't been following all the Google Glass news, take a look at the video, you'll get a really clear picture (hehe pun) of the Glass experience.

I'm looking forward to developing some first Apps for Glass.

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Augmented Reality 3D tracker (Ford Ordinary Maintenance)

Have you ever had a problem with your car, but were left completely and utterly bewildered when you popped the hood in hopes of fixing it yourself? 

 

Demoed here on a Ford, not only does the app track and virtually label the most important engine components in real-time, it also includes animated demonstrations of where and how to top up fluid levels, and even check the oil. 

Jed Fisher's insight:

Nice use of AR with some 3D shape detection.

This is a good example of a typical 3D AR App that we build for our Clients.
If you have such a need get in touch with me - jed(at)4Dpipeline.com

I look forward to sharing some of our soon to be released projects.

BTW, you can catch the 4D Pipeline team at the AWE2013 next week in Santa Clara, CA, USA, June 4-5. http://augmentedworldexpo.com/

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Ford Goes Open Source to Speed App Development

Ford Goes Open Source to Speed App Development | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
In the ecosystem gamble of "open" or "closed," Ford is putting all its chips on open.
Jed Fisher's insight:

I'm very interested in this. There are a ton of solutions that really fit well for an in-car experience. The key for the App developers is to make compelling Apps that make sense and work well from within the car. 
I love that this will result in Apps that let me better engage, use, and understand my particular vehicle, it's location, and what can be done with it. 
I'm glad Ford has taken a open approach and not start with some closed

proprietary system. 

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ComplexInsight's curator insight, March 11, 2013 12:29 PM

While initial focus will likely be apps for in car entertainment and information services, the open sourcing of the API's adds a lot of potential for smart telematics apps that better help with traffic management, environmental reporting etc as well. Be worth tracking this.