4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD.
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Game Developers Conference | March 25-29, 2013 | Moscone Convention Center | San Francisco, California

Game Developers Conference | March 25-29, 2013 | Moscone Convention Center | San Francisco, California | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Jed Fisher's insight:

First NVIDIA GTC, then one week later the Game Developers Conference! Two of my favorites. I would love to meet up if you plan to attend GDC. 


Whether you might need a hand with some plugin development, exporter work, or 3D mobile development, 4D Pipeline can help.

Or perhaps you want to help ensure your game will make money? 4D Pipeline can help. 

Often game developers forget that a game is a product, and just like a product/app it should have a clear positioning statement, a focused market, and an innovative business model.

 

Define | Design | Develop | Deploy.

4D Pipeline.

jed (at) 4Dpipeline.com

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Jed Fisher's comment, March 31, 2013 4:50 PM
Good show, not as good as previous years. I was the only person I saw wearing a bright orange Game Developers 2000 shirt :-)
Unity 3D dominated this year. EA and Activision were no shows.
4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD.
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Congrats to our client Simplygon! (and Microsoft) - Microsoft acquires 3D optimization service Simplygon

Congrats to our client Simplygon! (and Microsoft) - Microsoft acquires 3D optimization service Simplygon | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Microsoft today announced that it has acquired Simplygon, a company that develops 3D-optimization solutions for game developers and other industries that need..
Jed Fisher's insight:

HUGE Congratulations to our multiyear valued client Simplygon, and to Microsoft. Great to see this acquisition happen!!

At 4D Pipeline we help companies with Define, Design, Develop, and Deploy great products people love. It's our honor to have helped Simplygon with all these things and in particular with their product strategy.

This acquisition makes huge sense for Microsoft, the makers of the incredibly awesome Hololens which essentially requires Simplygon to take heavy 3D data (MCAD, ACAD, DCC) to it.

Great win for everyone, including I'm sure even Simplygon customers. 

Congrats to the Simplygon team!!

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The State Of Virtual Reality In 2016

The State Of Virtual Reality In 2016 | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
In truth, 2016 was not “The Year of VR.” It was the year of the start of VR. Multiple major tech companies released impressive VR systems that were clearly the first of their kind; flawed and fascinating, destined to be improved upon and replaced. The age of immersive technology is upon us, but its future remains uncertain.
Jed Fisher's insight:

Firstly sorry for my lack of updates this month! I would love to write more but 4D Pipeline is flat out finishing off some exciting Augmented Reality, Mixed Reality, Virtual Reality, and raytracing projects.

Once again, this is a great summary, very glad they mention some of the highlights of VR this year - eg Google Earth and Minecraft. 

As mentioned before, we are creating enterprise VR experiences like car configurators and exciting retail or architectural experiences. These help win customers and convey complex information easier than before. 

 

 

Considering this year that billions have been invested in VR it's hard to see the output yet. I think as the article says, it's really only still the start for VR. I wonder if the investment hype will remain or if it will move to Artificial Intelligence (AI) this year. Regardless, VR has a strong future and we really have only seen the most obvious and first apps. I can assure you there is much more to come.
Augmented Reality (AR) or as Microsoft likes to call it Mixed Reality; this, still to me has far more potential but it's perhaps even earlier in it's days. Hololens really wow'd me, Magic Leap (dont get me started) failed to wow anyone except investors with make-believe videos (I hope to be proved wrong but doubt it), and yet these are still just the first ones in this space (Meta just released their new glasses).

 

Once we can process and visualize graphics on a Hololens as well as we can with VR or the top of the line AMD graphic card; plus scan a room to it's details; then the Hololens v3 is reallly going to be reaaaaaallyy amazing. Yet, today it's already impressive and has enabled a many completely new experiences (far far more than even VR). AR to me means game changers. 

Anyway - if it's one thing for sure we can say about VR, AR, and AI, it's that the world is going to continue to get much much more real in a virtual way! Maybe Elon Musk is correct and we are all part of one big computer game! Reminds me also of the John Lennon quote - "the more real you get, the less real they get!". Peace out :-) Happy Holidays, and have a safe, happy, healthy, prosperous New Year!

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Ikea found 14% of customers have bought wrong sized furniture for their rooms - how VR and AR help retail

Ikea found 14% of customers have bought wrong sized furniture for their rooms - how VR and AR help retail | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it

Today, top brands like, Lego, Rayban, BMW, North Face and Marriott Hotel are testing the waters with augmented and virtual reality. 

Jed Fisher's insight:

Ikea found 14% of customers have bought wrong sized furniture for their rooms  - fantastic data point and again a great example to why AR and Mixed Reality is going to continue to get even more popular. I still see AR/Mixed-Reality over taking VR. Using 3D scanners that will soon be part of our phones and mixed reality headsets like Hololens allows another generation again of completely reimagined experiences.

Find out more - ping me at jed(at)4Dpipeline.com to hear about what we are doing for leading Brands around the world in automotive, apparel and footwear, and consumer products.

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Looking into the not so far future - HYPER-REALITY

Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated…
Jed Fisher's insight:

Normally i hate these sorts of "future" videos but i think this one is spot on. If you havent used Hololens it's hard to see it, if you have you know this is not that far away. Hololens is really a breakthrough due to the z-depth camera and the scanning of your room - from this it allows you to "pin" things to part of your room and interact with the 3D. In the near future our phones will have z-depth cameras (eg the shipping Google Tango devices) and in the slightly further out future we'll have a our lighter Hololens that we wear all the time. Locational+Social+Mobile+3D+Augmented and it makes for a world like this. Not that far away!

-

Interested in AR? Hololens? VR? Mixed Reality? or just making amazing products or experiences? Contact me - it's what my team and I do everyday for leading companies around the world.

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How virtual reality is changing the game in healthcare

How virtual reality is changing the game in healthcare | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
UK hospitals are turning to simulation and the virtual world to train healthcare professionals in medical procedures
Jed Fisher's insight:

Excellent overview of how VR is enabling training and new learning experiences for healthcare.

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VRX 2016 - December 7-8, San Francisco - be there for VR! Contact me for special DISCOUNT code!!

VRX 2016 - December 7-8, San Francisco - be there for VR! Contact me for special DISCOUNT code!! | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it

Virtual Reality goes mainstream!

 

We've just released the detailed agenda for VRX 2016 on December 7-8 at the Mission Bay Conference Centre, SF, featuring senior level speakers from Oculus, Google, HTC, Unity, Epic, Audi, Ikea, BMW, CCP Games, Intel, Ubisoft, Baobab, Survios, NVIDIA, AMD, Havas Media + many more.

See the latest agenda here: http://events.vr-intelligence.com/usa/conference-agenda.php

 

Jed Fisher's insight:

Looking forward to another great VRX event. 4D Pipeline will again be hosting a panel or two with some leading enterprise brands who will be sharing their learnings on real VR projects in their companies. 

Contact me at jed(at)4Dpipeline(dot)com for a special DISCOUNT code (no strings attached!).

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SIGGRAPH 2016

SIGGRAPH 2016 | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Jed Fisher's insight:

Find out why the "who's who of 3D graphics works with 4D Pipeline".  Let's meet up! 

Looking forward to seeing many of you at this year's Siggraph - one of our yearly events. I'll (Jed) will be there along with Tyler and a few members from our growing team. It's a great event to learn some new things, network, and kick off a new project. Ping me to meetup at success(at)4Dpipeline(dot)com

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Microsoft HoloLens | Japan Airlines at Worldwide Partner Conference 2016

See how Japan Airlines will transform the way airline mechanics are trained with a mixed reality app built for Microsoft HoloLens. This is just th
Jed Fisher's insight:

We are doing more and more with Hololens it's an exciting platform. A few things to still improve on but overall very solid and very useful! Contact me to find out what we are doing and how Hololens can help your business 

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HTC Vive VR Headset Review

HTC Vive VR Headset Review | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
The HTC Vive VR headset is one of the most anticipated gaming peripherals of the past decade - but does the reality of virtual reality live up to the hype?
Jed Fisher's insight:

I must say - i love the Vive! Our entire VR team is moving to Vive's now.

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Google shows what Tango is capable of in 3 new videos

Google shows what Tango is capable of in 3 new videos | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
With the announcement of the Tango-enabled Lenovo PHAB2, Google has released three new videos showcasing its power.
Jed Fisher's insight:

I'm not a fan at all of such marketing videos but in this case these are good to explain what Tango can do.

At 4D Pipeline we've been working with similar devices now for some time. You'll see in my past blog entries i talk about how use such 3D sensors with Augmented Reality which together open up many *new* use cases in AEC (architecture, engineering, construction) and in product experiences and configurators. Finally using Tango we can get rid of the distracting AR Markers and now do things like placing a car up on stage and augmenting it or mapping the real world around us and then interact with it. There are loads of use cases we've not even thought about yet. Watch these three videos to get inspired and then talk to me about some specifics for your business.

 

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Existing Phones Unlikely to Qualify as 'Daydream Ready', Says Google, VR Fans Should Wait to Upgrade

Existing Phones Unlikely to Qualify as 'Daydream Ready', Says Google, VR Fans Should Wait to Upgrade | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Google’s VR chief Clay Bavor introduced the ‘Daydream‘ Android VR platform. The branding is an umbrella which encompasses specially designed phones, headsets, and applications which work together to create a high quality mobile VR experience on Android, one that we suspect will rival Samsung’s bar-setting Gear VR.
Jed Fisher's insight:

 

Another significant step towards VR.

Vive still is the clear leader in this very competitive space but Google wants a piece of the pie which it will try to get with it's happy sounding "daydream" announcement. 

Increasingly for consumers mixed devices seem to be winning the VR space race (aka phones that can be used for VR). As much as Occulus and others (Magic Leap?) would like consumers to fork out $3K+ for a top end computer that supports VR (or Mixed Reality), it's a big ask. Phones we already have. 

Let's see what happens next week in the VR space race!

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Here’s the Footage a $5,000 GoPro Rig Can Shoot

Here’s the Footage a $5,000 GoPro Rig Can Shoot | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
GoPro finally has a replacement for all those homemade rigs—i.e. a bunch of GoPro cameras hacked together—designed for shooting 360 video: Its very own rig, which can be all yours for the low, low price of $5,000.
Jed Fisher's insight:

Off topic but wowed when i saw this - how cool is this.

Add VR playback and it's off the charts!

Living in the future is awesome! :-)

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Building VR in VR with Unreal Engine 4 - Early Preview

Epic Games' Tim Sweeney and Mike Fricker give a first glimpse of VR content creation using the first VR Editor for a game engine. Using the Unreal Editor i
Jed Fisher's insight:

It’s great to now see some of best people in the business looking to address one of the next steps of VR, i.e. the need to manipulate our world in VR. In this link we see Tim Sweeney show off their Epics/Unreal’s approach. Another example I recently saw is the Meta Vision guys https://www.metavision.com/

As always - use cases is key. I’m looking forward to seeing more example of social “multiplayer” VR world manipulations.

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The not so secret Augmented Reality plans of Apple

The not so secret Augmented Reality plans of Apple | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it

BGR describes how Apple may incorporate augmented reality with their next smartphone in 2017.

“The way Apple envisions implementing augmented reality into the iPhone is multi-faceted. For instance, Apple envisions iPhone users being able to point their cameras at any number of objects and have the device itself recognize what’s in frame,” says columnist Yoni Heisler.

The article adds that as another example, Apple could build functionality that would allow the iPhone camera to completely manipulate faces. This has caused a lot of excitement in the smartphone world.

 

Jed Fisher's insight:

So a little while back Apple bought Munich based Augmented Reality Metaio. This is a company i knew fairly well and i must admit i did not see it coming at all! Reason, at the time Metaio was the provider of an AR solution (one of the better ones) which used SLAM for markerless AR technology. It was pretty good but still i wouldnt hav thought this would be enough to be bought by Apple. However what they also had was hardware solution and patents to do AR computer vision as fast as possible (with i suspect lower power requirements) on mobiles. Anyway with this, these two things now in retrospect  make a whole lot of sense for Apple (and Samsung, Google, Microsoft, and others) who now are looking at new game changes to win the mobile war.

Tim Cook has talked about how AR will be a game changer, eg "Augmented reality will be an essential part of your daily life, like the iPhone", and "A significant portion of the population... will have AR experiences every day, almost like eating three meals a day."

So now there are many rumors flying about to how it might work. Will we see a "transparent" phone that you can plug into a headset (or not)? will it detect faces? detect flat objects like tables, walls, etc; detect complex shapes? detect markets. Time will tell but it's exciting. If 2016 was the year of VR, then as Tim Cook also says augmented reality will be bigger than virtual reality, so maybe we will see this in 2017!

 

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Microsoft has big plans for VR and AR in 2017

Microsoft has big plans for VR and AR in 2017 | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
It's going to be an interesting year for Windows Holographic and HoloLens.Ever since Microsoft announced earlier this year that it would be opening up its Windows Holographic platform to other device makers, the company has been an intriguing presence in the world of virtual and augmented reality (or "mixed reality," as it's fond of saying).
 

 

Jed Fisher's insight:

Come to VRX VR Event in San Francisco today to hear 4D Pipeline and others share insights in VR and how it's transforming businesses and people's ideas. 

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U.S. VR hardware and software market to hit $38 billion by 2026

U.S. VR hardware and software market to hit $38 billion by 2026 | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it

The U.S. virtual reality market will grow gradually in the next two years, but then growth will kick in and the industry will hit $38 billion in revenues by 2026, according to a forecast by Greenlight Insights.

Jed Fisher's insight:

Not sure i quite agree with how this has been sized. One thing is clear about VR is there is still a LOT of investment going into it! Ping me at jed(at)4Dpipeline(dot)com to find out how we help companies go above and beyond in this space!

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Thoughts of Microsoft's new Paint app for Windows 10

Thoughts of Microsoft's new Paint app for Windows 10 | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Details on Microsoft's plans to redesign its famous paint app for Windows 10 started leaking over the weekend, and now an early version of the app has appeared online for anyone t
Jed Fisher's insight:

I've mixed feelings on this. I love that my passion for 3D and visualization has become so mainstream. I love that developers and Microsoft are thinking now outside of 2D. I love that we have Hololens and VR and Touch to allow us to work better with 3D. 

But it took Microsoft 20 years to make a reasonable Paint app (which i think they ended up acquiring) so i'm not expecting this to hit the nail on the head in terms of usability and experience. I'm also curious about the intended audience. Companies like www.vectary.com  (amongst others) are working towards providing super easy to use tools for Makers who need to work in 3D even though they are not "3D CAD people". 

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Jed Fisher's comment, November 6, 2016 2:18 PM
Here is an impressive video https://www.youtube.com/watch?v=Gc-B03E8g5g
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Daydream VR hands-on: Google’s “dumb” VR headset is actually very clever

Daydream VR hands-on: Google’s “dumb” VR headset is actually very clever | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Awesome on a budget: Google’s virtual reality headset is full of tricks.
Jed Fisher's insight:

Sorry for the lack of updates recently! Rare for me to be quite. Just been head down helping build great products people love. Lots of 3D, Mobile, AR, VR, and Hololens.

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Intel Unveils Project Alloy | Intel Newsroom

Intel Unveils Project Alloy | Intel Newsroom | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
During his opening keynote at the 2016 Intel Developer Forum in San Francisco on Tuesday, Intel CEO Brian Krzanich unveiled Project Alloy, an all-in-one virtual reality solution made from the ground up. A clear example of the future of merged reality today, the Alloy platform completely redefines what is possible in an all-in-one VR platform. … Continued
Jed Fisher's insight:

I have to say i really like this idea, finally we can get rid of those annoying cables! Great use of Intel RealSense! And saves us having to get another big expensive machine to drive VR. Nice thinking Intel. 

PS sorry for lack of recent blogging - i am tweeting @4Dpipeline and will be doing a Siggraph blog soon!

Disclosure - Intel is a customer of 4D Pipelines

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Unity raises $181M monster round at a reported $1.5B valuation

Unity raises $181M monster round at a reported $1.5B valuation | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Over the last few years, Unity Technologies has grown to become indispensable to the gaming industry and much of the entertainment industry as an engine for..
Jed Fisher's insight:

I remember meeting the Unity team in Copenhagen when they were a team of about ±20. It's been great to have seen what David and team have done and watch Unity grow! Exciting. 

Very interesting times now with Epic and Unreal Engine, and all the competition in this super fast moving space. 

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HTC annouce leading 10 billion VR fund - VRVCA

HTC annouce leading 10 billion VR fund - VRVCA | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Making Reality Virtual
The purpose of the Virtual Reality Venture Capital Alliance (“VRVCA”) is to foster long-term growth in the VR industry through identifying, sharing and investing in the world's most innovative & impactful VR technology and content companies.

Formed in 2016, the VRVCA is a close-knit membership comprised of 30 of the top Virtual Reality Investors in the world. We believe that VR is a transformative technology that will revolutionize entire industries, one that will leave a lasting impact for many future generations to come. In order to achieve that dream, we are working tirelessly to ensure that the VR startups today get the resources they need, so that they can grow into the industry titans of tomorrow.
Jed Fisher's insight:

Announced at the Mobile World Congress in Shanghai late last week, it is essentially 30 VC firms grouping (inc Sequoia)  together into a funding network to make large bets on strategic VR companies going forward. VR keeps getting hotter!

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The Mill transforms automotive advertising with The BLACKBIRD® - the first fully adjustable car rig that creates photoreal CG cars.

The Mill transforms automotive advertising with The BLACKBIRD® - the first fully adjustable car rig that creates photoreal CG cars. | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Jed Fisher's insight:

Really interesting idea and product from The Mill. One that I have mixed feelings on.
On one side - they seem to have made a lovely product that helps fulfill a clear need - i.e. to make a commercial/film when the exact car is not yet available or decided upon. On the other hand, i can't help but feel this is in some ways a failure of Computer Graphics and simulation. 

I.e. The Mill has realized it's hard in some cases to work in a fully digital environment or to impose digital on recorded environment, so the BlackBird is the "glue" that let's them get real world physics and do a live take (recording) then easily add the virtual car in place. Still I feel it should be lower cost and faster to lay this all up in your DCC 3D tool of choice, apply real physics, and do this 100% digitally. That said, interestingly - for some at least this is not the preferred route. 

Good food for thought and cool BlackBird :)

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Mobile is Now the First Screen - App Annie Blog

Mobile is Now the First Screen - App Annie Blog | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Mobile Brings Huge Opportunities, but Your Business Needs to Adapt
Jed Fisher's insight:
- App Usage Just Keeps Rising- Mobile Use Is Replacing Traditional Platforms-Mobile Brings Huge Opportunities, but Your Business Needs to Adapt- The Mobile-First Future Is Here- Start Building a Better Digital App Business!
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Google created a VR painting tool

Great example of using VR and all of your 3 dimensions!

Jed Fisher's insight:

Sorry for the lack of updates recently readers. Ill be back to it shortly.  Here is a particular lovely VR use case and perfect User Experience (UX).

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Five burning questions about Magic Leap after Wired's huge profile

Five burning questions about Magic Leap after Wired's huge profile | 4D Pipeline - trends & breaking news in Visualization, Virtual Reality, Augmented Reality, 3D, Mobile, and CAD. | Scoop.it
Wired ran an enormous profile on mysterious AR startup Magic Leap today, written by legendary tech journalist Kevin Kelly. It's incredible, and you should read it, if only because Kelly'
Jed Fisher's insight:

WHAT IS MAGIC LEAP! :-)

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