4D Pipeline - tre...
Follow
Find
16.0K views | +4 today
 
Scoop.it!

Game Developers Conference | March 25-29, 2013 | Moscone Convention Center | San Francisco, California

Game Developers Conference | March 25-29, 2013 | Moscone Convention Center | San Francisco, California | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Jed Fisher's insight:

First NVIDIA GTC, then one week later the Game Developers Conference! Two of my favorites. I would love to meet up if you plan to attend GDC. 


Whether you might need a hand with some plugin development, exporter work, or 3D mobile development, 4D Pipeline can help.

Or perhaps you want to help ensure your game will make money? 4D Pipeline can help. 

Often game developers forget that a game is a product, and just like a product/app it should have a clear positioning statement, a focused market, and an innovative business model.

 

Define | Design | Develop | Deploy.

4D Pipeline.

jed (at) 4Dpipeline.com

more...
Jed Fisher's comment, March 31, 2013 4:50 PM
Good show, not as good as previous years. I was the only person I saw wearing a bright orange Game Developers 2000 shirt :-)
Unity 3D dominated this year. EA and Activision were no shows.
4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD.
Insights into product strategy, emerging technology with Mobile, 3D, Augmented Reality, VR, Visualization,CAD, PLM, AEC, BIM, and downstream 3D. Curated by Jed Fisher http://blog.4Dpipeline.com @4Dpipeline - Making digital products customers love.
Curated by Jed Fisher
Your new post is loading...
Your new post is loading...
Scoop.it!

3DEXCITE Live! 2015 - The international event for 3D visualization

3DEXCITE Live! 2015 - The international event for 3D visualization | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
3DEXCITE Live! is the premier international event for high-end 3D visualization. Experience cutting-edge technology and the latest VR solutions.
Jed Fisher's insight:

Yesterday was SVVR2015 (Silicon Valley Virtual Reality conference).

Tomorrow looking forward to one of my favorite conferences - formally Excite, now 3DEXCITE Live!

Report to come!

more...
No comment yet.
Scoop.it!

Global spending on PLM by industry & geography infographic

Global spending on PLM by industry & geography infographic | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Global spending on PLM by industry & geography from the report Product Lifecycle Management
Jed Fisher's insight:

Excellent site for effective infographics and a fantastic overview of the Product LIfecycle Management industry and numbers. Great for market sizing. 


more...
No comment yet.
Scoop.it!

How to Save Top Corporations from Themselves

“The ‘Jack Welch rules’ no longer work.”


“Everything we knew about corporate innovation has been disrupted,” he added. “The challenge of innovation in the 21st Century has a whole set of issues that the old business school books or even the current ones don’t even begin to describe.”


“Companies dealing with continuous disruption need continuous innovation. Not innovation by exception, but innovation by design.”

Jed Fisher's insight:

Steve Blank the master - sharing his thoughts on why big companies fail at acting like start-ups.

At 4D Pipeline we work with startups and big companies (and everything in between). When we work with startups we are often helping most by allowing them to #domore and by bringing seasoned experience and a process to find their most successful path as efficiently as possible. When we work with Fortune 100's we are often helping them #gofaster, #innovate, and #focus. We bring them a process to innovate by design. 

Talk to me to find out more.

more...
No comment yet.
Scoop.it!

The CAD market returns to growth; reaches $8 billion in 2014

The CAD market returns to growth; reaches $8 billion in 2014 | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
New JPR report says a software giant once dismissed as mature sprouts green shoots.
Jed Fisher's insight:

Thank you again JPR - always with the goods!

more...
No comment yet.
Scoop.it!

Trimble Partners with Microsoft to Bring Microsoft HoloLens Wearable Holographic Technology to the AEC Industry

Trimble Partners with Microsoft to Bring Microsoft HoloLens Wearable Holographic Technology to the AEC Industry | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Trimble is working with Microsoft to develop a new generation of tools, integrated with the HoloLens holographic platform on Windows 10. Make sure to watch the (marketing) videos. This is the world...
Jed Fisher's insight:

AEC (Architecture, Engineering, Construction) is finally starting to get it! The world is no longer run by desktops, mobile is here, wearables are coming. VR, AR, this is the way we can interact, understand, and explain our environment.

Trimble is looking ahead, together with their mix of digital design products like Sketchup and other CAD packages, with their wealth of construction products (including high precision location hardware), they are well placed to make use of HoloLens and similar VR/AR technology. 

Imagine walking around a construction project and being able to see where the foundation will be placed, where the piping will be, what the building will look like. Then - take a walk down the street and have x-ray vision to see the new fibre optic cables that have been laid underground. These sort of workflows are finally just about within grasp and it's technologies like HoloLens and other wearable VR hardware that is enabling them. Expect many exciting products and experience ahead!

more...
No comment yet.
Scoop.it!

Microsoft just showed a live demo of its crazy holographic computer

Microsoft just showed a live demo of its crazy holographic computer | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Microsoft just showed us what HoloLens apps will look like.
Jed Fisher's insight:

I think i've been in the business too long ;-)

So far not I'm not overly impressed. HoloLens and Magic Leap have made some big promises, it's not clear if they will deliver or not - I'm still hoping! But so far the demos mainly focus on identifying walls and floors and table tops, this is handy for placing objects in the room, making monsters come through walls or putting up TV screens. That said, it's not hard to detect these surfaces and these sorts of applications feel a little limited to me. 

I was hoping for a more collaborated VR experience or something that delivers on some of the mockup VR images Magic Leap put out -eg a whale flying out of the water over the beach - allowing everyone to look at the same location and see the whale from different angles.

Anyway </rant> 

This is still very cool :-) 

Nice job Microsoft and HoloLens team!


more...
No comment yet.
Scoop.it!

NVIDIA GTC 2015, Part 2: Physically Accurate Visualization to Preempt Catrastrophic Design Flaws

NVIDIA GTC 2015, Part 2: Physically Accurate Visualization to Preempt Catrastrophic Design Flaws | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Death ray is not an imaginary phenomenon, not something unleashed from the Death Star in the...
Jed Fisher's insight:

Dear readers - I must apologize for not writing an NVIDIA GTC summary this year - as you know it's one of my favorite conferences and once again 4D Pipeline was very active at the event assisting NVIDIA and many of our customers with their presentations.

Thankfully @KennethwongSF and the Desktop Engineering team have put together a nice summary on the event. 

more...
No comment yet.
Scoop.it!

What Do You Need to Do to Improve Sales?

What is the single biggest mistake I see inexperienced startup people do in sales? Wasting time with prospects who aren’t likely to buy simply because they show interest and are nice to them. And, because most startup entrepreneurs aren’t used to sales, they hate to ask the tough qualifying question for fear of being told, “no.” Yet, no can be the 2nd most gratifying quick response you can get in sales. Nothing is worse than maybe or not knowing.

Let me make it simple:

If you can’t identify a problem that a prospect has that you can quantifiably solve you won’t sell anything.

Jed Fisher's insight:

Excellent blog btw, Both Sides Of The Table by Mark Suster.

One of the biggest time wasters i see is the same problem Mark talks about here. It's sales. It's getting your hands dirty and facing cold reality.

Blank says - "get out of the office", and Mark encourages this too. Find out if the problem your product is meant to solve is worth something to your someone. i.e. Do you have a problem I could solve? (and will you pay for it).

Sales is all about qualifying. Qualify, qualify, qualify. Focus on on your target customer, confirm if you have a solution for a problem that they have, and that they have the budget and means to pay for it. Be prepared for "no", and if you get this - keep your head up and move on quickly.

more...
No comment yet.
Scoop.it!

Onshape 3D CAD now open for business; use for free; pay for privacy

Onshape 3D CAD moves into open beta today as the first fully browser-based mechanical design software.  It can be used on any WebGL-compatible browser, from any desktop, notebook, tablet, or smartphone. The software uses cloud technology to redefine how files are created, shared, and managed.

Jed Fisher's insight:

Onshape started with the founders of Solidworks plus ~$64M in VC funding. They've had a number of years now they've been working in stealth and have recently launched with what was expected. i.e. cloud CAD.

The "access anywhere" and collaborate makes a ton of sense obviously but we are now seeing non "full cloud" CAD packages enabling this as well (with the heavy work being done on the desktop and the collaborative work being shared in the cloud). Onshape and also Autodesk Fusion (and a few others) are doing everything in webgl in the cloud. 

Will this be enough? 

I have my doubts. Winning as a new CAD product takes more than just a cloud delivery. That said, with $$ in the bank and some big players on their team OnShape still is in a good position to do well. Will be fun to see how they do.

more...
No comment yet.
Scoop.it!

Startup Shootout at NVIDIA Emerging Conference Startup: Could one of these dozen startups be the next Oculus?

Startup Shootout at NVIDIA Emerging Conference Startup: Could one of these dozen startups be the next Oculus? | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

A dozen rising stars in the tech world will soon take to the stage to compete for $100,000 and a shot at glory.

It worked for Oculus. Only a year after appearing at the Emerging Companies Summit, Facebook acquired the virtual reality headset maker for $2 billion.

Jed Fisher's insight:

This is one of my favorite events. It's an excellent format with high quality innovative graphics/3D/GPU-using startups and an experienced panel. The crowd is always filled with VCs and sharp investors and asks excellent questions. I always come away with some new insights.

I've taken a look a most of the startups competing - lots of great stuff.

I was especially impressed with the technology by Artomatix - this is really neat and powerful. Also nice to see CFD finally in the cloud and using the GPU - makes a ton of sense. 

I look forward to seeing you there - ping me to meet up! - jed(at)4Dpipeline(dot)com

More info at:

http://www.gputechconf.com/highlights/emerging-companies-summit

(Disclosure: NVIDIA is one of 4D Pipeline's customers. We often help with the organization of the event)

more...
No comment yet.
Scoop.it!

An Early Look at WebGL 2

An Early Look at WebGL 2 | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
One of the common requests we’ve had since we started work to bring high-end gaming to the Web is the desire to take advantage of ...
Jed Fisher's insight:

WebGL continues to move ahead, gain support, and advance. Unity and Unreal are now both publishing to it (with their recent releases) and this means there will be a HUGE increase in the amount of WebGL content. Add to this WebGL 2 is coming soon (to the OpenGL ES 3.0 standard).

WebGL -> Better, Faster, Everywhere.

At 4D Pipeline we do a ton of cutting edge WebGL projects, including WebGL CAD tools, cloud rendering, building explorers, car configurators, and product retail experiences. Contact me to learn more and find out why our customers include some of the best of the best visualization brands like NVIDIA, Unity Technologies, Dassault Systems, and many others.

Reminder - we are currently looking to hire more WebGL experts in Europe. Ping me at success@4Dpipeline.com


more...
No comment yet.
Scoop.it!

HTC Vive: This Is Valve's Virtual Reality Headset

HTC Vive: This Is Valve's Virtual Reality Headset | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Just the other day we heard that Valve is getting ready to put out its SteamVR headset. HTC is making it, it's called the HTC Vive and it'll be out—for real—by the end of the year. Game on, Oculus.

Unlike other virtual reality headsets, which have surfaced as early prototypes with a developer version off on the horizon, the HTC Vive is virtually done. Yes, there is still a developer kit on the way (this spring) but HTC and Valve are swearing up and down that the real one will come out before year's end.
Jed Fisher's insight:

The VR space race continues!

Oculus, Magic Leap, Sony, Microsoft HoloLens, Samsung, Google?, and now one of my favorite companies - Value with HTC -have announced HTC Vive VR headset and SteamVR.


What's interesting:

"The end result, though, is that the HTC Vive and SteamVR are intended to be a far more holodeck-y experience than the Rift, which Oculus has stressed on multiple occasions is a sit-down device, at least in the first generation. HTC and Valve want you to get up and walk around; it's intended to be part of the experience.

"

What i think is also interesting is there is a camera on the outside - to me this means potential "AR". Augmented Reality. We will have to wait and see.


We should learn more this week at the Game Developers Conference in California. 4D Pipeline will be here - so ping me to meet up.


PS Additional related announcement, Samsung has also just announced their new Galaxy S6 which has a 577 pixels per inch - for reason to support their GearVR experience. The VR space race continues!

Here is a good rundown of all the players:
more...
No comment yet.
Scoop.it!

Nike patents augmented reality shoe design software

Nike patents augmented reality shoe design software | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it


A new patent from Nike shows how the shoemaking company is planning to let customers design their own shoes through augmented reality technology. The new designing system looks like a crossover between their online NIKEiD design page and Microsoft Paint.

Jed Fisher's insight:

At 4D Pipeline we've helped a number of customers create and foresee somewhat similar AR design experiences (nothing infringing). It's interesting that Nike has patented the broad concept of using virtual reality headgear to design and customize shoes. There are still of course many many brilliant ideas to allow for even richer product design experiences but this patent shows that big brands are serious about using AR and incorporating it into their in-house workflows (and protecting the "know how"). This is also inline with what I've seen and the design experiences we've helped envision - these are not about AR gimmicks about about making products faster and better than before (using digital/AR experiences).

more...
Jed Fisher's comment, March 10, 9:49 AM
Good rundown on all the players can be found here
Jed Fisher's comment, March 10, 9:49 AM
http://uk.businessinsider.com/faq-vr-and-augmented-reality-headsets-2015-3?r=US
Scoop.it!

Augmented Reality Is Coming To Your Windshield

Augmented Reality Is Coming To Your Windshield | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
A holographic heads-up display ships later this year

Rather than throwing little left-turn arrows up in your field of vision, Navion projects holographic arrows that follow the road in front of you and then onto the road where you need to turn left. There’s no need to look at the navigation screen in the center console to figure out if the robot voice who pronounces everything wrong is telling you to take this left coming up right now or the next one. Navion will just run those green arrows along the correct path right in front of your eyeballs. No headset required.

Jed Fisher's insight:

This sounds pretty amazing, really curious to how well it works. They are in my backyard so ill have to visit and check it out myself.

I must admit i'm very skeptical of the marketing. I am sure they are using a heads up display. However they:
  • strongly imply the arrows are projected onto the actual road 
  • use mockups which show the green arrows totally matting out the environment, whereas it should simply look brighter but with background still visible through the green. Would be quite hard to see anything on a bright sunny day, and also means they couldn't give a toss about a realistic visualization of their tech.
The concept is basically sound at an abstract level, but with major hurdles which is really hard to solve:
  • In order to overlay accurately the box needs to know its position to within a few cm, and also needs to be able to track the terrain as well. So they are talking about a system hundreds of times more accurate than standard GPS.
  • The thing will need to be calibrated to the position and slope of the windshield+ driver's head position in every car
  • If it works by simple reflection (how all HUDs in cars work today) then the size of the device directly relates to the field of view. A small device means you only get a tiny patch of display area which simply won't fill enough of the driver's FOV to align with real world objects
  • If if doesn't work by reflection, and really can present overlays over a large FOV, then the ONLY other option is that a special coating must be added to the windscreen with reflects projected light from the device, basically a translucent projector screen. This seems problematic since other light (sunlight, streetlights etc) is very likely to interact with such a coating, affecting safety/visibility.
Interestingly there is one way I can see of creating full FOV display that only the driver can see, but it would involve a special coating AND the driver wearing the projector device on their head. See here (CastAR) for this tech (which is really legit, because of the coating the light only bounces straight back at the user, so no one else sees what they're seeing).
Apart from the display tech, there is of course the tracking and telemetry challenge. Google's self-driving cars do this using multiple HD cameras + expensive LIDAR scanners + carefully prepared databases of every detail of the limited roads they drive on. These guys imply it's just a little device that you stick on the dashboard.
I'm skeptical but hope to meet them to learn more!

PS thanks to Mark from our team for many of the above insights!
more...
No comment yet.
Scoop.it!

Pricing - 5 key learnings from analyzing top B2B SaaS pricing pages

Pricing - 5 key learnings from analyzing top B2B SaaS pricing pages | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
We’ve spent time analysing the SaaS pricing pages of the hottest B2B products to provide you some key insights into what makes them great at winning signups
Jed Fisher's insight:

Pricing can make such a difference to your business. I'd go so far to say 8 out 10 companies that i speak with have big holes in their pricing (or packaging) which can be fairly easily improved upon and which results in serious $$$ improvements to their business.


•It’s very easy to underprice your product
•Don’t price on Cost
•Price on Value
•Align pricing to what customer wants to achieve
•Different types of customers will pay different prices
•It’s always easier to drop the price than to raise the price
•free is not the same as trial
•people will pay for what is value and special to them
more...
No comment yet.
Scoop.it!

OTOY demonstrates first ever light field capture for VR

OTOY demonstrates first ever light field capture for VR | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
OTOY announces the first ever light field capture of a real world environment used to produce a completely accurate, navigable scene in VR.
Jed Fisher's insight:

Exciting stuff, this has been in the works for a while. 

Another step towards VR 360 "movies"

more...
No comment yet.
Scoop.it!

VR News Roundup - “the most compelling platform ever!”

VR News Roundup - “the most compelling platform ever!” | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

Thanks to the  Virtuix Omni newsletter (VR peripheral manufacture - walking platform) for compiling the list:

·      Google’s “Cardboard” VR app is nearing 5 million downloads.

·      Google has acquired two VR firmsThrive Audio and the studio behind “Tilt Brush,” adding to its VR portfolio.

·      Chipmaker AMD is taking its first big leap into VR by launching LiquidVR and calls VR the most compelling platform ever.

·      Advisory firm Digi-Capital forecasts the VR/AR market could generate a whopping $150 billion in revenue by the year 2020, with much of the VR-related revenue coming from gaming and 3D films.

< but see my earlier scoop about why this is just telling us what we want to hear http://sco.lt/61S9sP >

·      Intel has made a multimillion dollar investment in VR developer WorldViz to “advance the development and distribution of WorldViz’s VR applications for the enterprise.”

·      BBC hints at Virtual Reality and Ultra HD as the next big exciting projects.

·      Facebook CEO Mark Zuckerberg explained his vision for Oculus in a recent Q&A session.

Jed Fisher's insight:

AMD, Intel, NVIDIA, Facebook, Microsoft, Google, you name it - they are all betting big on VR!

Contact me to find out how to make VR not just be a gimmick but drive business at your company - success@4dpipeline.com

more...
No comment yet.
Scoop.it!

Microsoft HoloLens Hands-On: Incredible, Amazing, Prototype-y as Hell

Microsoft HoloLens Hands-On: Incredible, Amazing, Prototype-y as Hell | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
I just put Microsoft’s new holographic glasses on my face. It’s one of the most amazing and tantalizing experiences I’ve ever had with a piece of technology.
Jed Fisher's insight:

Update - from my previous Scoop.

This sounds much more! much better! (even if still in prototype mode)

Very cool examples.

more...
No comment yet.
Scoop.it!

The God Login - a UX case study to why UX design matters

The God Login - a UX case study to why UX design matters | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Pick common words

That's the problem with language, we have so many words for these concepts:

Sign In
Log In
Sign Up
Register
Join
Create Account
Get Started
Subscribe
Which are the "right" ones?
Jed Fisher's insight:

What's the second D in 4D? DESIGN!

We are a one stop service team, at 4D we help startups and Fortune 100s take a concept for a software product or app (mobile, cloud, desktop) all the way through to a successful market release. 

Design is so often underestimated.

There are hundreds of brilliant quotes that capture why design matters, so many excellent case studies, etc but fundamentally we all know. Design Matters. Great products have it, non great products need it. 

Design is always difficult to quantify as it is subtle. At 4D Pipeline we try to as we develop put in place analytics to measure everything. What are able to do from this is better quantify when design works and when it needs tweaking. This includes things like see what users click on, how long it takes them, what mistakes are made, when we lose them, when we keep them, etc.

This article is a good example of how subtle UX design can be. It deals with one of the most common controls in software - the login but shows what a range there is. Get it right - it helps. Get it wrong - people never even bother finishing the registration process!

more...
No comment yet.
Scoop.it!

Augmented And Virtual Reality To Hit $150 Billion, Disrupting Mobile By 2020

Augmented And Virtual Reality To Hit $150 Billion, Disrupting Mobile By 2020 | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Virtual reality and augmented reality are exciting - Google Glass coming and going, Facebook’s $2 billion for Oculus, Google’s $542 million into Magic..
Jed Fisher's insight:

Look i'm all for talking about how much potential there is for AR and VR but this is above and beyond what is reality IMHO.  These numbers imply it is bigger than the PC market on an annual basis. I think TechCrunch should have done some comparison.

Also I'm really not a fan of calculating the market size of a technology (as a whole), eg AR and VR are merely technologies - what they are used for will determine the overall market opportunity size.

What is nice about this article though is it gives a breakdown to how the market size is computed.

What it is missing is all the future opportunities AR and VR are not yet used for. For example, it's missing AR for AEC/BuildingIndustry - this in itself could be a significant opportunity (maybe this is covered by Enterprise AR) but my point is there could well be a few "killer" use cases that suddenly change things dramatically. Thus understanding each market size is key to judging the market opportunity for AR/VR and your apps.

For VR it's even more obviously, currently they have VR Games as the biggest market - this could easily be very different in a few years. For example, they dont even list VR Retail (!) which i'm seeing (and others) are seeing as a huge growth area.

</rant> :-)

Final thought - if you want to get some real numbers that will accurately tell you how big your potential markets are - talk to me. Speak with authority, especially when speaking with investors. It's really easy to delude ourselves with massive numbers that sound great - but wouldnt you rather have big number that are real - and are achievable - this is better. Understanding your market size helps you focus your product and reach your market, it helps you be predictable with your sales and helps you grow your business.

Contact me to find out more, be it about market sizing, AR/VR, or finding the best market for your product to be so most successful it can be.


more...
Eli's curator insight, April 8, 5:11 AM

Différence entre réalité virtuelle and réalitée augmentée. 


VR is closed and fully immersive, while AR is open and partly immersive – you can see through and around it. 


Where VR puts users inside virtual worlds, immersing them, AR puts virtual things into users’ real worlds, augmenting them

Scoop.it!

Finally we see a glimpse of what Magic Leap will be

Finally we see a glimpse of what Magic Leap will be | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Remember Magic Leap, the elusive Google-funded company promising to make virtual objects look like they exist in the real world? The one whose technology we've never actually seen? The secretive startup just released this incredible video filled with robots, retro rayguns, and a holodeck-like user interface.
Jed Fisher's insight:

Finally we see a glimpse to what Magic Leap will be and where the half billion in funding has gone.

Well - it's interesting. What's been shown is neat but in my mind not insanely hard - especially if the room as been pre-scanned. 

The game seems to detect flat surfaces like the floor and desk, plus the wall, from this we can do some fun things interacting with the environment. Plus it interacts with the persons hand.

more...
No comment yet.
Scoop.it!

GDC2015 - some thoughts and observations from the 4D Pipeline team

GDC2015 - some thoughts and observations from the 4D Pipeline team | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Jed Fisher's insight:

Tyler and Phil from our 4D Pipeline team attended GDC last week (next week we head to NVIDIA GTC). I thought i'd share some of their thoughts and findings - feel free to ask any questions.


Oculus : Everywhere. bunch of other headsets - such as OSVR also looking to get adopted but Oculus widely used and most of the big demo queues were to see Oculus related demos.  Oculus folks said Unity was the biggest authoring platform for them - though the had demos from Unity and Epic showing.


Oculus demos themselves - graphically better - didnt queue for the biggest ones  which looked stunning from TV views - but quickly samey - innovation and design is (as with anything) going to be a big differentiator for content and good interactive VR scenes -will up the requirements for design, interaction design and balancing visual quality against hardware requirements.. 


VR Hardware:

A lot of VR hardware on display that goes with headsets e.g. - tracking tools such as Sixense (http://sixense.com/) - which tracked your hand and feet to fully immersive you and platforms like or actually platform -Virrtuix Omni  - kind of specialist treadmill - which allow you to physically walk or run in virtual space (I was impressed how well this actually works (see http://www.virtuix.com/) was being demoed but nearly all seemed to be still at pre-order stage.


Interestingly - unlike earlier generations of VR hardware - these all pretty much seemed to work and i was a lot more impressed by Virtuix walking platform than I expected given it actually works really well. (but anything that requires special shoes plus physical tracking base is not a mainstream product).


I am not convinced there is a large home market for all this stuff  - not yet - it needs another evolution - right now - you need to buy headset (400 bucks) body tracking ( 199 - who will  pay 199 for a 3D space joystick?)   and onmi walker (699) plus PC with decent high end card (lets say 1300 inc card) - so total cost before you have content is $2500. 


Expensive for home - HOWEVER - for a VR training platform for industry, military etc or location based entertainment  - that is obscenely cheap. The  inclusion of hands - so tool world interaction and ability to physically walk through environments safely does change the experience significantly.


WebGL: - being promoted by Unity, Epic, Mozilla but seemed to be a common discussion element - especially with Facebook opening up Walls to support WebGL. This is major! And is bigger news in terms of market opportunity. It makes it of interest to advertising and agencies. Bunch of small companies with Webgl engines and webgl physically based shaders - PlayCanvas was the best of them - but they could get killed by the bigger engines. shame - good engineering - nice engine -fast and small - but huge market challenge given the big guns. Awesome to see Unity now publishing out to WebGL.


Epic Unreal - largest stand at the event and being used on lost of other stands either for games or to show how other products (VR, headsets, nvidia cards, or game engine components e.g. voxel engines) integrate with it. Architectural demos were stunning. WebGL looked awesome. Both Epic and Unity had stuff on show with Mozilla (epic had unreal content on Google, NVIDIA and Oculus stands as well)


Unity - stand popular and busy but unlike previous years where Unity dominated the show this year there were lot of folks comparing Unity and Unreal. Audio Editor in 5 is very impressive ( i think my favorite feature) (plus webgl publishing). Unity still has the best run everywhere capability, plus an incredible app-store and huge community.


Crytek - surprisingly impressed with the visual quality especially for environment demos. Crytek seemed to be in first place, closely followed by Unreal - Unity chasing hard with physically based shaders.  Crytek's subscription model (10 bucks a month - no royalty) was getting fair degree of interest (based on questions being asked) but they need a stronger mobile story. However if they can get their act to together restructuring the company around their platform play Unity will then have another really strong competitor coming into its home territory.


Physically Based Shaders:


Every game engine - Not just Epic and Unity but small ones like the webgl based PlayCanvas - were using Physically based shading - its definitely the new art and lighting method. 


Price War:

This weeks move to free will kill a lot of competition and there were already far fewer smaller game engines on display there this year than last . Even Sony who opened sourced  its windows based game authoring tool and level editor -was getting very little interest in this area. So there is a race to the bottom on pricing to dominate the market. I cannot see how the price drops are sustainable unless you have a platform play that is generating revenue in addition to authoring tool sales e.g. Unity with Asset store etc, or Epic - their own games + asset store and triple AAA licensing and royalty - or Crytek, Asset store plus their own game revenue, AAA revenue. Thats a big set of barriers to any new comer or smaller engine supplier.

--

Looking forward to NVIDIA GTC next week - ping me to meetup jed(at) 4Dpipeline (dot)com

more...
No comment yet.
Scoop.it!

Unity officially releases its new game engine: Unity 5! Valve, Unreal, Crytek, all also making announcements!

Unity officially releases its new game engine: Unity 5! Valve, Unreal, Crytek, all also making announcements! | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Unity has released the latest version of its cross-platform game engine. At the 2015 Game Developers Conference, CEO John Riccitiello announced a final version of Unity 5, which is now available on...
Jed Fisher's insight:

Unity 5 is finally here! All hail the king! Hurray! :-D

(Disclosure: Unity Technologies is a customer of 4D Pipeline).


Today after many months of intensive beta testing Unity5 is released to huge fanfare at the Game Developers Conference this week.

It's been a massive week for Game Developers and all of those (like 4D Pipeline) who use game engines for "serious stuff". 


The competitive world of game engines is starting to seem like the Game Of Thrones, we've got:

- Valve this week has released it's Source2 engine! 

http://www.ign.com/articles/2015/03/04/gdc-2015-valve-announces-source-2-engine

- Crytek CryEngine managing to still just hang in there, popular still in Germany

- Unreal - excited everyone with their Free* pricing for Unreal4 engine (free being free but with royalties) 

http://www.theverge.com/2015/3/2/8134677/epic-unreal-engine-4-free

-  and Unity5 - is not only release but also their free version vastly improved with more than ever part of the "free" version (essentially everything minus team support and some advanced functionality).

 http://unity3d.com/5


Add to this, Valve, Unreal, and Unity all have VR output options. And Unreal and Unity both have WebGL publishing options. Each have pro's and con's, each is working furiously to make the best product possible. 

It's resulting in a win for the entire industry(ies). It means is more 3D, visualization, VR, AR, Games, interactive architectural walkthroughs, and 3D product experiences. The democratization continues! 


Contact me to find out more. At 4D Pipeline we help Automotive, Apparel, Product companies, and architects make compelling 3D interactive experiences that help them explain, train, and sell more of their products.


PS - meet us at GDC2015 this week, or GTC2015 next week!

more...
No comment yet.
Scoop.it!

The 6 principles of design [infographic]

The 6 principles of design [infographic] | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it
Jed Fisher's insight:

Design. Off-topic.

Nice infographic summarizing some key elements of design.

Let's start a campaign - no more programmer UI's! 

Seeing potentially great Apps with poor UI/UX hurts so much!

At 4D Pipeline we help companies get it all right - Define | Design | Develop | Deploy! Ping me if you need a hand with any or all of these. #domore with 4D Pipeline


more...
No comment yet.
Scoop.it!

SolidWorks World 2015: Embrace the Future, Respect the Legacy

SolidWorks World 2015: Embrace the Future, Respect the Legacy | 4D Pipeline - trends & breaking news in Visualization, Mobile, 3D, AR, VR, and CAD. | Scoop.it

In his debut appearance before the crowd as the new SolidWorks CEO, Bassi said, “We want to be prepared for the future, but respect the legacy.” It’s an important message to convey to those who have faithfully followed the product since its birth in 1995, the beginning of the era of Windows-based 3D MCAD programs. But in the future dominated by IoT devices and cloud-hosted software ...

Jed Fisher's insight:

KennethwongSF has written a great article that captures the zeitgeist of Solidworks World 2015 (SWW15).

It's interesting to hear the new CEO Gian Paolo (formerly head of R&D) views and thoughts on the future of Solidworks, one of the most popular and well used CAD products.

He introduces the new product SolidWorks Industrial Design as “a product for the cloud generation.” The demonstration also included running the software from a browser.

Also nice to see it connecting to the Dassault 3D Experience platform.

And really impressed by SolidWorks Industrial Design with sketching on 3D planes, this seems to me like a brilliant feature that Alias users will love.

more...
No comment yet.