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Product strategy and emerging technology in 3D, CAD, Visualization, PLM, AEC, BIM, and downstream 3D. Brought to you by Jed Fisher www.4Dpipeline.com @4Dpipeline
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9 More Reasons to Invest in Inbound Marketing

9 More Reasons to Invest in Inbound Marketing | 4D Pipeline - Visualizing reality, trends and breaking news in 3D, CAD, and mobile. | Scoop.it
From www.collaborativegrowthnetwork.com - February 8, 4:14 PM

What is Inbound Marketing?

Inbound marketing (wikipedia) is a term that can mean different things to different people. At HubSpot, we've created the inbound marketing methodology, which is what inbound marketing means to us. For the last year or two, I've explained it in 5 steps.

Attract trafficConvert visitors into leadsConvert leads into salesRetain, upsell and cross-sell to existing customers.Analyze each activity for continuous improvement.

And here's the current official explanation of the inbound marketing methodology:

Jed Fisher's insight:

I hear the terms guerrilla marketing and social marketing a lot. Very few people are specific with what this is and how it works.

It's taken me a long time to "get it" and I'm still learning a lot on this area. Hubspot not only make a great platform for helping Inbound Marketing but  they also practice what they preach and do a damn fine job at it. 

If you followed this article from start to finish you will almost certainly improve the profitability of your business. 

Marketing can often seem like witchcraft, it shouldnt be like this. What I love about the principles outlined in this article is that they are based on solid facts and evidence based information 

1. Inbound Marketing is *Predictable*.

2. Inbound Marketing is *Trackable*.

3. Inbound Marketing Efforts Can Be *Directly* Attributed to Revenue.

4. Inbound Marketing Only Requires Small Bets that Can Each Generate Big Returns.

5. Inbound Marketing Creates the Foundation for Generating a *Measurable* ROI from Advertising.

6. Inbound Marketing Creates Content That Will Have a Positive Impact on Your Business Long into the Future.

7. Inbound Marketing Attracts a *Global* Audience.

8. Inbound Marketing Analytics Enable Improvement Over Time.

9. Inbound Marketing Results are *Cumulative & Compounding*.

Finally, be sure to look at the newspaper diagram and the final diagram in this article. 

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ComplexInsight's curator insight, February 12, 12:07 PM

Great catch from Jed Fisher at 4D Pipeline. In bound marketing is how you atttract people to your site and how you convert them to customers, subscribers etc. Its a process orientd flow and is best done when measured. Jed scooped a great article from HubSpot - seriously worth the the time to read if you are looking to increase the number of people who read your blog, research or convert to to online customers through your site. Click on title to learn more and if you want to learn more on product management visit 4Dpipeline.com. 
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Transforming ArcGIS into a Platform | Esri Insider

Transforming ArcGIS into a Platform | Esri Insider | 4D Pipeline - Visualizing reality, trends and breaking news in 3D, CAD, and mobile. | Scoop.it
From blogs.esri.com - February 6, 10:10 AM

Transforming ArcGIS into a Platform, One of the primary drivers of the ArcGIS as a platform initiative has been making GIS easier not only for new users but for advanced users, as well. In addition, the platform is open, extendable, and can be leveraged by others, facilitating both the integration of other geospatial technologies, as well as other enterprise IT and web services of many origins. Looking to the future, we see our platform strategy as being of great benefit and value to our users, partners, developers, and ultimately the world itself. It is already creating an ecosystem and community of GIS users who are leveraging each other’s resources and knowledge.

Jed Fisher's insight:

Interesting thoughts from ESRI founder Jack Dangermond.

Firstly this article gives an insight into the process of evolving a "Tool" to a cloud based "Platform" (a difficult feat in itself and something that many are pursuing in their own disciplines and fields).

Secondly, because again we are seeing the (potential) power of opening up a platform to "the masses" (aka downstream). That is, creating an open ecosystem and making complex useful data available in simpler forms for downstream users. In turn, some would argue that if you can get people hooked on your data then it will increase the need for more contact (demand and supply equation).

People talk about "Big Data" all the time however it's often overlooked that the data must come from somewhere. I love that we are seeing more and more disciplines open up. CAD, AEC, GIS, and Manufacturing all seem to be trending towards opening up their platforms and their resulting data which in turn allows us to (potentially) have an incredible, powerful and connected experience.

ComplexInsight's curator insight, February 12, 12:38 PM

Great catch from Jed Fisher at 4D pipeline on how ESRI are evolving from a tools company to a platform company.

 

 
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